in

Despite Increased Competition, CBS’ ‘The Talk’ Generates Largest Ever Total Audience and Hits New Highs In Demos

James White/CBS
James White/CBS
James White/CBS

Despite facing increased competition via ABC’s growing “” in most markets, CBS’ “” celebrated Thanksgiving week (week of November 25 through 29, 2013) by generating its largest ever weekly audience in total viewers and capped its best-ever November sweep in viewers and the Women 25-54 sales demographic, according to Nielsen Live Plus Same Day data.

Increasing in viewers week-to-week, “Talk” averaged 2.96 million viewers (+9%) and was up from a 1.0/6 in Women 25-54 to a 1.1/6 rating (+10%). Meanwhile in Women 18-34, the talker increased 25% week-to-week going from a 0.4/3 to a 0.5/3 rating.

Compared to its performance during the November 2012 sweeps period , “Talk” saw growth during November sweeps 2013 where it averaged 2.81 million viewers (+20%), a 1.1/6 rating in Women 25-54 (+10%) and a 0.5/3 rating in Women 18-34 (+25%).

“The Talk” is hosted by , ,  and  and airs weekdays on CBS.

3 Comments

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Loading…