"Twenty-eight years on television is a tremendous achievement," said "The Bold and the Beautiful" Executive Producer and Head Writer, Bradley P. Bell, in a statement released today as the daytime drama series gets ready to celebrate its anniversary on Monday, March 23. The soap, which aired its 7,000th episode in January, was created by the late William J. Bell and Lee Phillip Bell. It's first episode aired on March 23, 1987.