Just days before its upfront presentation to Madison Avenue on Tuesday, May 14, the Disney/ABC Television Group has announced that viewers of ABC programming in New York City and Philadelphia (via their WABC and WPVI affiliates) will be able to watch ABC’s Live 24/7 linear broadcast network programming online for the first time ever through the new WATCH ABC application. Viewers can access WATCH ABC online at ABC.com or by downloading the WATCH ABC app on their iOS or Kindle Fire devices. The WATCH ABC app will be available on Samsung Galaxy devices this summer.
“WATCH ABC is a game-changing innovation for the broadcast television industry. We’re extremely excited to offer this open access preview to our WABC and WPVI viewers in New York and Philadelphia. This announcement represents a defining moment in technology and distribution, as well as for our advertising and affiliate partners, as we ensure that our high-quality content is available to viewers on a variety of devices,” said Anne Sweeney, co-chair, Disney Media Networks, and president, Disney/ABC Television Group. “Our mission with this special preview is to gather key learnings about the service and the consumers who utilize it in order for our WATCH products to be the gold standard experience of authenticated multiplatform viewing.”
WATCH ABC allows viewers of such programs as “General Hospital” to view their shows in real-time, in sync with the WABC/WPVI broadcast airings of ABC programming.