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Ratings: B&B Tied For #1 in W18-49 Rating For First Time; New Lows For DAYS/Y&R

Bell-Phillip Television Productions

Ratings Report for the Week of April 18-22, 2016

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Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,703,000 (-242,000/-182,000)
2. B&B 3,751,000 (-200,000/+106,000)
3. GH 2,785,000 (-31,000/-30,000)
4. DAYS 2,248,000 (+10,000/-36,000)

Households
1. Y&R 3.4/12 (-.04/-.11)
2. B&B 2.72/9 (-.12/+.04)
3. GH 2.07/7 (-.03/-.03)
4. DAYS 1.68/6 (-.02/-.01)

Women 18-49 Viewers
1. Y&R 600,000 (-71,000/-247,000) <—— new low *
2. B&B 542,00 (-12,000/-27,000)
3. GH 489,000 (-15,000/-36,000)
4. DAYS 384,000 (-30,000/-7,000) <—— new low **

* Previous low: 620,000 (March 21-25, 2016)
** Previous low: 389,000 (March 21-25, 2016)

Women 18-49 Rating
1. Y&R 0.94/7 (-.11/-.38) <—— new low *
1. B&B 0.85/6 (-.02/-.04) **
3. GH 0.77/6 (-.02/-.05)
4. DAYS 0.6/4 (-.05/-.01) <—— ties low

* Rounded down 0.9
** Rounded up to 0.9
** First time #1 in W18-49 Rating

Women 18-34 Viewers
1. Y&R 164,000 (-38,000/-84,000)
2. B&B 162,000 (+3,000/+1,000)
3. GH 146,000 (+9,000/-38,000)
4. DAYS 97,000 (-5,000/-2,000)

Women 18-34 Rating
1. B&B 0.48 (+.01/+.01)
1. Y&R 0.48 (-.11/-.25)
3. GH 0.43 (+.03/-.11)
4. DAYS 0.29 (-.01/same) <—- ties low (10th straight week) *

* Rounded up to 0.3

Women 25-54 Viewers
1. Y&R 858,000 (-98,000/-273,000)
2. B&B 775,000 (-72,000/-50,000)
3. GH 644,000 (-28,000/-62,000)
4. DAYS 490,000 (-22,000/-29,000)

Women 25-54 Rating
1. Y&R 1.42 (-.17/-.44)
2. B&B 1.29 (-.12/-.07)
3. GH 1.07 (-.04/-.09)
4. DAYS 0.81 (-.04/-.05)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.73/3,777,000
Tuesday: 2.64/3,658,000
Wednesday: 2.71/3,765,000
Thursday: 2.76/3,841,000
Friday: 2.76/3,714,000

DAYS
Monday: 1.60/2,139,000
Tuesday: 1.77/2,418,000
Wednesday: 1.67/2,215,000
Thursday: 1.70/2,248,000
Friday: 1.67/2,219,000

GH
Monday: 2.14/2,878,000
Tuesday: 2.12/2,866,000
Wednesday: 2.04/2,788,000
Thursday: 2.0/2,678,000
Friday: 2.02/2,715,000

Y&R
Monday: 3.50/4,877,000
Tuesday: 3.41/4,775,000
Wednesday: 3.42/4,641,000
Thursday: 3.29/4,560,000
Friday: 3.38/4,660,000

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