Pictured: Gary Tomlin (Photo: Aaron Montgomery/JPI)

(SoapOperaNetwork.com) — With news of Gary Tomlin and Christopher Whitesell‘s ascension to the top of the “Days of our Lives” writing team after the NBC daytime soap let go Marlene McPherson and Darrell Ray Thomas, Jr., less than a year after the two were hired to replace Dena Higley, Soap Opera Digest in its newest issue (issue dated April 16, 2012) is reporting that Tomlin and Whitesell has added the multiple Emmy award winning talents of veteran writer Lorraine Broderick to its new regime.

Broderick, who most recently enjoyed a stint at ABC’s “One Life to Live” as a breakdown writer shortly after penning the final months of “All My Children” as the soaps head writer – she was hired at “AMC” just days before the network officially announced it had decided to cancel both soaps with “Children” going off the air in September 2011 and “One Life” completing its run in January 2012 - joins “DAYS” in the same position she had at “One Life to Live” until its final episodes were written. “We are excited and look forward to the stories of romance, suspense and intrigue this new dream team plans to tell,” Co-Executive Producer Greg Meng said via Digest.

Broderick’s long career in daytime television as a writer began more than three decades ago when she was hired on as a script writer at “All My Children” in 1979. She held that position until 1981, when she was named Associate Head Writer. She would begin a short stint as the soaps Co-Head Writer in 1987, but would revert back to her former position as Associate Head Writer beginning in 1988 until 1991. She left “AMC” for “Guiding Light” beginning in 1992, where she was hired once again as an Associate Head Writer (1992-1993). After leaving “GL,” Broderick would find herself at numerous daytime soaps in various capacities including the role of Head Writer and/or Associate Head Writer at “Another World,” “As The World Turns,” “One Life to Live” and “Port Charles.”

Before marking her return to “DAYS” later this year, Broderick was previously credited as Head Writer of the soap for just one month (October 1999).

Disney/ABC Television Group

(SoapOperaNetwork.com) — Before we post the daytime soap opera ratings for the week of March 26-30, 2012, our friend Marc Berman at TV Media Insights has posted the latest ratings for daytime talk shows and things are still looking very bad for ABC’s “The Revolution” while “The Chew” has sustained a similar total audience in comparison to former time-period occupant “All My Children.” “The View” was in repeats, while “The Talk” on CBS was up year-to-year in total viewers and Women 25-54 rating, flat in Women 18-49 rating and down in Women 18-34 rating.

What follows is a look at the daytime talk show ratings for the week of March 26-30, 2012 and a breakdown of how “Revolution” compares to “One Life to Live” on a year-to-year basis.

“One Life to Live” on ABC began a ratings trajectory on the plus side year-to-year beginning with the week of March 14-18, 2011 in total viewers, when compared to its performance for the same week in 2010 (week of March 29 – April 2, 2010), while either flat or down in some of the key sales demographics (2011 vs 2010), but in 2012 the soaps replacement, “The Revolution,” has eroded any and all audience gains the drama had picked up and has brought in historic lows for the network overall in total viewers, Women 18-49, Women 25-54 and Women 18-34. The “It’s About You” daytime talker tied its historic low in total viewers (1.32 million), and tied or hit new lows in Women 18-49 (0.4/3), Women 25-54 (0.6/4) and Women 18-34 (0.2/2). Year-to-year (week of March 28 – April 1, 2011), “One Life to Live” performed much stronger in total viewers (2.57 million), Women 18-49 (1.0/6), Women 25-54 (1.2/7) and Women 18-34 (0.6/4).

According to Berman, “Revolution” is down a whopping 49% in total viewers compared to “One Life,” while losing 60% in Women 18-49, 50% in Women 25-54 and a jaw dropping 67% in Women 18-34.

CBS’ “The Talk,” featuring some of country music’s biggest stars as guests including Reba McIntyre in promotion of “The 47th Annual Academy of Country Music Awards” that aired on Sunday, April 1, jumped 10% year-to-year in total viewers (1.96 million to 2.16 million), 11% in Women 25-54 (1.0/7), while flat in Women 18-49 (0.8/5) and down 20% in Women 18-34.

For a look at how “The Chew” performed compared to “All My Children” on the year-ago and more on daytime talk, head on over to TV Media Insights.

NBC Universal

(SoapOperaNetwork.com) — Exclusive! Soap Opera Network has learned that “Days Of our Lives” has fired Marlene McPherson and Darrell Ray Thomas, Jr. as its co-head writers and replaced them with Gary Tomlin and Christopher Whitesell.

McPherson and Thomas were hired in May 2011, replacing Dena Higley, to help shepherd the “DAYS” reboot (the returns of fan favorites Drake Hogestyn, Deidre Hall, Patrick Muldoon, Christie Clark and Matthew Ashford).  Unfortunately, the ratings did not improve and the show recently hit a new low in Women 18-49 Viewers with just 496,000 total tuning in from that ratings category for the week March 19-23, 2012.

Tomlin returns to “DAYS” after being the Co-Executive Producer from September 17, 2008 – September 2, 2011 (on air episode dates) . This will be Tomlin’s first head writing gig in about 27 years – he was Head Writer of “Another World” in the mid-80′s.  Though he was an interim Head Writer for “One Life To Live” (on air episodes dates: February 1, 2008 – May 1, 2008) during the 2007-2008 Writers Strike.

Whitesell also returns to the show after being Co-Head Writer from October 13, 2008 – June 13, 2011 (on air episode dates).  This will be Whitesell’s 6th Co-Head Writing stint: he co-head wrote for “General Hospital” (1997), “Sunset Beach” (1998 – 1999), “One Life To Live” (2001-2003), “As The World Turns” (2005-2007).   Whitesell was writing breakdowns for “The Young and The Restless” for the past year.

Disney/ABC Television Group

(SoapOperaNetwork.com) — “General Hospital” and “The Revolution” are both fighting for a spot on the fall 2012-2013 schedule on ABC Daytime, although neither appear to be making a solid case for themselves.

During the week of March 19-23, 2012, ”General Hospital” was down in numerous key categories year-to-year and hit or tied new series lows in Women 18-49 rating (tied its series low with a 0.8), Women 18-34 (new series low with a 0.3). The remaining daytime soap on ABC was down by a mere 1,000 viewers from its performance the week prior (week of March 12-16, 2012), but the show has hemorrhaged a massive 622,000 viewers compared to its performance on the year-ago (week of March 21-25, 2011). “GH’s” most recent performance is a far cry from its comparable week last year when the soap was on the rise, which helped secure its future just before the network announced it was canceling “All My Children” and “One Life to Live.”

After hitting a series low during the week of March 12-16, 2012, “The Revolution was primed and ready for another series low during the week of March 19-23, 2012, according to figures released Thursday by Marc Berman, Editor in Chief of TV Media Insights.

“One Life to Live,” which last aired on Friday, January 13 of this year, had more than a one million total viewer advantage over “Revolution” and performed 46-60% higher in the key sales demographics including Women 18-49 and Women 18-34 on the comparable week last year (week of March 21-25, 2011). ”Revolution” averaged  just 1.32 million viewers compared to “One Life’s” performance the year before when the ABC soap had a total average audience of 2.51 million viewers. On the year-ago in Women 18-49, “One Life” held a 0.9/6 rating compared to the 0.5/3 “Revolution” received (difference of 44%) and in Women 25-54 “One Life” had a 1.3/8 rating compared to “Revolution’s” 0.7/2 (difference of 47%). The “It’s About You” talker barely rated in Women 18-34 with its 0.2/2, which was a difference of 60% from “One Life’s” performance the year before when the soap hit a 0.5/4 rating. Note: ”One Life to Live” began its upward swing in all ratings categories beginning with the week of March 14-18, 2011 (the trend continued until its series finale earlier this year).

Ratings Comparison per TV Media Insights:

• One Life to Live – Week of 3/21/11
  Viewers: 2.51 million, Women 25-54: 1.3/ 8, Women 18-49: 0.9/ 6, Women 18-34: 0.5/ 4

• The Revolution – Week of 3/19/12
  Viewers: 1.32 million, Women 25-54: 0.7/ 4, Women 18-49: 0.5/ 3, Women 18-34: 0.2/ 2

Percent Change – The Revolution vs. One Life to Live
Viewers: -47, Women 25-54: -46, Women 18-49: -44, Women 18-34: -60

If “Revolution” wasn’t problem enough for ABC, “The Chew” has returned to performing below “All My Children” in key ratings categories. Note: “The View” was in reruns.

For a look at how daytime talk shows performed during the week of March 19-23, 2012 head on over to TV Media Insights. For a look at how daytime soap operas performed, click here.

(SoapOperaNetwork.com) — Ratings Report for the Week of March 19-23, 2012

NOTE: Please do not copy and paste the entire ratings.  Thank you.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,065,000 (-272,000/-463,000) <—– new low *
2. B&B 2,949,000 (-167,000/+130,000)
3. DAYS 2,252,000 (-168,000/-109,000)
4. GH 2,247,000 (-1,000/-622,000)

* Previous low: 4,209,000 (October 3-7, 2011)
Households
1. Y&R 3.0/10 (-.2/-.3) <—– new low *
2. B&B 2.2/8 (-.2/+.1)
3. DAYS 1.7/6 (-.1/same)
3. GH 1.7/5 (same/-.4)

* Previous low: 3.1/10 (March 5-9, 2012)

Women 18-49 Viewers
1. Y&R 842,000 (-74,000/-87,000)
2. B&B 663,000 (-32,000/+75,000)
3. GH 536,000 (-30,000/-344,000)
4. DAYS 496,000 (-60,000/-163,000) <—– new low *

* Previous low: 500,000 (January 30 – February 3, 2012)

Women 18-49 Rating
1. Y&R 1.3/9 (-.1/-.1)
2. B&B 1.0/7 (-.1/+.1)
3. GH 0.8/6 (-.1/-.5) <—– ties low
3. DAYS 0.8/5 (-.1/-.2) <—– ties low

Women 18-34 Rating
1. Y&R 0.6 (same/-.1)
2. DAYS 0.5 (same/same)
3. B&B 0.4 (-.1/-.1)
4. GH 0.3 (-.2/-.4) <—– new low *

* Previous low: 0.4   (February 13-17, 2012)

Men 18+ Viewers
1. Y&R 921,000 (+14,000/-141,000)
2. B&B 591,000 (-39,000/-19,000)
3. DAYS 440,000 (-72,000/-112,000)
4. GH 429,000 (-8,000/-73,000)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.0/2,581,000
Tuesday: 2.2/2,938,000
Wednesday: 2.3/3,061,000
Thursday: 2.3/3,035,000
Friday: 2.3/3,129,000

DAYS
Monday: 1.7/2,208,000
Tuesday: 1.7/2,273,000
Wednesday: 1.6/2,303,000
Thursday: 1.6/2,172,000
Friday: 1.7/2,304,000

GH
Monday: 1.7/2,294,000
Tuesday: 1.8/2,261,000
Wednesday: 1.7/2,286,000
Thursday: 1.7/2,215,000
Friday: 1.6/2,177,000

Y&R
Monday: 3.0/4,079,000
Tuesday: 3.0/3,973,000
Wednesday: 3.0/3,982,000
Thursday: 3.1/4,171,000
Friday: 3.1/4,168,000

For the SEASON September 19, 2011 through March 25, 2012

Households
1. Y&R 3.6
2. B&B 2.5
3. DAYS 2.0
4. GH 1.9

Women 18-49 Rating
1. Y&R 1.6
2. DAYS 1.1
2. GH 1.1
2. B&B 1.1

Ratings Archive

American Media, Inc.

(SoapOperaNetwork.com) — Although the likelihood was expected thanks to the loss of long-time soaps “All My Children” and “One Life to Live” in 2011 and 2012, which were preceded by the departures of “Guiding Light” and “As The World Turns” in 2009 and 2010, news broke on Thursday, March 22 that after 22 years in publication Soap Opera Weekly would end its successful run as one of the premier soap opera magazines. The final decision to end the mag was just one of many blows the soap opera industry has felt in as many years. Soap Opera Network takes a by the numbers look at Weekly and how its readership levels helped lead to its ultimate demise.

On April 14, 2011 news of “All My Children” and “One Life to Live’s” cancellations created headlines in nearly every trade magazine, newspaper and informational entertainment website you could think of. What the world didn’t know at the time was that same day (morning in fact) American Media, Inc. had signed a licensing deal with Source Interlink, owner of both Weekly and sister mag Soap Opera Digest, in which American Media would control the editorial, advertising, marketing and distribution aspects of both magazines. As part of that deal a number of staffers were let go from both Digest and Weekly, while those who remained were either re-assigned or part of the recent layoffs now effecting the demise of Weekly itself.

According to the latest Audit Bureau of Circulations (ABC) data Soap Opera Network has received, Soap Opera Weekly magazine had an average total circulation of nearly 108,000 between subscriptions and single copy sales in the second half of 2011. Single copy sales exceeded subscriptions by just over 5,000 issues. The magazine lost upwards of 40,000 subscribers compared to the second half of 2010, when its total circulation was nearly 146,000 between subscriptions and single copy sales. In November of 2011, in our report announcing the launch of Reality Weekly, we noted that Soap Opera Weekly had recently ceased providing subscriptions:

Dated November 14, 2011:

Although I do not personally subscribe to either Digest or Weekly, it recently came to my attention that Soap Opera Weekly no longer provides subscriptions for soap fans wishing to receive their Weekly at home as it and numerous other magazines have done since their inceptions. This was later confirmed as the magazine no longer provides an online subscription via the Zinio magazine subscription and tablet application service. Digest and Soaps in Depth (both ABC and CBS editions) continue to provide subscriptions, however.

With the magazine no longer providing subscription based readership, sales figures fell to just over 50,000 single copy sales based on the data average of the 15 issues sold during the first half of 2012, according to the ABC. This showed axed subscribers did not opt into buying the magazine at their local supermarket or grocer. By comparison, in the first half of 2001, when there were 10 soaps still on the air (“All My Children,” “As The World Turns,” “The Bold and the Beautiful,” “Days of our Lives,” “General Hospital,” “Guiding Light”, “One Life to Live,” “Passions,” “Port Charles” and “The Young and the Restless“), Weekly‘s total circulation was 372,000 on average between subscriptions (134,000) and single copy sales (238,000).

Soap Opera Weekly, which launched with its first issue dated November 21, 1989, with maven Mimi Torchin as its founding Editor in Chief, will present a final look into the world of soaps with its last issue dated April 10, 2012, according to an American Media spokesperson. Stephanie Sloane, in her role as the Editor in Chief of both Weekly and Digest, will close the books on the magazine.

Craig Sjodin/ABC

Prior to our posting the press release from the Disney/ABC Television Stations Group which revealed the premiere date of “Katie,” Soap Opera Network learned via its sources that ABC had quietly been informing their affiliates of the pending cancellation of “The Revolution,” which has greatly underperformed in key demographics and viewership compared to the series it replaced (“One Life to Live“) back in January.

While this in no way guarantees “General Hospital‘s” placement on the Fall 2012-2013 ABC Daytime schedule once the network cedes the soaps timeslot to affiliates beginning Monday, September 10, the fact that “GH” continuously increases its audience over the performance of “Revolution” in all categories including an uptick of over 900,000 viewers (2.34 million for “GH” vs 1.40 million for “Revolution”), a 100% gain in Women 18-49 rating (1.0 demo for “GH” vs 0.5 for “Revolution”), and a 66% gain in Women 18-34 rating (0.5 for “GH” vs 0.3 for “Revolution”) during the week of March 5-9, 2012 places “GH” in a better position of continuing beyond this summer.

As previously reported, a decision on the future of “General Hospital” is expected to be made in mid-April. Should the soap continue beyond the launch of “Katie,” it is expected to move to 2:00 PM ET/1:00 PM PT/CT timeslot on the ABC Television Network.

Disney/ABC Television Group

(SoapOperaNetwork.com) — On June 6, 2011, ABC finally announced (after months of rumors) that it had signed a deal with former “CBS Evening News” anchor Katie Couric to host a new daily syndicated talk show, and that said show would replace veteran soap opera “General Hospital” in the 3:00 PM ET/2:00 PM PT/CT timeslot. Initially the decision brought fear to soap opera fans, who only two months prior learned that ABC Daytime’s two other veteran soaps (“All My Children” and “One Life to Live“) would be replaced by two new food and lifestyle centered talk shows (“The Chew” and “The Revolution”). Now nearly a year since the announcement it looks like Katie Couric may just be the lifesaver “General Hospital” desperately needs.

According to TV Guide‘s Michael Logan, sources have informed him that the talk show host and her executive producer (former NBC Universal CEO Jeff Zucker) have expressed their concern to the Disney/ABC Television Group brass, producers of her new talk show, in regards to the poor ratings performance that has been “The Revolution” – Since the talk shows debut in January the program hovers at just over 1.5 million viewers on average. By comparison, “One Life to Live,” which “Revolution” replaced, averaged more than 2.3 million viewers on average and performed better in key sales demos during the same period of time on the year-ago. “Couric and Zucker want to see ’GH’ get that slot because it’s a stronger show, Nielsen-wise, plus Couric does not want to face the wrath of ‘GH’ fans and risk the chance they’ll organize a boycott. Who the hell needs that? So she and Zucker want ‘The Revolution’ to go bye-bye,” the website stated.

With “General Hospital’s” recent uptick in key demos and total viewers since the new dynamic duo of Frank Valentini and Ron Carlivati (executive producer and head writer) debuted just a few short weeks ago, for the first time in over a year the soap finally has a fighting chance, but will ABC listen? “They may not have a choice,” said Logan. “In fact, they might even agree at this point. Our spies at Times Square Studios — the new tag for ABC Daytime — tell us the commitment to nonscripted shows remains firm in the ABC daypart but no one is doing handstands over the ones currently in development, which include a doctor show and a game show. While ABC technically has time (though not much) to replace ‘The Revolution’ with more reality, that option is looking way too chancy.”

Should ABC end up keeping “GH” on the air and canceling “The Revolution,” the soap will move to the 2:00 PM ET/1:00 PM CT/PT timeslot beginning in September. According to sources, a decision on the eventual outcome on either series will not be made until at least mid-April.

What Do You Think? Sound Off! below.

Thomas A. Montalto/MontaltoPhotos.com

(SoapOperaNetwork.com) – Frank Valentini and Ron Carlivati, who took over the reigns as ABC’s new executive producer and head writer for “General Hospital,” are now on the world wide web courtesy of Twitter, the social networking media giant.

A “General Hospital” spokesperson has confirmed to Soap Opera Network that Valentini joined Twitter  on Wednesday, March 7 and his handle is @valentinifrank. Valentini is fastly approaching 3,000 followers in that short period of time. Carlivati, whose handle is @carlivatiron, actually joined Twitter back in March of 2011, but wasn’t very active until around December 14, 2011. Since then he’s made nearly 300 tweets (discussions with actors, fans, etc) and retains over 7,000 followers.

Donna Svennevik/ABC

(SoapOperaNetwork.com) — “General Hospital” is the only soap opera left on the ABC Daytime schedule and is also the longest running dramatic series in the networks history. Unfortunately, the soap is facing the same cancellation danger that its former network counterparts (“All My Children” and “One Life to Live“) faced just over a year ago before ABC officially announced the two would go off the air in a press release. Before any decision on the future of “GH” is ultimately made, the drama series is showing an uptick in key demos and viewership.

For the week of February 27 – March 2, 2012, “General Hospital” averaged 2.4 million viewers (highest since week of January 9, 2012), 657,000 Women 18-49 viewers (18-week high) and 871,000 Women 25-54 viewers (three-month high) per ratings details released today by Marc Berman of TV Media Insights. Compared to its performance during the week of February 20-24, 2012, “GH” increased its Women 18-49 performance by 59,000 viewers and retained a similar overall viewership total. By comparison, “The Revolution,” which hit its second most-watched week since its debut (week of January 16, 2012), averaged just 1.62 million viewers.

“The Revolution” is down 23 percent in total viewers, 27 percent in Women 25-54 rating, 38 percent in Women 18-49 rating and 40 percent in Women 18-34 rating compared to “One Life to Live’s” performance on the year-ago (week of February 28, 2011).

For more ratings information on “The Revolution,” “The Chew,” “The Talk” and “The View,” check out TV Media Insights.

ABC Press Release:

“The Chew” posted a 7-week high in Total Viewers (2.489 million – since week of 1/9/12), climbing by an impressive 11% over “All My Children’s” year-ago delivery (vs. 2.249 million), by 10% in Women 25-54 (1.1 rating vs. 1.0 rating) and tying in Women 18-34 (0.4 rating) and Women 18-49 (0.7 rating).

“General Hospital” recorded 18-week highs in Women 18-49 (657,000) and Women 25-54 (871,000), since the week of 10/24/11, a 13-week high in Women 18-34 (172,000 – since the week of 11/28/11) and a 7-week high in Total Viewers (2.403 million – since the week of 1/9/12).

“The Revolution” delivered its most-watched week in Women 25-54 (485,000 – tied debut week) and 2nd-most-watched week to date in Total Viewers (1.624 million) and Women 18-49 (351,000), behind only its premiere week, posting an impressive 4th consecutive week of gains in Total Viewers.

Moreover, Friday’s show was the series’ #2 telecast ever in Women 25-54 (531,000), while Wednesday’s show was its #4 telecast to date in Total Viewers (1.761 million).