As Senior Vice President of CBS Daytime, Angelica McDaniel is ultimately responsible for the daily operation of television’s most popular daily lineup consisting of “The Bold and the Beautiful,” “Let’s Make a Deal,” “The Price is Right,” “The Talk” and “The Young and the Restless.” A few weeks ago, Soap Opera Network had the opportunity of speaking with McDaniel about her diverse lineup filled with soap operas, game shows and talk shows.
If you thought Oprah Winfrey giving away cars was a big deal, wait until you see what CBS Daytime has in store for the week of April 22 through the 26, when “The Talk,” “The Price Is Right,” and “Let’s Make a Deal” participate in the network’s exciting Big Money Week!
To kick off the major moolah event, “The Price Is Right” host Drew Carey and “Let’s Make a Deal” host Wayne Brady are joining up for a live online chat on CBS.com, which will take place on Monday, April 22 at 2:00 PM, ET/11:00 AM, PT.
As the daytime drama continues its climb up the endangered species list, frustrated soap fans aren’t the only ones starting to panic. A recent report by TheWrap states that advertisers are beginning to grow concerned as well, preferring soap operas to the talk and game shows that are replacing them.
While the alternatives are cheaper and easier for the networks to produce, soap operas remain more cost-effective for companies and corporations seeking to advertise on TV. “They are even more efficient than much of daytime cable programming. I would be disappointed if all of the soap operas disappeared,” comments an unidentified ad buyer.