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Ratings: Y&R Hits New Low in Women 18-49 Demo

Sony Pictures Television
Sony Pictures Television

Ratings Report for the Week of May 26-30, 2014

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Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,210,000 (-131,000/-437,000)
2. B&B 3,441,000 (-136,000/-149,000)
3. GH 2,881,000 (-28,000/+238,000)
4. DAYS 2,381,000 (-26,000/-446,000)

Households
1. Y&R 3.1/11 (-.1/-.3)
2. B&B 2.5/8 (-.1/-.1)
3. GH 2.2/7 (same/+.2)
4. DAYS 1.8/6 (same/-.3)


Women 18-49 Viewers
1. Y&R 642,000 (-77,000/-239,000) <—— new low *
2. GH 630,000 (-30,000/-22,000)
3. B&B 587,000 (-31,000/-149,000)
4. DAYS 578,000 (-7,000/-67,000)

* Previous low: 696,000 (April 21-25, 2014)

Women 18-49 Rating
1. GH 1.0/7 (same/same)
1. Y&R 1.0/7 (-.1/-.4) <—— new low *
3. B&B 0.9/6 (-.1/-.3)
3. DAYS 0.9/6 (+.1/-.1)

* Previous low: 1.1/8 (May 19-23, 2014)
* This is Y&R’s 8th straight week hitting a low

Women 18-34 Viewers
1. GH 190,000 (-33,000/-38,000)
2. DAYS 161,000 (-12,000/-32,000)
2. Y&R 161,000 (-15,000/-77,000)
4. B&B 148,000 (-14,000/-29,000)

Women 18-34 Rating
1. GH 0.6 (-.1/-.1)
2. DAYS 0.5 (same/-.1)
2. Y&R 0.5 (same/-.2) <—— ties low (3rd straight week)
4. B&B 0.4 (-.1/-.1)

Women 25-54 Viewers
1. Y&R 976,000 (-109,000/-228,000)
2. B&B 839,000 (-25,000/-151,000)
3. GH 820,000 (-70,000/-3,000)
4. DAYS 764,000 (-4,000/-60,000)

Women 25-54 Rating
1. Y&R 1.6 (-.2/-.4)
2. B&B 1.4 (same/-.2)
3. DAYS 1.3 (same/-.1)
3. GH 1.3 (-.2/-.1)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.4/3,465,000 (did not count)
Tuesday: 2.5/3,343,000
Wednesday: 2.4/3,240,000
Thursday: 2.5/3,624,000
Friday: 2.5/3,556,000

DAYS
Monday:
Tuesday: 1.8/2,410,000
Wednesday: 1.8/2,501,000
Thursday: 1.7/2,438,000
Friday: 1.7/2,174,000

GH
Monday: 1.0/1,385,000 (repeat – did not count)
Tuesday: 2.3/3,006,000
Wednesday: 2.3/3,075,000
Thursday: 2.1/2,826,000
Friday: 2.1/2,648,000

Y&R
Monday: 3.1/4,356,000 (did not count)
Tuesday: 3.0/4,155,000
Wednesday: 3.2/4,299,000
Thursday: 3.2/4,385,000
Friday: 2.9/3,985,000

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