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RATINGS: ‘The Talk’ Delivers Largest Audience Ever

CBS Broadcasting, Inc.
James White/CBS
James White/CBS

While the soaps are all up year-to-year in total viewers and key sales demos, CBS’ “” is also showing signs of solid growth. Last week (week of July 15-19, 2013), the daytime talk show, hosted by , ,  and , recorded its largest weekly audience ever as the program averaged 2.62 million viewers.

The talk show was up 3% in total viewers compared to the previous week (2.62 million vs 2.54 million). In the key sales demos, “The Talk” averaged a 1.1/7 in Women 25-54, 0.7/4 in Women 18-49 and 0.4/3 in Women 18-34, all ties with ABC’s “.”

Over the last three weeks of originals (excluding the week of July 1, which was primarily rebroadcasts), “The Talk” attracted its three largest weekly audience totals in its three year history.

“The Talk’s” last three weeks of original broadcasts:

Week of June 24                     2.544m
Week of July 8                        2.542m
Week of July 15                      2.623m