The View | Soap Opera Network

The View

Whoopi Goldberg with co-hosts Joy Behar, Candace Cameron Bure, Michelle Collins, Paula Faris, Raven-Symone
After starting out the 2015-16 television season dead last in Women 18-49 rating and nearly at the bottom in Women 25-54, the key sales demos that determine advertising rates for daytime programming, ABC's "The View" has been turning things around of late with solid gains against competing "The Talk" in both Total Viewers and Women 18-49. The talk show remains behind the CBS gabfest in Women 25-54, however.
After struggling in the fall, ABC's "The View" appears to be turning things around. The daytime talk show, along with network counterpart "The Chew," attracted their largest audiences in a year, according to newly released Nielsen Media Research ratings data for the week of January 18-22, 2016.
Whoopi Goldberg with co-hosts Joy Behar, Candace Cameron Bure, Michelle Collins, Paula Faris, Raven-Symone
After reporting how daytime stacks up when looking at the Adults 18-49 demo as used by primetime advertisers, one has to wonder what daytime looks like in the actual key sales demo of Women 18-49 when it comes to the season-to-date rankings. What's surprising is how poorly "The View" does overall, and how well "General Hospital" is actually doing when factoring in the Live+7* numbers vs. the traditionally reported Live+SD** numbers seen here on Soap Opera Network each week.
As we prepare to publish another week's worth of ratings covering the daytime soaps "The Bold and the Beautiful," "Days of our Lives," "General Hospital" and "The Young and the Restless," we felt it was worth noting the difference between daytime and primetime when it comes to demographics as part of a year-end report.
Nominees for the 42nd Annual Daytime Emmy Awards in select categories were announced earlier today on CBS' "The Talk." All in ABC's "General Hospital" is leading the pack with 28 nominations. "The Young and the Restless" is right behind with 25 nominations followed by "The Bold and the Beautiful" with 19 noms and "Days of our Lives" with 16.

RATINGS: ‘The View’ Tops ‘The Talk’

Thursday, January 29, 2015 4:17 PM EDT
For the week of January 19-23, ABC's "The View" beat CBS' competing "The Talk" in Total Viewers (2,881,000 vs. 2,788,000), Women 18-49 (445,000 vs. 438,000) and Women 25-54 (626,000 vs. 624,000). The daytime talk show was up across the board week-to-week to post 5 week highs in viewers and Women 25-54.