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Ratings: All Soaps Down in Women 18-49 Demo

Corday Productions/Sony Pictures Television

Ratings Report for the Week of April 4-8, 2016

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Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 5,069,000 (-46,000/+41,000)
2. B&B 3,880,000 (+49,000/+42,000)
3. GH 2,800,000 (-18,000/-36,000)
4. DAYS 2,258,000 (-22,000/-7,000)

Households
1. Y&R 3.54/12 (-.04/-.04)
2. B&B 2.79/9 (+.06/+.03)
3. GH 2.08/7 (-.03/-.05)
4. DAYS 1.69/6 (-.03/same)

Women 18-49 Viewers
1. Y&R 659,000 (-77,000/-230,000)
2. B&B 515,000 (-25,000/-144,000)
3. GH 451,000 (-26,000/-84,000)
4. DAYS 402,000 (-9,000/-43,000)

Women 18-49 Rating
1. Y&R 1.03/8 (-.12/-.39) <—— ties low *
2. B&B 0.81/6 (-.04/-.22) <—— ties low **
3. GH 0.71/5 (-.04/-.13)
4. DAYS 0.63/5 (-.01/-.06) <—- ties low (4th straight week) ***

* Rounded down to 1.0
** Rounded down to 0.8
*** Rounded down to 0.6

Women 18-34 Viewers
1. Y&R 198,000 (-37,000/-43,000)
2. B&B 154,000 (-9,000/-38,000)
3. GH 121,000 (-8,000/-75,000)
4. DAYS 99,000 (+9,000/-12,000)

Women 18-34 Rating
1. Y&R 0.58 (-.11/-.13)
2. B&B 0.45 (-.03/-.12)
3. GH 0.36 (-.02/-.22)
4. DAYS 0.29 (+.03/-.04) <—- ties low (8th straight week) *

* Rounded up to 0.3

Women 25-54 Viewers
1. Y&R 927,000 (-65,000/-263,000)
2. B&B 776,000 (-4,000/-126,000)
3. GH 630,000 (-11,000/-102,000)
4. DAYS 505,000 (-20,000/-59,000)

Women 25-54 Rating
1. Y&R 1.54 (-.11/-.42)
2. B&B 1.29 (same/-.19)
3. GH 1.05 (-.01/-.16)
4. DAYS 0.84 (-.03/-.09)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.78/3,838,000
Tuesday: 2.70/3,716,000
Wednesday: 2.83/3,983,000
Thursday: 2.79/3,851,000
Friday: 2.84/4,014,000

DAYS
Monday: 1.78/2,357,000
Tuesday: 1.65/2,246,000
Wednesday: 1.67/2,220,000
Thursday: 1.63/2,150,000
Friday: 1.71/2,317,000

GH
Monday: 2.19/2,924,000
Tuesday: 2.13/2,866,000
Wednesday: 2.04/2,758,000
Thursday: 2.01/2,697,000
Friday: 2.03/2,753,000

Y&R
Monday: 3.67/5,119,000
Tuesday: 3.50/5,096,000
Wednesday: 3.54/5,074,000
Thursday: 3.46/4,893,000
Friday: 3.54/5,164,000

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