Disney/ABC Television Group

Disney/ABC Television Group

Ratings Report for the Week of March 24-28, 2014

NOTE: Please do not copy and paste the entire ratings.  Thank you.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,808,000 (-134,000/+53,000)
2. B&B 3,687,000 (-198,000/+294,000)
3. GH 3,058,000 (+417,000/+304,000)
4. DAYS 2,445,000 (-31,000/+12,000)

Households
1. Y&R 3.5/11 (-.1/same)
2. B&B 2.7/8 (-.1/+.2)
3. GH 2.3/7 (+.3/+.3)
4. DAYS 1.9/6 (same/+.1)

Women 18-49 Viewers
1. Y&R 801,000 (-25,000/-86,000)
2. GH 773,000 (+185,000/+151,000)
3. B&B 656,000 (-39,000/-22,000)
4. DAYS 597,000 (+21,000/+47,000)

Women 18-49 Rating
1. Y&R 1.3/8 (same/-.1)
2. GH 1.2/8 (+.3/+.2)
3. B&B 1.0/7 (-.1/-.1)
4. DAYS 0.9/6 (same/same)

Women 18-34 Viewers
1. GH 233,000 (+47,000/+25,000)
2. Y&R 230,000 (+8,000/-18,000)
3. B&B 189,000 (-23,000/+30,000)
4. DAYS 170,000 (+12,000/+2,000)

Women 18-34 Rating
1. Y&R 0.7 (same/same)
1. GH 0.7 (+.1/+.1)
3. B&B 0.6 (same/+.1)
4. DAYS 0.5 (same/same)

Women 25-54 Viewers
1. Y&R 1,132,000 (-40,000/-86,000)
2. GH 1,017,000 (+204,000/+182,000)
3. B&B 915,000 (-39,000/+5,000)
4. DAYS 695,000 (+29,000/-10,000)

Women 25-54 Rating
1. Y&R 1.9 (same/-.1)
2. GH 1.7 (+.4/+.3)
3. B&B 1.5 (-.1/same)
4. DAYS 1.1 (same/-.1)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.6/3,668,000
Tuesday: 2.8/3,768,000
Wednesday: 2.6/3,733,000
Thursday: 2.7/3,725,000
Friday: 2.7/2,541,000

DAYS
Monday: 1.9/2,406,000
Tuesday: 1.9/2,499,000
Wednesday: 1.9/2,596,000
Thursday: 1.8/2,368,000
Friday: 1.8/2,357,000

GH
Monday: 2.3/3,074,000
Tuesday: 2.5/3,236,000
Wednesday: 2.3/2,964,000
Thursday: 2.3/3,005,000
Friday: 2.2/3,010,000

Y&R
Monday: 3.7/5,047,000
Tuesday: 3.7/4,945,000
Wednesday: 3.5/4,827,000
Thursday: 3.5/4,719,000
Friday: 3.3/4,502,000

Ratings Archive

Topics Discussed
WHAT DO YOU THINK?
  • Bexx

    Second and third place does have its perks, like those who stay in fourth. Congrats to GH! Times like this only happen on special stunt and anniversary occasions.

    • Andrew Hass

      GH’s 51st anniversary episode aired this past week and not for the week of March 24th.On the week of the 24th on GH there was the reveal of who Ben’s parents were and the fallout of that.Which means people tuned in to see the climax of that story.

    • let the numbers speak

      “Times like this” have been happening the whole season. GH’s season average (households) is 2.3 so far. So, last week only confirmed what we’ve been seeing since last fall.

    • David

      Really Ive watched this happen numerous times. And there was no stunt at all. This particular week that the GH ratings are was for basically a year long buildup to Lulu finally finding out that Britt stole her and Dante’s embryo. Also the reveal of Luke partnering with Julian Jerome to take down Sonny which has been ongoing. So no special stunt or anniversary. The 51st anniversary episode is not reflected in these numbers.

    • sands of time

      DAYS is in fourth according to Nielsen, but #1 in originality, diversity and family!

    • sands of time

      Y&R is a stagnating cess pool void of anything topical. Pure waste!!!

  • Andrew Hass

    That’s great for GH ratings wise and that they were the only soap that went up.However i do think it’s good that all 4 soaps went up from the same time last year,

  • Usagi-Chan

    I’m surprised. Sorry to GH fans but I don’t know where the “hype” was for GH last week. I mean besides engagement party fallout. Other than that I find GH is just be dull and boring these last few months. EHH! Days needs a big showdown to happen to boost up ratings. March wasn’t their best in my opinion.

  • nyvoter

    I have been watching General Hospital for almost a year now…and I simply love it. For me, it has been nothing but “times like this” … to each their own, of course, but I am extremely proud of this soap; I see the growth, the talent, the edge, the thrills … when the hour is up each day, I wish there was another hour to view. The daily ratings show strong support this week: three days are at 3 million (with one day at 2.9 million and another at 3.2 million). Nothing sends a stronger signal than positive consistency.*) In total viewers, they are behind B&B by approximately 600,000 for second place; and in all three coveted demos they have risen this week: they are #1 in the 18 – 34 viewers; only 28,000 behind Y&R for 1st place in the 18 – 49 viewers; and only 115,000 behind Y&R for 1st place in the 25-54 viewers. Bravo, General Hospital, well done … well done, indeed!
    Now, continuing my weekly review of Y&R, tracking their progress … now in my eighth week: (1) For eight weeks, Y&R has experienced six negative weeks and two positive weeks. This week, they lost 134,000 viewers (with a rating of 3.5) and an aggregate loss in total viewers for eight weeks of 908,000; (2) they have experienced a loss in each of the coveted demos this week of 86,000 (18-49), 18,000 (18-34) and 86,000 (25-54); (3) their daily ratings this week consistently dropped each day, beginning with 5.0 on Mon, 4.9 on Tues, 4.8 on Wed, 4.7 on Thurs and 4.5 on Fri; (4) with all their dramatic climbs and recent drops in a two to three-month period, comparing their total viewers of 4.8 million this week, they are at this point 53,000 ahead from where they were this week last year.

  • JayTN

    With the gap between GH and “Days” now over 500,000+, I’m starting to wonder if
    “Days” will ever be able to climb out of the cellar. It seems like GH will have to falter in order for “Days” to finish in third place. If the Sonny/Will wedding can’t give “Days” a bounce when the ratings come out next week, then I don’t know what will.

    Speaking of the Sonny/Will wedding, again, I believe that the writers/producers used it to serve a not-so-subtle political agenda. For example, would the wedding have worked just fine without Victor telling off a crass, bigoted businessman? Would the wedding have worked just fine without the political implications of pictures of pioneering men and women in the same sex marriage movement? Also, the Sonny/Will wedding has to be one of the few – very few – soap opera weddings to go off without a hitch. I half-way expected Nick to interrupt the ceremony, profess his love to Gabi, and propose to her, making it a double ceremony. (And don’t even
    get me started on the childish wedding toast behavior of Adrienne and Sami; are they grown women and teenagers?)

    • DAYS GH fan

      And your comment is obviously serving a “not-so-subtle” political agenda, too.

      How good to see that the people in charge of DAYS spread a message of love and respect and equality! And Will’s and Sonny’s wedding was one of the best-written and most beautiful weddings I’ve ever seen on any soap.

      Besides, DAYS has pulled ahead of GH on several occasions over the last year and they have achieved a huge growth this season. So, keep your hate and bigotry for yourself!

      Victor Kiriakis teaching people like you about “family values” was a hit on Facebook and Twitter, by the way (i. e. where the relevant key demos are present and vocal).

      • JayTN

        Actually, I think it would be difficult just based on my comment to try to ascertain my position on gay marriage. As such, I’m curious about what “political agenda” that I am serving.

        Unfortunately, some people – including yourself – like to throw around the words “hate” and “bigot” without any real knowledge of what those words mean. Anymore, a “hater” or a “bigot” is someone who (you assume) merely disagrees with your opinion. There is nothing bigoted about pointing out needless side trips in a wedding storyline. As I opined in my comment, would the storyline have lost anything if the two instances I pointed out, were excluded? I don’t think either instance really added anything, other than a political tone, to the story.

        Based on your outlook, someone has to be 100% behind a position or it’s not good enough (that sounds a lot like the Tea Party philosophy of political purity). Under that scenario, someone cannot be opposed to President Obama and vote Democratic, or that a Christian cannot believe in both science and religion. Whenever someone has a “100% of nothing” (or “everything is black and white”) mentality, they inevitably run into problems, like the two I mentioned above.

        The “family values” comment by Victor Kiriakis would have been more powerful if it wasn’t coming from a character that has been married seven times to five different women. As far as social media goes, while those postings or “tweets” may look good for press releases, they don’t always translate into TV viewers and it is those viewers, not the posters or tweeters, that pay the bills for the broadcast networks.

    • sands of time

      If Y&R is ever brave enough to tackle such issues, I hope to see your comments regarding Y&R. You are a brilliant writer whom appears to be a fan of Will and Sonny, but jealous that DAYS is brave and Y&R is not. I heard Y&R got nervous when dipping their toes in the water! I think social issues should have “in your face moments”. You can be happy for the Y&R numbers and I’ll be happy DAYS is including all people!

      • JayTN

        If the same “Days” scenes were to be played out on Y&R – using different characters, of course – my criticism would still be the same. It’s not a matter of being brave or not and I do not have a problem with either Will or Sonny being gay…but anytime anyone doesn’t fall over themselves praising the characters, they are labeled by certain people as “haters” and “bigots”. For example, my criticism that Will is to often a doormat you allows people (Nick, Gabi, etc.) to walk all over him or intimidate him. That criticism has nothing to do with whom he chooses to sleep with. Will’s constant harping against his parents also grows old fast, but again, that gripe has nothing to do with his sexual orientation. I find Rafe’s show of macho bravado (such as his introduction to Jordan’s brother) to be irritating, but that doesn’t make me anti-Hispanic.

        Soaps have, historically, been at the forefront of social issues. It was Susan Lucci’s Eric Kane who had the first (legal) abortion in television history. I wasn’t around in 1973 when that storyline aired, but I wouldn’t think that Agnes Nixon would try and paint any character who disagreed with the procedure with the same contempt ad disdain that certain people treat those who say anything critical of “Days'” Will and Sonny.

        • vivien

          In fact, I remember when Adrienne was going to abort Sonny because she didn’t want him to be born into a family of murderers (the Kiriakis). Justin dragged her out of the abortion clinic. Then Victor said to her “You hypocrite. You go around accusing US (of murder). And then look what you go and do.”
          Pretty much word-for-word, so I guess DAYS was taking sides on that issue, too. But it wasn’t nearly as “in your face” as this has been.

          • JayTN

            Exactly! That is why the fact that Victor Kiriakis is lecturing anyone about “family values” seems laughable (and also hypocritical). Although Victor has been largely sidelined due to John Aniston’s age and physical limitations, but back in the day Victor was your typical soap opera villain. Victor Kiriakis lecturing anyone on “family values” is like AMC’s Erica Kane becoming a marriage counselor. ;-)

          • sands of time

            You have that wrong.

            The man came to Victor’s home to lecture Victor about “family values”. Victor threw it back at him! Victor merely pointed out that the man should not throw stones.

            I hope you don’t get dizzy spinning, JayTN.

          • TV&MovieBuff

            Honestly I find it hard to take any of the 4 remaining soaps serious on any issue these days. Once yes, but not anymore. How can you take any show serious that at one moment can have people constantly returning from the dead, levitating above beds, caskets flying through the air to a mysterious island, or shows that have mobsters who never pay for their crimes, secret rooms in hospitals where people are frozen, or a show where people fake their death because they are gay, or fetuses are thrown in fireplaces, and on and on. The soaps constantly want you to suspend belief to watch them, and then they want to turn around and get preachy and send a message. Soaps were once at a point where they wanted to be taken serious, and they had great social issue stories. They took a lead in stories for black folks, trying to push the envelope with gay characters, leading the forefront in showing AIDS and its impact on a person or community, and so forth. But then they threw that out the window. So now this viewer has a hard time making that turn and taking any of these characters or shows seriously on any issue. And that goes for all 4 shows.

          • JayTN

            100% agree. What some people call “spinning”, I call pointing out facts.

            Victor has no business trying to lecture anyone about family values. Victor has engaged in many illegal activities, the least of which was running a drug and prostitution ring. Victor was even likened to Marlon Brando’s character in “The Godfather” films. Victor has been married seven times to five women and even fathered (at least) two children out of wedlock. But I guess standing up and supporting a gay great-nephew somehow can sweep all of those facts under the rug and makes him an upstanding, righteous character.

            Now, if you’ll excuse me, I have to go sit down. “Spinning” all of those facts got me light headed!

          • Andrew Hass

            I think you got your facts wrong a little.During their first marriage Adrienne was pregnant but lost the baby but she did consider abortion then.However when she was pregnant with Sonny.Adrienne and Justin were happily remarried.As for Victor i have no problem with him defending his nephew Sonny from bigots but maybe those scenes didn’t have to air the week of the wedding.

          • vivien

            Ah, I guess you’re right, I didn’t watch much in the mid ’90s, is that when Sonny was born? Well, anyway, DAYS has had a lot of nasty bigots since this storyline started, but nobody “nice” who simply believes it’s a sin without hurling insults. Father Eric or Grandma Caroline could have filled that role, but nope, DAYS has shown NO empathy for the religious. And all Lucas did was express a little “discomfort” about his son being gay and he got royally bashed by Adrienne for being a “homophobe” (after she admitted it took HER awhile to get used to the idea) It’s TOOOO much!

    • vivien

      Thank you, this is what I’ve been complaining about, the heavy-handed, throwing around the word “bigot”. I know quite a few families that have dedicated their lives to taking in foster children of all races & disabilities, and yet, because they oppose gay marriage, DAYS thinks they are bigots. Well, sorry DAYS, but you’ve lost me as a viewer. I want to be entertained, watch a great love story, not get my beliefs bashed every time I turn the show on. This isn’t love and tolerance. This is HATE, pure and simple.

      • sands of time

        What social issue would you like to see if you had to choose?

        Off topic: What did you and/or the church think of the Marlena possession storyline?

        I would love for DAYS to feature a disabled person without a miraculous recovery.

        I loved the possession storyline!!!

        • vivien

          Hi sands, glad to see you’re still speaking to me, lol. We both love DAYS, and that’s what’s important here. Social issue? One that’s really got me riled is human trafficking.
          I enjoyed the possession storyline as well, don’t know if the Church loved it, lol, and yeah, it was far-fetched, but at least it wasn’t all preachy like “you MUST believe in demon-possession, or you’re an idiot!”
          I have a disabled child, so yes, I know many disabled people (there are far more of them than there are gay people!), so I would love that storyline as well. Show their struggles and triumphs.

          • sands of time

            Hopefully, DAYS is listening and will implement many issues of our times without neglecting the escapism aspect. No guts, no glory!

        • Patrick Ferrando

          The possession storyline is one of the “ones” that really actually hurt Days in the long run, including other “story lines” like those alien twins or whatever, and the whole show being murdered just to reappear on an island or something. Thankfully that’s all behind them now, and GH can claim the crown for most non traditional story telling.
          Don’t get me wrong. There’s some type of audience for it, but it’ll never get any show to one number long term, doing them.

    • Andrew Hass

      Yeah it should be interesting what the ratings are for last week with Will and Sonny’s wedding been the main focus of it.DOOL is probably hoping a lot of people tuned in to watch the wedding.I also agree that the show didn’t have to have Victor telling off that man.Will and Sonny’s wedding should have been treated like any other wedding on a soap whether the characters are gay or straight.I have no problem with the show showing some characters having a problem with Will and Sonny getting married but doing it during the wedding week might have been in bad taste.They could have had Victor defending Will and Sonny the week before and still have gotten their point across.

  • Victoria

    Loving Julexis on GH!

  • sands of time

    Great job, GH!!! Keep going up!!!

    I’m still loving DAYS and love the increases in the key demos!!!

    Better luck next time, Y&R and B&B.

  • TV&MovieBuff

    Congrats to all the soaps. Still showing increases over last year. Good to see CBS still supporting it’s lineup with the press release celebrating the huge increases for the 1st quarter over last year.

    • vivien

      Looks like this is the only place where my comments are welcome, lol, that “other site” you were complaining about modified posts? yeah, they won’t let me make even the most innocuous statement now, PC police

      • JayTN

        Well, maybe not. I tried twice to respond to what I regarded as an unwarranted attack to one of my responses but my reply had to be “approved”. “Approved” seems to be code word for “refusing to post” since any post that needs to be “approved” over at that “other site” disappear like Jimmy Hoffa…never to be seen again.

  • shannon smith

    Good thing there are only 4 soaps or Days would be 100 out of a 100. This way they can say they are in 4th place and it doesn’t sound so bad.

    • DAYS GH fan

      DAYS has seen the best ratings in many years since the beginning of 2013, in some weeks even pulling ahead of GH. So there’s no need to belittle what DAYS or any other soap has achieved over the last year. There are always weaker periods for every soap, but the importang thing is that they are constantly up from the previous year

  • David

    So all you hear is complaints about GH yet look at the huge numbers and this was the week before the 51st anniversary. Also interestingly enough they are up over 400,000 viewers from last year which is when numbers were up huge as well as they were leading into the 50th with all kind of returns. Way to go GH.

  • sands of time

    Days of our Lives…The calm before the storm!

  • Carolyn Levesque

    I think if the show had more scenes with Ali & James there would be more of an
    audience for Days. incredible chemistry.

  • sands of time

    Stories that matter…Days of our Lives!

  • Patrick Ferrando

    Wow…that is some increase by GH.
    Good for them!

  • sands of time

    Does anybody think the character of Jordan on DOOL is a transexual?

  • sands of time

    Is there any truth that Sonny will be seriously injured in an attack/gay bashing on DOOL?

  • TV&MovieBuff

    Another week and no press releases for daytime. Hard to know what it means for GH since ABC doesn’t seem to ever release press releases unles The Chew or The View does well. But NBC and CBS are usually good about it. Hope no releases doesn’t mean bad news for the soaps.

    Did see today that Y&R is adding a black male doctor between the ages of 30 and 40 to its cast next month. Hope it is rival for Neil and we see some movement in that story.