Despite airing original episodes of its daytime drama lineup on Memorial Day (Monday, May 29), CBS' "As The World Turns," "Guiding Light" and "The Young and the Restless" were the only soaps to increase their total viewing audience during the week of May 25-29, 2009. "The Bold and the Beautiful" lost a mere 3,000 viewers week-to-week. "The Young and the Restless" remains daytime's number one drama series with a gainof 120,000 viewers week-to-week and 48,000 viewers year-to-year. The drama is also up in Women 18-49.
|
|
 ABC's "All My Children" and NBC's "Days of our Lives" are the only soaps up year-over-year in total viewers. CBS' "Guiding Light" continues to erode the most viewers year-over-year (down 412,000 viewers compared to the Week of December 31, 2007). The series did, however, gain 175,000 viewers from the week prior. "General Hospital" and "DAYS" tied for #2 in women 18-49 (1.4 rating), but DAYS had a larger share (8 share vs 7 share for "GH") and about 47,000 more Women 18-49 viewers.
|
|
The economy is a bust and we're in a recession. Advertisers are pulling ad dollars from network television and have instead decided to spend less and fire thousands. With daytime's audience trending down for more than a decade, 2008 will forever be remembered as the year the daypart finally received its reality check. |
I've always thought that if you put on quality television with good writing combined with great acting, you'd find yourself well positioned for growth in the Nielsen Ratings. NBCs "Days of our Lives" proved just that during the week of August 11, 2008, when it moved up to 3rd place in the Nielsen rankings, pulling a 2.4/8 in households. Oh, wait...the Olympics were on. Never mind.
|
The Friday June 20 telecast of the "35th Annual Daytime Emmy Awards" on ABC was the least watched in the ceremonies history and the network placed third overall against repeats on the other networks.
|
|
CBS soaps "The Young and the Restless" and "Guiding Light" tied their lowest household ratings in history while "As The World Turns," "The Bold and the Beautiful" and NBC's "Days of our Lives" are the only soaps to increase their viewership year-to-year.
|
|
With the Daytime Soap Opera almost extinct due to falling ratings week-after-week, it's anyone's guess as to how ABC Daytime, once considered the premiere network for soaps, has lost three million viewers in one year for their dramas with no changes expected in sight.
|
|
|
|
|
|
