(SoapOperaNetwork.com) — As part of the growing changes at ABC Daytime, the Disney/ABC Television Group has announced Mirian Arias as its new Vice President, Daytime Communications. Arias replaces Jori Petersen, who headed up the division for a number of years in the role of Vice President, Publicity, ABC Daytime and SOAPnet. Although Petersen has left ABC Daytime and SOAPnet, she remains part of the Disney/ABC Television Group as the acting head of the ABC Family Communications team.
RESPECTED COMMUNICATIONS EXECUTIVE MIRIAN ARIAS NAMED
VICE PRESIDENT, DAYTIME COMMUNICATIONS, DISNEY/ABC TELEVISION GROUP
Wednesday, October 26, 2011, Burbank, CA . . . Respected Communications executive Mirian Arias has been named as the new vice president, Daytime Communications, Disney/ABC Television Group (DATG), it was announced today by Kevin Brockman, executive vice president, Global Communications, DAT G, to whom she will report.
Working closely with Brian Frons, president, Daytime, DATG, Ms. Arias will be responsible for all communication efforts for DATG Daytime, SOAPnet and ABC Media Productions, including corporate, consumer, marketing and affiliate-related publicity. She will also oversee all talent relation efforts for the division.
In making the announcement, Mr. Brockman said “Mirian’s extensive background in consumer communications combined with her more recent experience heading up digital communications for Syfy and iVillage make her the perfect candidate for this role. As important, Mirian is also regarded as a consummate strategist and an honorable and inclusive leader, all traits that will serve us well as we evolve our Daytime programming and corresponding communications initiatives.”
Mr. Frons added, “Mirian is a strategic public relations executive with the proven ability to innovate, build partnerships and lead a team. She has extensive experience liaising across business units to make the most of synergy opportunities, and I’m glad to have her leading our communications efforts.”
“I am thrilled to join such an amazing team of creative and strategic communication leaders,” said Ms. Arias. “ABC has a long-standing history of creating many of the most celebrated, acclaimed and award-winning programs in daytime, and I look forward to being a part of the next evolution of the brand.”
Ms. Arias joins DATG from NBCUniversal, where she worked since 2009. Most recently, she served as vice president, Communications, iVillage, overseeing both external and internal communications for the essential digital women’s brand. During her tenure, she more than doubled iVillage’s press penetration across broadcast, print, radio, digital and social media outreach. She began her career at NBCU as director, Communications, Syfy, where she was responsible for publicity efforts for the networks highest rated original series, Warehouse 13, along with other successful programming like Stargate Universe and Scare Tactics. In this role she also spearheaded publicity efforts for Syfy Digital, including tier digital sites Sci Fi Wire, Dvice and Fidget.
Prior to her stint at NBCU, Ms. Arias served as director of communications at Nickelodeon Networks where she was responsible for daily publicity on many of their hit programs including iCarly, True Jackson, VP, The Naked Brothers Band and Degrassi: The Next Generation. She also spent five years at Oxygen Media, where she was responsible for the communication campaigns for shows including Oprah After The Show, Conversations from the Edge With Carrie Fisher and The Janice Dickinson Project. She also served as international unit publicist for all Oxygen made-for-television movies including Romancing the Bride, Confessions of a Sociopathic Social Climber and Nadine in Date Land.
She began her career in communications at BWR Public Relations, where she handled publicity efforts for an array of film and television actors as well as corporate clients such as the Nantucket Film Festival, NIKE Entertainment and Source Enterprises. Educated at Boston University, with a degree in Mass Communications and Public Relations, Ms. Arias is a member of WICT, EPPS, NAMIC and PRSA, and currently serves as a citizen teacher for Citizen Schools, a non-profit NYC inner-city school initiative.
(SoapOperaNetwork.com) — Katie Couric announced last week that she would be leaving her post as anchor of the “CBS Evening News” after five years with the network. The former “Today” show co-host plans to launch a daytime talk show in the fall of 2012. Word has it that ABC is in serious discussions to bring the well known personality to the Disney/ABC Television Group fold, but what does that mean for ABC’s “General Hospital” now that it’s former lead-ins “All My Children” and “One Life to Live” are being replaced with “The Chew” and “The Revolution?”
Although Brian Frons, President, Daytime, Disney/ABC Television Group said “I’m not talking to her,” in an interview with Deadline.com when asked if he’d consider pursuing Couric after news of the cancellations of “AMC” and “OLTL” became public, that doesn’t mean ABC News President, Brian Sherwood, wasn’t. According to Deadline, Sherwood has been the front man in the networks discussions with Couric’s team that includes former NBC Universal President and CEO and “Today Show” executive producer, Jeff Zucker, and Ed Wilson, President, Tribune Broadcasting. Reportedly, any show distributed by Disney/ABC with Katie Couric would be syndicated around the country and wouldn’t necessarily air on ABC. That doesn’t mean it won’t happen, however. Deadline speculates that should the prospective show be syndicated, but air on the majority of ABC stations, the network would be forced to move “General Hospital” out of its protected 3:00 PM ET/2:00 PM PT slot in order to get the lucrative space from its ABC affiliates. The move wouldn’t necessarily mean the demise of the ABC Daytime staple.
ABC will probably have to give an hour of daytime programming back to the affiliates and that would likely be the 3 PM slot currently occupied by General Hospital though it doesn’t necessarily mean that the sole soap on ABC’s daytime schedule will be canceled as it may be moved to an early time period. The Chew and The Revolution are set to take over the 1 PM and 2 PM slots in the fall and in January but the odds are they won’t both succeed, leading to a vacancy.
What about CBS? Why can’t Couric just stay there? While a 30-day matching window began today, TMZ is reporting that all talks with the network and Couric’s team have ceased as of yesterday after both sides were unable to come to terms where Couric would remain a prominent presence within CBS News. CBS was only willing to give her face time on “60 Minutes,” while Couric wanted more.
Stay tuned to Soap Opera Network as this story continues to unfold!