THE NUMBERS
ABC’s “General Hospital” is Daytime’s Most Watched Program in Women 18-34 for the 6th time in 7 weeks, posting a two year-high in the key demographic, according to a press release issued today by ABC. ABC is Daytime’s most watched in Women 18-34 and Women 18-49.
Ratings are for the week of November 12-16, 2012.
via Press Release
ABC is the #1 Network in Daytime for 10th Consecutive Week
In Women 18-34, and for 6th Week in a Row in Women 18-49
“General Hospital” Ranks as Daytime’s #1 Program in Women 18-34 for the 6thTime in the Prior 7 Weeks, Boasting a 2-Year High in the Target Demo
“The Chew” Nearly Matches Last Week’s Series High in Women 18-34;
Hits 10-Month High in Total Viewers and 9-Month High in Women 18-49
Daytime Programming Highlights
• ABC stood as Daytime’s #1 network for the 10th consecutive week in Women 18-34 (0.7rating/239,000), and was #1 for the 6th straight week in Women 18-49 (0.9 rating/599,000 – tied).
• “General Hospital” qualified as Daytime’s #1 program for the 6th time in the previous 7 weeks inWomen 18-34 (0.8 rating/275,000), rising to a 2-year high in the target demo – since week of 11/8/10.
• “General Hospital” surged over year-ago levels in key measures, including by 19% in Total Viewers (2.81 million vs. 2.37 million), by 55% in Women 18-34 (275,000 vs. 177,000) and by10% in Women 18-49 (697,000 vs. 635,000).
• In the final week before holiday cooking season, “The Chew” virtually equaled last week’s series high in Women 18-34 (194,000 vs. 195,000), ranking among the week’s Top 5 daytime programs for the 2nd consecutive week (0.6 rating), and hit a 10-month high in Total Viewers (2.56 million) and 9-month high in Women 18-49 (482,000) – since weeks of 1/9/12 and 2/20/12, respectively.
Following are the Daytime lineup averages, plus Top 5 Programs ranks among key Women, sorted by Women 18-49:
P2+ F18-34 F18-49 F25-54 Program 000s Rank US AA Rank 000s US AA Rank 000s US AA Rank 000s ABC 2,906 #2 0.7 #1 239 0.9 #1 599 1.3 #1 757 CBS 3,519 #1 0.5 #2 156 0.9 #1 568 1.3 #1 787 NBC 2,419 #3 0.5 #3 175 0.9 #1 549 1.1 #3 688
F18-34 F18-49 F25-54 Program Net US AA Rank 000s US AA Rank 000s US AA Rank 000s YOUNG AND THE RESTLESS CBS 0.6 #3 187 1.2 #1 799 1.9 #1 1171 GENERAL HOSPITAL ABC 0.8 #1 275 1.1 #2 697 1.4 #3 863 BOLD AND THE BEAUTIFUL CBS 0.5 #5 157 1.1 #2 680 1.5 #2 935 VIEW, THE ABC 0.7 #2 247 1.0 #4 619 1.3 #4 785 DAYS OF OUR LIVES NBC 0.5 #5 175 0.9 #5 549 1.1 #6 688 PRICE IS RIGHT 1/2 CBS 0.5 #5 157 0.8 #6 541 1.2 #5 756
