via Press Release
‘DAYS OF OUR LIVES’ EQUALS EIGHT-MONTH HIGHS AMONG WOMEN 18-49 AND 18-34
MATCHING ITS TOP RATINGS SINCE NOVEMBER, ‘DAYS’ TIES FOR #4 FOR THE WEEK IN WOMEN 18-49 AND TIES FOR #2 IN WOMEN 18-34
UNIVERSAL CITY, Calif. – August 23, 2012 – “Days of our Lives” has returned from its two-week Olympic break to match the show’s highest women 18-49 and women 18-34 ratings in more than eight months.
For the week of August 13-17, “Days of our Lives” averaged a 0.9 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #4 among network daytime series in the women 18-49 demographic and tie for #2 in the week’s women 18-34 race. The only network daytime series to top “Days’” 0.6 rating in women 18-34 last week was NBC’s “Today Show II,” which averaged a 0.7 from 9-10 p.m. ET
For the August 13-17 week, “Days” equaled the show’s highest women 18-49 and women 18-34 ratings since the week of November 21-25, 2011 (1.1 in women 18-49, 0.8 in women 18-34).
Season to date, “Days of our Lives” is tied for #6 in the women 18-49 category and tied for #1 in the women 18-34 demo.
Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”