THE NUMBERS

According to ABC, “General Hospital” reached a six-week high in Total Viewers (2.79 million – since week of 2/18/13) and a five-week high in Women 18-49 (660,000/1.0 rating – since week of 2/25/13). The drama series also attracted its largest audience in Women 25-54 in more than a year-and-a-half (918,000/1.5 rating – since 9/26/11). On ABC.com, the anniversary week amassed 2.1 million page views, up by a massive 77% over the prior two weeks.

via Press Release

“General Hospital’s” 50th Anniversary Week Soars to Year-and-a-Half High in Women 25-54, Posting Double-Digit Year-to-Year Increases Across Key Demos

Friday’s Kick-Off of ‘Nurses’ Ball’ Sets 6-Week High in Women 18-49

Week’s #5 Most-Tweeted TV Series, Amassing 114,000 Tweets Across Activity

on ABC and SOAPnet; Page Views Spike by 77% on ABC.com with 2.1 Million

Kicking off its 50th anniversary celebration, “General Hospital” delivered its most-watched week in one-and-a-half years in Women 25-54 (918,000/1.5 rating – since 9/26/11), ranking a solid #2 for the week in the demo, and posting a 6-week high in Total Viewers (2.79 million – since week of 2/18/13) and 5-week high in Women 18-49 (660,000/1.0 rating – since week of 2/25/13).

“General Hospital” registered solid double-digit percent increases year to year across target demos, including by 25% in Total Viewers (2.79 million vs. 2.24 million), by 23% in Women 18-49 (660,000 vs. 538,000) and by 27% in Women 25-54 (918,000 vs. 722,000).

• Friday’s kick-off of the ‘Nurses’ Ball’ ranked as the series’ most-watched telecast in 6 weeks in Women 18-49 (718,000/1.1 rating – since 2/18/13).

• On ABC.com, the anniversary week amassed 2.1 million page views, up by a massive 77% over the prior two weeks.

• On Twitter, “General Hospital” was the week’s #5 most-tweeted TV series, accumulating 114,000 tweets between social activity on ABC and SOAPnet.

Source: NTI, U.S. ratings, week of 4/1/13, Live + Same Day. ABC.com: Omniture page views. Social Media: SocialGuide, ranked among regular cable/broadcast series (excludes sports, specials).