How WATCH ABC Changes Will Affect Viewing of 'GH,' 'The View' and 'The Chew'; Shows Also on Hulu Plus

How WATCH ABC Changes Will Affect Viewing of ‘GH,’ ‘The View’ and ‘The Chew’; Shows Also on Hulu Plus

 
Topic:
The Steve Harvey Show

For more than 10 years fans of daytime soap operas have been coming to Soap Opera Network to find out how their favorite soap was faring in the weekly ratings report. From time to time we would also provide analysis of how they stacked up when compared to their broadcast counterparts in the talk show and game show genres, but we’ve never looked at how the broadcast soaps (and to a lesser extent the broadcast talk and game shows) compared to syndicated television. Not that it wasn’t easy to provide a comparison, it was just never something we found necessary. In recent months, with the introduction of several syndicated talk shows including “Katie” and “The Steve Harvey Show,” which together took over the 3:00 PM slot from “General Hospital” in much of the country this past September after “GH” moved to 2:00 PM, and the second season without “The Oprah Winfrey Show,” things have changed. Recently, Broadcasting & Cable came out with a report that showed how syndicated programs might be a solid alternative to our soaps in the key demographics when it comes to Madison Avenue buying advertising time. While we wouldn’t want advertisers to give up on our favorite shows, B&C does provide a solid rationalization and even highlights the value of soap operas when it comes to the all important key women demos (Women 18-49, Women 25-54, etc).

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Photo Credit Disney/ABC Domestic Television

via Press Release

Ratings Report, Week of September 10, 2012

(Metered Market Live + Same Day Ratings)

“Katie” Opens as the Definitive No. 1 New Daytime Talk Show in HH and W25-54

Freshman “Katie” Outranks Key Returning Shows in Women 25-54, 

Beating the Premiere Weeks of “Dr. Phil,” “Dr. Oz” and “Anderson Live”

Winning the Week in Each of the Top 3 U.S. Markets, “Katie” 

Ranks No. 1 in its Time Period in 14 Metered Markets Among Homes

“Katie” Finishes Out its Premiere Week with a Kick, Spiking 

+29% in HHs and +38% in W25-54 from Thursday to Friday

“Katie” Debut Week Ratings (w/o of 9/10/12)

Debuting amidst one of the most competitive landscapes in years for syndicated talkers, “Katie” opened as the clear No. 1 freshman daytime talk show, winning all 5 days of its opening week in Homes. On average during the week, “Katie” held wide advantages over its freshman competitors in both Households (2.3/7) and Women 25-54 (1.2/7), including “Steve Harvey” (+64%/+33%), “Jeff Probst” (+188%/140%) and “Ricki Lake” (+229%/+200%).

Newcomer “Katie” also performed extremely well against the returning talk shows.  In HHs and W25-54, freshman “Katie” towered over sophomore “Anderson Live” in its first week (+92%/+140%) and beat out the premiere of veteran “Dr. Oz” by 5% and 20%, respectively.  Furthermore, “Katie” bested the premiere week of “Dr. Phil” by 20% in Women 25-54 and ran in a near-tie in Households (pacing within 1-tenth of a rating point and tied in audience share).  Overall, “Katie” opened as TV’s No. 3 syndicated talk show in Women 25-54.

“Katie” delivered the No. 1 position in its time period in 14 metered markets among Households, including the Top 3 U. S. markets of New York, Los Angeles and Chicago.  In addition among Women 25-54, the new show won its time slot in both New York and Los Angeles for the week. 

Finishing out premiere week with a kick, “Katie” shot up from its Thursday telecast to its Friday telecast by +29% Households and by +38% in Women 25-54 from day to day.

“Katie” is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.

Source: WRAP Overnights, Weighted U.S. Metered Market Averages, Live + Same Day (w/o 09/10/12).









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