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September 2012

‘GMA’ IS #1 FOR THE WEEK: POSTS HISTORIC MARGINS OF VICTORY OVER 
NBC’S ‘TODAY’ — LARGEST TOTAL VIEWER AND…

ABC News’ “Good Morning America” won the week of August 27, 2012, ranking as the No. 1 morning newscast in both Total Viewers (5.386 million) and Adults 25-54 (1.969 million), according to Nielsen Media Research. “GMA” outperformed NBC’s “Today” (4.503 million and 1.817 million, respectively) by +883,000 Total Viewers and +152,000 Adults 25-54, scoring its largest margins over “Today” in more than 18 years in both measures – since w/o 5/16/94 and w/o 8/15/94, respectively. Additionally, Goodmorningamerica.com on Yahoo! is…