Noting the nations thirst for New Jersey based reality entertainment, in the summer of 2010, the cable network Oxygen jumped into the fray with "Jersey Couture." Except for being based in New Jersey, viewers will not see much similarities between this series and the eccentricities of Bravo's "Real Housewives of New Jersey" and MTV's "Jersey Shore." "Jersey Couture" rather takes a page from TLC's "Say Yes to the Dress." Both programs share the same producers. This reality series follows the fun and drama surrounding the Scali family (and their customers) as they run Diane & Co., one of New Jersey's premiere dress boutiques.