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Topic:
The View
Ida Mae Astute/ABC

‘Good Afternoon America’ Ties or Slightly Beats ‘Revolution’ Season Average, Plus More Ratings Deets

Tuesday, August 21, 2012 @ 4:01 PM

Although ““ showed some gains over the recent performance of ratings eyesore “,” those gains could only last so long. The ABC News daytime talk show hosted by “Good Morning America’s”  and  has also failed to bring in an audience on par with the year-ago airings of the canceled “” after five weeks of ratings data (week of August 6-10, 2012).

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FILED UNDER: Ratings

therevolution_01_35x35

Ratings: A Closer Look at Daytime Talk

Friday, April 6, 2012 @ 1:00 AM

Disney/ABC Television Group

(SoapOperaNetwork.com) — Before we post the daytime soap opera ratings for the week of March 26-30, 2012, our friend at has posted the latest ratings for daytime talk shows and things are still looking very bad for ABC’s “” while “” has sustained a similar total audience in comparison to former time-period occupant “.” “” was in repeats, while “” on CBS was up year-to-year in total viewers and Women 25-54 rating, flat in Women 18-49 rating and down in Women 18-34 rating.

What follows is a look at the daytime talk show ratings for the week of March 26-30, 2012 and a breakdown of how “Revolution” compares to “” on a year-to-year basis.

” on ABC began a ratings trajectory on the plus side year-to-year beginning with the week of March 14-18, 2011 in total viewers, when compared to its performance for the same week in 2010 (week of March 29 – April 2, 2010), while either flat or down in some of the key sales demographics (2011 vs 2010), but in 2012 the soaps replacement, “The Revolution,” has eroded any and all audience gains the drama had picked up and has brought in historic lows for the network overall in total viewers, Women 18-49, Women 25-54 and Women 18-34. The “It’s About You” daytime talker tied its historic low in total viewers (1.32 million), and tied or hit new lows in Women 18-49 (0.4/3), Women 25-54 (0.6/4) and Women 18-34 (0.2/2). Year-to-year (week of March 28 – April 1, 2011), “One Life to Live” performed much stronger in total viewers (2.57 million), Women 18-49 (1.0/6), Women 25-54 (1.2/7) and Women 18-34 (0.6/4).

According to Berman, “Revolution” is down a whopping 49% in total viewers compared to “One Life,” while losing 60% in Women 18-49, 50% in Women 25-54 and a jaw dropping 67% in Women 18-34.

CBS’ “The Talk,” featuring some of country music’s biggest stars as guests including in promotion of “” that aired on Sunday, April 1, jumped 10% year-to-year in total viewers (1.96 million to 2.16 million), 11% in Women 25-54 (1.0/7), while flat in Women 18-49 (0.8/5) and down 20% in Women 18-34.

For a look at how “The Chew” performed compared to “All My Children” on the year-ago and more on daytime talk, head on over to TV Media Insights.

FILED UNDER: Featured, Ratings

Disney/ABC Television Group

‘The Revolution’ Hits New Series Low, Bringing Down ‘General Hospital’

Friday, March 30, 2012 @ 9:02 PM

Disney/ABC Television Group

(SoapOperaNetwork.com) — “” and “” are both fighting for a spot on the fall 2012-2013 schedule on ABC Daytime, although neither appear to be making a solid case for themselves.

During the week of March 19-23, 2012, ”General Hospital” was down in numerous key categories year-to-year and hit or tied new series lows in Women 18-49 rating (tied its series low with a 0.8), Women 18-34 (new series low with a 0.3). The remaining daytime soap on ABC was down by a mere 1,000 viewers from its performance the week prior (week of March 12-16, 2012), but the show has hemorrhaged a massive 622,000 viewers compared to its performance on the year-ago (week of March 21-25, 2011). “GH’s” most recent performance is a far cry from its comparable week last year when the soap was on the rise, which helped secure its future just before the network announced it was canceling “” and “.”

After hitting a series low during the week of March 12-16, 2012, “The Revolution was primed and ready for another series low during the week of March 19-23, 2012, according to figures released Thursday by , Editor in Chief of .

“One Life to Live,” which last aired on Friday, January 13 of this year, had more than a one million total viewer advantage over “Revolution” and performed 46-60% higher in the key sales demographics including Women 18-49 and Women 18-34 on the comparable week last year (week of March 21-25, 2011). ”Revolution” averaged  just 1.32 million viewers compared to “One Life’s” performance the year before when the ABC soap had a total average audience of 2.51 million viewers. On the year-ago in Women 18-49, “One Life” held a 0.9/6 rating compared to the 0.5/3 “Revolution” received (difference of 44%) and in Women 25-54 “One Life” had a 1.3/8 rating compared to “Revolution’s” 0.7/2 (difference of 47%). The “It’s About You” talker barely rated in Women 18-34 with its 0.2/2, which was a difference of 60% from “One Life’s” performance the year before when the soap hit a 0.5/4 rating. Note: ”One Life to Live” began its upward swing in all ratings categories beginning with the week of March 14-18, 2011 (the trend continued until its series finale earlier this year).

Ratings Comparison per TV Media Insights:

  • One Life to Live – Week of 3/21/11
    Viewers: 2.51 million, Women 25-54: 1.3/ 8, Women 18-49: 0.9/ 6, Women 18-34: 0.5/ 4
  • The Revolution – Week of 3/19/12
    Viewers: 1.32 million, Women 25-54: 0.7/ 4, Women 18-49: 0.5/ 3, Women 18-34: 0.2/ 2

Percent Change – The Revolution vs. One Life to Live
Viewers: -47, Women 25-54: -46, Women 18-49: -44, Women 18-34: -60

If “Revolution” wasn’t problem enough for ABC, “” has returned to performing below “All My Children” in key ratings categories. Note: “” was in reruns.

For a look at how daytime talk shows performed during the week of March 19-23, 2012 head on over to TV Media Insights. For a look at how daytime soap operas performed, click here.

FILED UNDER: Featured, News, Ratings

Disney/ABC Television Group

The Missing Link: What Happened to ‘General Hospital’s’ Viewers on Friday, March 2, 2012?

Friday, March 16, 2012 @ 4:42 PM

Disney/ABC Television Group

(SoapOperaNetwork.com) — Call it the case of a pissed off audience or call it a fluke, but whatever it is the mystery of where “‘s” audience went by its Friday, March 2, 2012 episode is up in the air.

During the week of February 27-March 2, 2012, when ratings reports started piling in, it was revealed that “General Hospital” recorded some of its highest ratings in as many months (highest total audience since week of January 9, 2012; largest Women 18-49 and biggest Women 25-54 total since week of October 24, 2011), but had the series not nosedived to just over 2 million viewers for its Friday March 2, 2012 episode (just 2,001,000 viewers tuned in per Nielsen Media Research data) when we posted the dailies and averaged above 2.5 million viewers, as it had been trending to do on that date, the reports would have gone on to say “General Hospital” had its largest audience since the week of September 26-30, 2011 (when it averaged 2,597,000 viewers for the week). So what happened? Why such a big drop in total viewership and key demos from the four days prior (2,404,000 on Monday, 2/27; 2,509,000 on Tuesday 2/28; 2,575,000 on Wednesday 2/29; and 2,526,000 on Thursday 3/1)?

According to comments we’ve seen from our SON Community Members and responses in the weekly ratings report, it is likely that “General Hospital” received what is described as the “repeat of death” (ie. a repeat airing pulls down the weekly average for a program). Allegedly, the description for the Friday, March 2, 2012 episode of “GH” was the same as the description for the Thursday, March 1, 2012 episode for the soap, which according to DVR setup standards would result in your DVR (Digital Video Recorder) to misinterpret that Friday’s episode as a repeat and not a new episode, unless of course you scheduled all episodes (repeat and new) to record.

Of course, the other side of the coin could be that viewers were in fact turned off from what they had seen that Friday compared to the four days previously and just decided not to tune in. It isn’t an unlikely scenario as for the same week of September 26-30, 2011 data we cited above, “GH” went from nearly 2.8 million viewers on the Monday to just under 2.4 million by the time Friday came around. From Tuesday to Thursday the show consistently hovered over 2.5 million viewers (as it did during the week of February 27 – March 2, 2012).

We’ll soon find out what direction, if any, that particular episode indicated for the future of “General Hospital” when the latest ratings for the week of March 5-9, 2012 are released sometime today. In the meantime, here is a look at how shows and game shows compare to the soaps based on data for the week February 27-March 2, 2012:

By Network

Network / Households / Total Viewers / Women 18-49 Viewers / Women 25-54 Viewers
1. CBS / 2.6 / 3,499,000 / 624,000 / 819,000
2. NBC / 2.1 / 2,7533,000 / 606,000 / 751,000
3. ABC / 2.0 / 2,536,000 / 541,000 / 729,000

By Show

Total Viewers
1. Right 2 (CBS) 5,163,000
2. (CBS) 4,353,000
3. Right 1 (CBS) 4,270,000
4. (ABC) 3,628,000
5. 2 (NBC) 3,473,000
6. (CBS) 3,099,000
7. 2 (CBS) 3,023,000
8. 1 (CBS) 2,570,000
9. (NBC) 2,548,000
10. (ABC) 2,489,000
11. General Hospital (ABC) 2,403,000
12. The Talk (CBS) 2,329,000
13. 3 (NBC) 2,289,000
14. (ABC) 1,620,00

Note: NBC has begun counting “The Today Show 2″ and “The Today Show 3″ in the weekly ratings averages, thereby increasing its standings in the weekly averages (the network ranks second to CBS in total viewers).

FILED UNDER: News, Ratings

Donna Svennevik/ABC

‘General Hospital’ Hits Four-Month High in Key Demos, ‘The Revolution’ Continues Poor Performance

Thursday, March 8, 2012 @ 9:14 PM

Donna Svennevik/ABC

(SoapOperaNetwork.com) — “” is the only soap opera left on the ABC Daytime schedule and is also the longest running dramatic series in the networks history. Unfortunately, the soap is facing the same cancellation danger that its former network counterparts (“” and ““) faced just over a year ago before ABC officially announced the two would go off the air in a press release. Before any decision on the future of “GH” is ultimately made, the drama series is showing an uptick in key demos and viewership.

For the week of February 27 – March 2, 2012, “General Hospital” averaged 2.4 million viewers (highest since week of January 9, 2012), 657,000 Women 18-49 viewers (18-week high) and 871,000 Women 25-54 viewers (three-month high) per ratings details released today by of TV Media Insights. Compared to its performance during the week of February 20-24, 2012, “GH” increased its Women 18-49 performance by 59,000 viewers and retained a similar overall viewership total. By comparison, “,” which hit its second most-watched week since its debut (week of January 16, 2012), averaged just 1.62 million viewers.

” is down 23 percent in total viewers, 27 percent in Women 25-54 rating, 38 percent in Women 18-49 rating and 40 percent in Women 18-34 rating compared to “One Life to Live’s” performance on the year-ago (week of February 28, 2011).

For more ratings information on “,” “,” “” and “,” check out TV Media Insights.

ABC Press Release:

“The Chew” posted a 7-week high in Total Viewers (2.489 million – since week of 1/9/12), climbing by an impressive 11% over “All My Children’s” year-ago delivery (vs. 2.249 million), by 10% in Women 25-54 (1.1 rating vs. 1.0 rating) and tying in Women 18-34 (0.4 rating) and Women 18-49 (0.7 rating).

“General Hospital” recorded 18-week highs in Women 18-49 (657,000) and Women 25-54 (871,000), since the week of 10/24/11, a 13-week high in Women 18-34 (172,000 – since the week of 11/28/11) and a 7-week high in Total Viewers (2.403 million – since the week of 1/9/12).

“The Revolution” delivered its most-watched week in Women 25-54 (485,000 – tied debut week) and 2nd-most-watched week to date in Total Viewers (1.624 million) and Women 18-49 (351,000), behind only its premiere week, posting an impressive 4th consecutive week of gains in Total Viewers.

Moreover, Friday’s show was the series’ #2 telecast ever in Women 25-54 (531,000), while Wednesday’s show was its #4 telecast to date in Total Viewers (1.761 million).

FILED UNDER: News, Ratings


 
Thomas A. Montalto/Montalto Photos

‘One Life to Live’ Ends Television Run as Daytime’s Second Most Watched in Women 18-49

Friday, January 20, 2012 @ 4:03 PM

Thomas A. Montalto/Montalto Photos

Just before we post the dailies, which will provide a clearer picture of “‘s” final week on television, ABC has revealed that the 43-year old soap ended its run as daytime’s 5th most watched program in total viewers (3,120,000), while ranking a strong second in Women 18-49 viewers (784,000) for the week of January 9-13, 2012. Only 94,000 Women 18-49 viewers separated “” from tying “” in that category. In Women 18-49 rating “OLTL” had a 1.2 compared to “Y&R’s” 1.4. The canceled ABC soap beat its former network and studio sibling “” in all key ratings categories except total viewers.

Compared to the same week last year (January 10-14, 2011) “One Life to Live” gained 439,000 total viewers (3,120,000 vs 2,681,000 viewers) and was up .2 in Women 18-49 rating (1.2 vs 1.0). In Women 18-49 viewers, the soap was up 149,000 (784,000 vs 635,000).

Check back later for a more detailed ratings breakdown from Soap Opera Network.


ABC is Daytime’s #1 Network Across All Target Women Demographics

Friday’s “” – Featuring Actress Lana Parrilla of ABC’s “Once Upon a Time” – Ranks as the Show’s #1 Telecast Ever in Total Viewers, Women
18-49 and Women 25-54, and its #2 Telecast To Date in Women 18-34

“The Chew” Delivers it Most-Watched Week on Record in Women 18-49,
and its 2nd-Most-Watched Week Ever in Total Viewers

ABC Daytime

* ABC ranked as Daytime’s #1 network in Women 18-34 (0.6 rating/188,000 – tie), Women 18-49 (1.0 rating/661,000 – tie) and Women 25-54 (1.4 rating/848,000).

* This week ranked as “The Chew’s” most-watched week to date in Women 18-49 (526,000), its 2nd-most-watched week in Total Viewers (2.560 million) and 3rd-most-watched week in Women 25-54 (676,000).

* Friday’s “The Chew,” featuring actress Lana Parrilla of ABC’s “Once Upon a Time,” became the series’ #1 telecast to date in Total Viewers (2.774 million), Women 18-49 (617,000) and Women 25-54 (784,000), and its #2 telecast on record in Women 18-34 (232,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks in Women 18-49 (sorted by) and Women 25-54:

FILED UNDER: News, Ratings

Gary Gershoff/Getty Images

Light Joins ‘View’ Tribute to ‘One Life to Live’

Friday, January 6, 2012 @ 2:17 AM

Gary Gershoff/Getty Images

(SoapOperaNetwork.com) — After scheduling conflicts reportedly kept her from reprising her signature role of housewife turned hooker Karen Wolek on “” in show’s final months on the air, is finally coming back to Llanview…sort of. On Friday, January 13, just three hours before the final “One Life” episode airs, Light will set down on “” with several of her former co-stars to recall some of her fondest memories of the soap she called home from 1977-1983.

Also participating in the hour-long tribute to all things Llanview will be (Viki), who will be co-hosting the show, as well as (ex-Dorian), (Blair), (ex-Max), (Nora), (Bo), and “OLTL” creator .

According to a press release, “the show will also feature additional ‘surprise’ appearances; exclusive, never-before-seen footage of the final taping; never-before-seen interviews with some of the special guest stars and returning cast members; an exclusive sneak peek clip of the final broadcast of ‘One Life to Live;’ the last cast photograph, and a special video taped messages from past stars. A musical montage will showcase some of the show’s most memorable moments.”

In addition, the show’s audience for that episode, which will be taped on Thursday, January 12, will be composed solely of “One Life to Live” fans. Click here to request your tickets for the show, and you can leave your comments on “The View’s” homepage, telling who and what you would like to see in the episode, here.

FILED UNDER: News

Crag Sjodin/ABC

‘The Chew’ Attracts Largest Audience Since Premiere, But Remains Below ‘All My Children’

Thursday, October 27, 2011 @ 5:42 PM

Crag Sjodin/ABC

(SoapOperaNetwork.com) — As in previous weeks, ratings for soaps are unavailable at press time but the numbers are out for talk shows including “,” “” and “.”

Per at TV Media Insights, ABC’s “The Chew” has reached its largest audiences since premiere week (week of September 26-30, 2011) in viewers while remaining flat in Women 25-54, Women 18-49 and Women 18-34 compared to its post premiere week averages.

Ratings for recently introduced ABC daytime talk show The Chew remained consistent from one week earlier, still trailing former occupant by noticeable proportions.  Based on the Live Plus Same Day data from Nielsen Media Research for the week of Oct. 17 (week four), The Chew averaged 1.94 million viewers, with no change demographically.  One year earlier, long-running scripted serial averaged 2.31 million viewers, with the demographic breakdown compared to The Chew as follows:

All My Children (ABC) – Week of 10/18/10
Viewers: 2.31 million, Women 25-54: 1.2/ 8, Women 18-49: 0.8/ 6,
Women 18-34: 0.5/ 3

The Chew (ABC) – Week of 10/17/11
Viewers: 1.94 million, Women 25-54: 0.9/ 5, Women 18-49: 0.6/ 4,
Women 18-34: 0.4/ 2

All My Children Advantage
Viewers: + 19 percent, Women 25-54: +33, Women 18-49: +33,
Women 18-34: +25

The Chew, of course, is cheaper to produce than All My Children, hence the programming change.  But sometimes the value of the audience is more important than the raw dollar figures, and the pending departure of for another talker, , is also not likely to resonate in a daypart gutted with similar appeal programming.

For more on “The Chew” and how it compares to “The Talk” and “The View,” head on over to TV Media Insights.

FILED UNDER: News, Ratings

Disney/ABC Television Group

Disney/ABC Announces Over 60% Station Clearance of ‘Katie’; Talk Show Scheduled to Replace ‘GH’ in September 2012

Tuesday, October 25, 2011 @ 2:06 PM

Disney/ABC Television Group

(SoapOperaNetwork.com) — As previously reported, ABC soap opera “General Hospital” will lose its coveted 3:00 PM ET/2:00 PM CT/PT timeslot beginning in September 2012 when the network hands the hour back to its local affiliates. The move will leave ABC’s daytime lineup with just three hours left to program with “” already secured in the 11:00 AM ET/10:00 AM CT/PT slot. New talk shows “” and “The Revolution” will go head-to-head with “General Hospital” when it comes to the almighty dollar (ie. which show brings in enough income relative to cost) in a battle for the remaining two hours (1:00 PM ET/12:00 PM CT/PT; 2:00 PM ET/1:00 PM CT/PT). In place of “GH” beginning in September 2012 will be the new syndicated series “,” hosted by journalist , which was just cleared in over 60% of the country just six weeks after the sales period began.

Janice Marinelli, President, Disney/ABC Domestic Television announced via press release that “Katie” has been sold to a number of station broadcast groups including Allbritton Communications, Belo Corporation, Cox Media Group, Gannett Broadcasting, Hearst Television, LIN Broadcasting, McGraw-Hill, Scripps Howard Broadcasting and Young Broadcasting. show was most recently picked up by ABC affiliates WFAA Dallas, WCVB Boston, , WJLA Washington DC, , KNXV Phoenix, and WFTS Tampa along with NBC affiliate KING Seattle, among others.

“To have garnered such exceptional clearances in this short period of time is attributable to the enduring strength of the Katie Couric brand and her wide-ranging appeal as one of the brightest, most talented and most dynamic personalities in the business,” commented Marinelli. “We are enormously pleased to partner with such a stellar group of stations across the country.”

Upon announcing the shows development back in June, Disney/ABC Domestic Television also announced that ABC’s Owned & Operated Stations Group encompassing New York’s WABC, Los Angeles’ , Chicago’s WLS, Philadelphia’s WPVI, San Francisco/Oakland/San Jose”s , Houston’s KTRK, Durham/Raleigh/Fayetteville’s WTVD and Fresno’s would immediately begin carrying the show at launch.

FILED UNDER: News

Steve Fenn/ABC

Ratings Reflection: ‘All My Children’ Ranks Second in Households Season to Date

Wednesday, October 19, 2011 @ 12:08 PM

Steve Fenn/ABC

(SoapOperaNetwork.com) — You may be asking yourself why in the world would we be doing a that highlights ABC’s canceled “” as ranking second in households (amongst all soaps) for the season when the show has already gone off the air with its last episode airing on Friday, September 23 and talk show “The Chew” already replacing the soap in its old timeslot. If I were to tell you that because ABC scheduled the series finale of “AMC” during the first week of the 2011-2012 television season that the soap would remain in the season-to-date rankings until September 2012, would you believe it? You better!

In the latest ratings released on Friday covering the week of October 3-7, 2011 and the season-to-date ratings of September 19 through October 7, 2011, ABC’s “All My Children” jumped from a 2.3 in households based on the previously reported Live+SD ratings to a 2.4 using newly released Live+7 ratings reflecting the soaps final week on television (week of September 19-23, 2011). In Women 18-49, “AMC” jumped from a 1.1 to a 1.2 rating and in Women 18-34 the soap jumped from a 0.6 to a 0.7 rating. The soap is tied for first in Women 18-34 with “,” “ Right 2,” “The Young and the Restless” and “.” “AMC” is second in Women 18-49 for the season just behind “Y&R,” which ranks first with a 1.4. In Women 25-54, “AMC” ranks second again behind “Y&R” with a 1.7 for “AMC” and a 1.8 for “Y&R.” In the original Live+SD numbers “AMC” ranked second with a 1.5, which shows the soap gained .3 when Live+7 was factored in.

Season to Date Ratings for September 19 through October 7, 2011 
Households
1. 2 (CBS) 3.3
– The Young and the Restless (CBS) 3.3
3. The View (ABC) 2.9
4. 1 (CBS) 2.8
5. All My Children (ABC) 2.4
6. (CBS) 2.2
7. (ABC) 2.0
8. Days of our Lives (NBC) 1.9
(ABC) 1.9
10. 2 (CBS) 1.6
11. 1 (CBS) 1.6
12. (CBS) 1.5
– The Chew (ABC) 1.5
Women 18-49 Rating
1. The Young and the Restless (CBS) 1.4
2. All My Children (ABC) 1.2
3. Days of our Lives (NBC) 1.1
– General Hospital (ABC) 1.1
– The View (ABC) 1.1
6. One Life to Live (ABC) 1.0
7. The Bold and the Beautiful (CBS) 0.9
– The Price is Right 2 (CBS) 0.9
9. The Price is Right 1 (CBS) 0.8
10. The Talk (CBS) 0.7
– The Chew (ABC) 0.7
12. Let’s Make a Deal 2 (CBS) 0.6
13. Let’s Make a Deal 1 (CBS) 0.5
Women 18-34 Rating
1. Days of our Lives (NBC) 0.7
– The Price is Right 2 (CBS) 0.7
– The Young and the Restless (CBS) 0.7
– All My Children (ABC) 0.7
– The View (ABC) 0.7
6. General Hospital (ABC) 0.6
– One Life to Live (ABC) 0.6
8. The Price is Right 1 (CBS) 0.5
– The Chew (ABC) 0.5
10. The Bold and the Beautiful (CBS) 0.4
– Let’s Make a Deal 1 (CBS) 0.4
– Let’s Make a Deal 2 (CBS) 0.4
– The Talk (CBS) 0.4
Girls 12-17 Rating
1. One Life to Live (ABC) 0.4
2. The Young and the Restless (CBS) 0.3
3. Days of our Lives (NBC) 0.2
– The Bold and the Beautiful (CBS) 0.2
– The Price is Right 2 (CBS) 0.2
– All My Children (ABC) 0.2
– General Hospital (ABC) 0.2
8. Let’s Make a Deal 1 (CBS) 0.1
– Let’s Make a Deal 2 (CBS) 0.1
– The Price is Right 1 (CBS) 0.1
– The Talk (CBS) 0.1
– The View (ABC) 0.1
13. The Chew (ABC) 0.0

 

With “All My Children” no longer a factor in the current daytime climate, for the week of October 3-7, 2011 CBS’ “The Young and the Restless” remained daytime’s most watched soap with 4.2 million viewers watching the daily antics in Genoa City. The soap has lost 15% of its audience (or 765,000 viewers) compared to its performance a year ago (week of October 4-8, 2010). Despite receiving more viewers than any series aired on The CW, including in the rarely reported Adults 18-49 demographic, and remaining the most watched daily serial, the soaps performance would place it in serious danger of cancellation if it were aired in primetime on any of the big four broadcast networks with the exception of maybe a Friday night airing on ABC, FOX or NBC. “The Bold and the Beautiful” by comparison has lost only 8% of its viewership compared to the same point last year (2.9 million vs 3.1 million). Overall CBS has lost 12% of its daytime viewership compared to last year (3.0 million vs 3.4 million). The network is down 8% in households (2.2 vs 2.4) and another 16% in Women 18-49 viewers (530,000 vs 631,000).

Steve Fenn/ABC

ABC is down 5% in households year-to-year (1.9 vs 2.0) and 9% in total viewers (2.5 million vs 2.7 million). The network is down a whopping 24% in both Women 18-49 and Women 25-54 viewers (541,000 vs 712,000 in Women 18-49 viewers; 714,000 vs 941,000 in Women 25-54 viewers) compared to its performance during the same week last year. ABC is down another 28% year-to-year in Women 18-34 viewers (163,000 Vs 225,000). With “All My Children” no longer in the mix, the network is losing ground in every ratings category with “General Hospital” losing as much as 30% or higher in a number of key demographics including a 50% drop in Women 18-34 rating and 51% in Women 18-34 viewers. “One Life to Live” has lost only 17% of its Women 18-34 (rating) audience and just 23% in actuals. “The View” is the sole bright spot for ABC with a gain of 10% in viewers (3.7 million vs 3.4 million) and another 12% gain in households (2.9 vs 2.6) compared to the year-ago.

NBC’s sole program during the daytime hours remains “Days of our Lives,” which is up 5% in viewers year-to-year and either flat or marginally down in most other categories.

*Note: “The Price is Right 1,” “The Price is Right 2″ and “The View” were preempted on Thursday, October 6.

What follows is the Live+SD ratings for the Week of October 3-7, 2011:

Total Viewers
1. The Price is Right 2 (CBS) 4,456,000*
2. The Young and the Restless (CBS) 4,209,000
3. The Price is Right 1 (CBS) 3,878,000*
4. The View (ABC) 3,724,000*
5. The Bold and the Beautiful (CBS) 2,864,000
6. Days of our Lives (NBC) 2,450,000
7. One Life to Live (ABC) 2,418,000
8. Let’s Make a Deal 2 (CBS) 2,417,000
9. General Hospital (ABC) 2,249,000
10. Let’s Make a Deal 1 (CBS) 2,099,000
11. The Talk (CBS) 1,834,000
12. The Chew (ABC) 1,778,000

Households (Rating/Share)
1. The Price is Right 2 (CBS) 3.2/11*
2. The Young and the Restless (CBS) 3.1/11
3. The View (ABC) 2.9/10*
4. The Price is Right 1 (CBS) 2.7/10*
5. The Bold and the Beautiful (CBS) 2.1/7
6. Days of our Lives (NBC) 1.8/6
– One Life to Live (ABC) 1.8/6
8. Let’s Make a Deal 2 (CBS) 1.7/6
– General Hospital (ABC) 1.7/5
10. Let’s Make a Deal 1 (CBS) 1.5/6
11. The Talk (CBS) 1.4/5
– The Chew (ABC) 1.4/5

Women 18-49 Rating
1. The Young and the Restless (CBS) 1.3
2. The View (ABC) 1.1*
3. Days of our Lives (NBC) 1.0
4. The Bold and the Beautiful (CBS) 0.9
– General Hospital (ABC) 0.9
– One Life to Live (ABC) 0.9
7. The Price is Right 2 (CBS) 0.8*
– The Price is Right 1 (CBS) 0.8*
9. Let’s Make a Deal 2 (CBS) 0.6
– Let’s Make a Deal 1 (CBS) 0.6
– The Talk (CBS) 0.6
– The Chew (ABC) 0.6

Women 18-49 Viewers
1. The Young and the Restless (CBS) 808,000
2. The View (ABC) 686,000*
3. Days of our Lives (NBC) 646,000
4. The Bold and the Beautiful (CBS) 598,000
5. General Hospital (ABC) 573,000
6. One Life to Live (ABC) 561,000
7. The Price is Right 2 (CBS) 517,000*
8. The Price is Right 1 (CBS) 502,000*
9. Let’s Make a Deal 2 (CBS) 399,000
10. The Talk (CBS) 393,000
11. The Chew (ABC) 373,000
12. Let’s Make a Deal 1 (CBS) 365,000

Girls 12-17 Viewers
1. One Life to Live (ABC) 39,000
2. The Young and the Restless (CBS) 36,000
3. The Price is Right 2 (CBS) 22,000*
4. The Bold and the Beautiful (CBS) 21,000
– General Hospital (ABC) 21,000
6. Days of our Lives (NBC) 20,000
– The Price is Right 1 (CBS) 20,000*
8. The Talk (CBS) 15,000
9. The View (ABC) 10,000*
– Let’s Make a Deal 1 (CBS) 10,000
11. Let’s Make a Deal 2 (CBS) 9,000
12. The Chew (ABC) 6,000

FILED UNDER: News, Ratings




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