As previously reported, ABC's "The View" is currently in reinvention mode. While it gets ready to launch its new season on Monday, September 15, the show will not only have a new studio, new color scheme and logo, it'll also have a new behind the scenes executive team who will spearhead the production of the talk show with c0-hosts Whoopi Goldberg and Rosie O'Donnell leading the way in front of the camera. The network officially announced that Bill Wolff, previously of "The Rachel Maddow Show," will take over as executive producer. He succeeds Bill Geddie, who helmed the show from its beginnings in 1997 until this past season. Brian Balthazar, who helped launch the fourth hour of "The Today Show" has been appointed co-executive producer.