BTG News Procter & Gamble On Daytime Television Return: “We Invented the Soap Opera” “We invented the soap opera,” proclaims Procter & Gamble as the company celebrates its return to the genre after 15 years with the launch of “Beyond the Gates.”
BTG News Procter & Gamble On Daytime Television Return: “We Invented the Soap Opera”February 15, 2025