TheWrap - Soap Opera Network
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  • NEW+NOTEWORTHY: Deadline and TheWrap Observe The Resilience of Daytime Soap Operas

    Disney/ABC Television Group ; CBS Broadcasting, Inc.
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    Disney/ABC Television Group ; CBS Broadcasting, Inc.
    Each week Soap Opera Network publishes ratings reports that break down the highs and lows of the four remaining daytime soap operas - "The Bold and the Beautiful," "Days of our Lives," "General Hospital" and "The Young and the Restless" - in total viewers and the all important key women sales demos (Women 18-34, Women 18-49 and Women 25-54). Today, with both ABC and CBS noting the success of "GH" and "Y&R," respectively, TheWrap has published a piece entitled, "If Soaps Are ‘Dead,’ Why Are Their Audiences Growing?" In its report, the publication notes that each of the soaps... READ MORE