CBS to Air Daytime Emmy's for Second Consecutive Year

(SoapOperaNetwork.com) — UPDATE: "All of us are excited to once again show America just how great and relevant daytime television is to all of us.  We look forward to a fabulous evening of television that will delight, entertain and enlighten," said Darryl Cohen, chairman of the National Academy of Television Arts & Sciences in a statement in a CBS press release.

“We are delighted to be working again with NATAS and CBS after last year’s great success,” said David McKenzie, executive producer and ATI president.  “Daytime television continues to be a dominant force in the industry and we’re proud that we’re bringing this special night honoring the daytime community to a wide television audience.”

“The best of daytime will be joined by the best of Las Vegas as some of the greatest entertainers in the world will join us for a celebration of all that is great about daytime television,” said Jack Sussman, Executive Vice President, Specials, Music and Live Events, CBS Entertainment.  ”It will be a primetime event for television honoring daytime’s best with non-stop entertainment, guest star surprises and oh, yes, we’ll give out a few awards as well.”

The 38th Annual Daytime Emmy Awards will air from 8:00 to 10:00 PM ET/PT (recorded for the west coast). Nominations will be announced on Wednesday, May 11, but preceeding the announcement pre-nominated actors (for the daytime soaps) are required to submit two of their best episodes from 2010 to be watched and judged by their fellow daytime colleagues.

PREVIOUS: After finding itself without a home for much of 2009 before landing on The CW in August of that year, The Daytime Emmy Awards once again returned to the Big three networks after CBS made a deal with the National Association of Television Arts & Sciences (NATAS) in 2010 to broadcast the annual program. As 2011 began, the fate of the Daytime Emmys was once again in doubt. Now Deadline.com is reporting that CBS has once again signed a deal to air the "38th Annual Daytime Emmy Awards" live from the Las Vegas Hilton Hotel in Las Vegas, NV on Sunday, June 19.

The program will be produced by ATI Television International and will be executive produced by David McKenzie, ATI's president.

"NATAS is once again delighted to work with CBS and ATI on the broadcast of the Daytime Emmy Awards," said Darryl Cohen, chairman of the National Academy of Television Arts & Sciences in a statement released to Deadline.com.

A timeslot has not been revealed, but it is expected to air from 9:00 to 11:00 PM ET/PT (recorded for west coast viewing) as it did last year.

  • All My Children
  • One Life to Live
  • The Young and the Restless
  • Days of our Lives
  • General Hospital
  • Deadline.com
  • The Daytime Emmy Awards
  • The Bold and the Beautiful
  • National Academy of Television Arts & Sciences
  • ATI International
  • David McKenzie
  • Darryl Cohen

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