Daytime Broadcast Ratings for the Week of January 17-21, 2022

THE NUMBERS

UPDATED (Wednesday, January 26, 2022): Unrounded demos are now available, and with the updated numbers several shows and their positions have changed.

With its 0.46 rating in Women 18-49, the second half-hour of “Let’s Make at Deal” jumped from a tie for sixth place last week to hold onto fourth place all by itself, beating “The Young and the Restless” which placed fifth with its improved 0.42 rating (last week was 0.40). The first half-hour of the CBS game show also jumped, ranking sixth with a 0.38 rating in the demo.

In Women 25-54, “General Hospital” and “The Bold and the Beautiful” tied for sixth place with both soaps receiving a 0.57 rating. Week to week, the ABC soap was down from its prior 0.59 rating while the CBS half-hour was flat.

Despite pulling in its biggest overall audience in 11 months, “Days of our Lives” remained in 12th place in Women 25-54 even with an improved 0.42 rating in the demo. In Women 18-49, the NBC soap tied for 11th place with “GMA3: What You Need to Know,” both with a 0.29 rating.

Check out the updated demos below.

PREVIOUS (Tuesday, January 25, 2022): While unrounded demos give us a fuller picture of how daytime broadcast performed during the week of January 17-21, 2022, at press time those figures were unavailable. Until they become available, “Days of our Lives,” “The Price is Right,” “Let’s Make a Deal” and “The Talk” were the clear winners for the week at least among Total Viewers. In fact, both the first and second half hours of CBS’ game shows are giving Americans a reason to have some fun in the afternoon.

For the fourth consecutive week, the second half-hour of “The Price is Right” attracted more than five million viewers. With 5.289 million viewers tuned in the show hit a new season high in Total Viewers, gaining +228,000 viewers week to week and up +456,000 viewers over the same week last year. Meanwhile, the first half-hour also hit a new season high and was up +268,000 viewers week to week while gaining +380,000 viewers over the comparable week one year earlier.

For several weeks, the second half-hour of “Let’s Make a Deal” has been topping “The Bold and the Beautiful” to rank fourth overall across daytime broadcast. This week, with 3.279 million viewers tuned in, the show is inching closer to “The Young and the Restless” which ranked third overall averaging 3.672 million viewers. Less than 400,000 viewers separated the two among Total Viewers. Year to year, “The Young and the Restless” is up +385,000 viewers while the second half-hour of “Let’s Make a Deal” is up +165,000 viewers. In the available Women 18-49 ratings (rounded), the second half-hour currently ranks above “Y&R” with a 0.5 rating for the game show verse the soap’s 0.4 rating. In all, the first half-hour of “Let’s Make a Deal” attracted its largest audience since the week of May 25-29, 2020.

For the second time in a month, “Days of our Lives” attracted its largest overall audience since the week of February 15-19, 2021, this time marking an 11-month high. The daytime drama series was watched by an average of 1.909 million viewers last week, gaining +119,000 viewers week to week and up +114,000 viewers over the same week last year. The soap beat “GMA3: What You Need to Know” in overall viewers. One week earlier, “GMA3” beat “DAYS.” Looks like JoDevil is a hit with Salemites!

“The Talk” attracted its biggest audience since the week of February 8-12, 2021, a week cut short due to CBS News coverage of The Second Impeachment of President Donald J. Trump. An average of 1.623 million viewers were watching the growing chemistry between co-hosts Akbar Gbajabiamila, Amanda Kloots, Jerry O’Connell, Natalie Morales and Sheryl Underwood. The show gained +59,000 viewers week to week and was up +113,000 viewers compared to the same week last year.

“General Hospital” and “GMA3: What You Need to Know” were the only daytime broadcast shows (based on available viewing figures, excluding “TODAY 3rd Hour” and “TODAY with Hoda & Jenna”) to see a decrease week to week in Total Viewers. Averaging 2.184 million viewers, “General Hospital” still managed to increase its overall audience compared to the same week last year (+169,000 viewers).

“The View” (2.472 million) was down a massive -641,000 viewers due to viewer interest at the time for the show’s continued coverage on the January 6 insurrection and the Second Impeachment of President Donald J. Trump on the comparable week last year. “GMA3” was the only other daytime broadcast series to see a decrease in audience compared to one year earlier, down -24,000 viewers year to year.

What follows is a breakdown of how the daytime broadcast shows performed for the week of January 17-21, 2022 in rounded Women 25-54 rating, rounded Women 18-49 rating, Households and Total Viewers, including a look at their performance in 2021 and 2020, respectively. Unrounded figures will be added when available. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.

Note: Figures for “TODAY 3rd Hour” and “TODAY with Hoda & Jenna” were not available at press time which currently skews the rankings in each respective category. Comparable 2020 figures for “GMA3: What Need to Know” are based on the performance of “GMA3: Strahan, Sara & Keke.”

Week of January 17-21, 2022 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020 W18-49
1. The Price is Right 2 (CBS)	0.59	0.51	0.55	0.77
2. The Price is Right 1 (CBS)	0.51	0.47	0.47	0.70
3. TODAY 3rd Hour (NBC)	0.49	0.48	0.51	0.51
4. Let’s Make a Deal 2 (CBS)	0.46	0.37	0.32	0.43
5. The Young and the Restless (CBS)	0.42	0.40	0.46	0.53
6. Let’s Make a Deal 1 (CBS)	0.38	0.32	0.29	0.37
7. The View (ABC)	0.37	0.37	0.43	0.46
7. TODAY with Hoda & Jenna (NBC)	0.37	0.38	0.37	0.52
9. General Hospital (ABC)	0.36	0.36	0.35	0.55
10. The Bold and the Beautiful (CBS)	0.35	0.35	0.40	0.48
11. GMA3: What You Need to Know (ABC)	0.29	0.29	0.31	0.37*
11. Days of our Lives (NBC)	0.29	0.27	0.37	0.44
13. The Talk (CBS)	0.25	0.23	0.26	0.36

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020 W25-54
1. The Price is Right 2 (CBS)	0.88	0.77	0.80	1.10
2. The Price is Right 1 (CBS)	0.77	0.69	0.68	0.98
3. TODAY 3rd Hour (NBC)	0.72	0.62	0.74	0.75
4. The Young and the Restless (CBS)	0.67	0.67	0.72	0.89
5. Let’s Make a Deal 2 (CBS)	0.62	0.55	0.50	0.62
6. General Hospital (ABC)	0.57	0.59	0.56	0.90
6. The Bold and the Beautiful (CBS)	0.57	0.57	0.67	0.85
8. TODAY with Hoda & Jenna (NBC)	0.55	0.49	0.54	0.71
9. Let’s Make a Deal 1 (CBS)	0.52	0.47	0.45	0.57
10. The View (ABC)	0.50	0.51	0.67	0.67
11. GMA3: What You Need to Know (ABC)	0.43	0.42	0.47	0.56*
12. Days of our Lives (NBC)	0.42	0.37	0.53	0.64
13. The Talk (CBS)	0.37	0.33	0.42	0.56

Households

Rank / Show / Network	This Week	Last Week	Last Year	2020 Households
1. The Price is Right 2 (CBS)	3.4	3.2	3.2	4.1
2. The Price is Right 1 (CBS)	3.0	2.9	2.9	3.6
3. The Young and the Restless (CBS)	2.5	2.4	2.3	2.7
4. Let’s Make a Deal 2 (CBS)	2.1	2.0	2.1	2.4
5. The Bold and the Beautiful (CBS)	2.0	2.0	2.1	2.5
6. Let’s Make a Deal 1 (CBS)	1.8	1.8	1.8	2.1
7. The View (ABC)	1.7	1.7	2.3	2.1
8. General Hospital (ABC)	1.5	1.6	1.4	1.8
9. Days of our Lives (NBC)	1.3	1.2	1.2	1.4
10. GMA3: What You Need to Know (ABC)	1.2	1.2	1.3	1.4*
11. The Talk (CBS)	1.1	1.0	1.1	1.6
. TODAY 3rd Hour (NBC)	N/A	1.7	1.8	1.8
. TODAY with Hoda & Jenna (NBC)	N/A	1.3	1.2	1.5

Total Viewers

Rank / Show / Network	This Week	Last Week	Last Year	2020 Viewers
1. The Price is Right 2 (CBS)	5,289,000	5,061,000	4,833,000	5,863,000
2. The Price is Right 1 (CBS)	4,701,000	4,433,000	4,321,000	5,180,000
3. The Young and the Restless (CBS)	3,672,000	3,589,000	3,287,000	3,771,000
4. Let’s Make a Deal 2 (CBS)	3,279,000	3,192,000	3,114,000	3,304,000
5. The Bold and the Beautiful (CBS)	2,955,000	2,882,000	2,878,000	3,478,000
6. Let’s Make a Deal 1 (CBS)	2,810,000	2,765,000	2,654,000	2,977,000
7. The View (ABC)	2,472,000	2,421,000	3,113,000	2,722,000
8. General Hospital (ABC)	2,184,000	2,309,000	2,015,000	2,474,000
9. TODAY with Hoda & Jenna (NBC)	1,954,000	N/A	1,705,000	2,018,000
10. Days of our Lives (NBC)	1,909,000	1,790,000	1,795,000	2,014,000
11. GMA3: What You Need to Know (ABC)	1,798,000	1,800,000	1,822,000	1,916,000*
12. The Talk (CBS)	1,623,000	1,564,000	1,510,000	2,182,000
. TODAY 3rd Hour (NBC)	N/A	N/A	2,520,000	2,427,000