Nickelodeon has tapped former “General Hospital” executive producer Jill Farren Phelps and former “One Life To Live” head writer Josh Griffith to adapt the popular Mexican telenovela “Alcanzar una Estrella“ for Nick at Nite. Phelps will be co-executive producer with Hisham Abed (“The Hills” and “The City”) and Griffith will serve as the head writer.
via press release
NICKELODEON AND TELEVISA BREAK NEW CREATIVE GROUND WITH “REACH FOR A STAR”, FIRST-EVER TELENOVELA ADAPTED FOR THE U.S., TO AIR ON NICK AT NITE
80-Episode Daily Series Centers Around Teenage Girl Who Reaches Stardom and Wins
the Love of Her Teen Idol; Produced in Association with Sony Pictures Television
Miami, FL – Jan. 24, 2012 – Nickelodeon, in partnership with Televisa, has ordered 80 episodes of a groundbreaking, original one-hour U.S. adaptation of the popular Mexican telenovela, Reach for a Star (Alcanzar una Estrella) for Nick at Nite, it was announced today by Cyma Zarghami, President of Viacom’s Nickelodeon Group; and Jose Bastón President of Television and Content from Televisa. The first telenovela ever adapted for the U.S. audience, Reach for a Star is a single-camera, daily series following a teenage girl whose life changes completely when she becomes a star and wins the love of her teen idol. Reach for a Star will be produced in association with Sony Pictures Television and is set to premiere later this year on Nickelodeon’s nighttime block for families–Nick at Nite. Production begins in March in Los Angeles, Calif.
“We have experienced first-hand the popularity of the daily scripted format with our kid audience through the success of House of Anubis and our teen audience with DeGrassi: The Next Generation,” and our Nick Latin American channel has already had great success in producing telenovela’s with Televisa,” Ms. Zarghami said. “This partnership brings together Televisa’s un-matched leadership in the telenovela genre with our expertise in making content, and we’re looking forward to introducing this first true English-language telenovela to Nick at Nite’s family audience.”
“As part of the steps towards building a strong presence in the Anglo TV market, Televisa is excited to coproduce with Nickelodeon one of the many successful scripts from our library in a daily series format,” said Bastón. We are convinced that the daily series will be well received by Nick´s family audiences, and will capture their attention daily as it has happened in different markets in the world where Televisa has exported its production capabilities. The Televisa and Nick alliance will certainly result in a successful formula, and we envision Reach for a Star as the first of many joint projects.
“For more than a decade Viacom International Media Networks (VIMN) and Televisa have been strategically building upon their regional partnership that today encompasses, distribution, consumer products and co-productions,” said Pierluigi Gazzolo, Chief Operating Officer, VIMN. “Reach for a Star marks a dynamic new phase in our partnership and VIMN is incredibly excited to once again be expanding our content portfolio with Televisa.”
Reach for a Star follows Nickelodeon’s success with its live-action serialized series, House of Anubis and Degrassi. Nickelodeon has also experienced tremendous success with the format in Europe and Latin America. The Reach for a Star series is an adaptation of the hit Mexican telenovela, Alcanzar una Estrella, first broadcast on Canal de las Estrellas and Univision in 1990. The success of the series led to a film and sequel telenovela starring Latin American pop sensations, Ricky Martin and Sasha Sokol.
Reach for a Star follows a smart, shy and independent high school senior, Loren, who has ambitions of being a songwriter and secretly sends her song lyrics to her celebrity crush, rock superstar Eddie Wild. Loren’s wildest dreams come true when she not only wins a songwriting competition sponsored by Eddie, but strikes up a friendship with her idol. Eddie sees beyond Loren’s potential as a songwriter and gives her a first break as a singer, and when the truth about his less-than-faithful girlfriend Chloe is revealed, Eddie and Loren’s friendship blossoms.
The series will be co-executive produced by six-time Emmy Award-winner Jill Farren Phelps (General Hospital, One Life To Live) and Hisham Abed (The Hills and The City). Josh Griffith (Young and The Restless, As The World Turns) will serve as head writer.
Nick at Nite is Nickelodeon’s nighttime programming block that features popular hit family comedies including the Emmy Award-winning series Friends, My Wife & Kids, George Lopez and The Nanny.
(SoapOperaNetwork.com) — As part of the growing changes at ABC Daytime, the Disney/ABC Television Group has announced Mirian Arias as its new Vice President, Daytime Communications. Arias replaces Jori Petersen, who headed up the division for a number of years in the role of Vice President, Publicity, ABC Daytime and SOAPnet. Although Petersen has left ABC Daytime and SOAPnet, she remains part of the Disney/ABC Television Group as the acting head of the ABC Family Communications team.
RESPECTED COMMUNICATIONS EXECUTIVE MIRIAN ARIAS NAMED
VICE PRESIDENT, DAYTIME COMMUNICATIONS, DISNEY/ABC TELEVISION GROUP
Wednesday, October 26, 2011, Burbank, CA . . . Respected Communications executive Mirian Arias has been named as the new vice president, Daytime Communications, Disney/ABC Television Group (DATG), it was announced today by Kevin Brockman, executive vice president, Global Communications, DAT G, to whom she will report.
Working closely with Brian Frons, president, Daytime, DATG, Ms. Arias will be responsible for all communication efforts for DATG Daytime, SOAPnet and ABC Media Productions, including corporate, consumer, marketing and affiliate-related publicity. She will also oversee all talent relation efforts for the division.
In making the announcement, Mr. Brockman said “Mirian’s extensive background in consumer communications combined with her more recent experience heading up digital communications for Syfy and iVillage make her the perfect candidate for this role. As important, Mirian is also regarded as a consummate strategist and an honorable and inclusive leader, all traits that will serve us well as we evolve our Daytime programming and corresponding communications initiatives.”
Mr. Frons added, “Mirian is a strategic public relations executive with the proven ability to innovate, build partnerships and lead a team. She has extensive experience liaising across business units to make the most of synergy opportunities, and I’m glad to have her leading our communications efforts.”
“I am thrilled to join such an amazing team of creative and strategic communication leaders,” said Ms. Arias. “ABC has a long-standing history of creating many of the most celebrated, acclaimed and award-winning programs in daytime, and I look forward to being a part of the next evolution of the brand.”
Ms. Arias joins DATG from NBCUniversal, where she worked since 2009. Most recently, she served as vice president, Communications, iVillage, overseeing both external and internal communications for the essential digital women’s brand. During her tenure, she more than doubled iVillage’s press penetration across broadcast, print, radio, digital and social media outreach. She began her career at NBCU as director, Communications, Syfy, where she was responsible for publicity efforts for the networks highest rated original series, Warehouse 13, along with other successful programming like Stargate Universe and Scare Tactics. In this role she also spearheaded publicity efforts for Syfy Digital, including tier digital sites Sci Fi Wire, Dvice and Fidget.
Prior to her stint at NBCU, Ms. Arias served as director of communications at Nickelodeon Networks where she was responsible for daily publicity on many of their hit programs including iCarly, True Jackson, VP, The Naked Brothers Band and Degrassi: The Next Generation. She also spent five years at Oxygen Media, where she was responsible for the communication campaigns for shows including Oprah After The Show, Conversations from the Edge With Carrie Fisher and The Janice Dickinson Project. She also served as international unit publicist for all Oxygen made-for-television movies including Romancing the Bride, Confessions of a Sociopathic Social Climber and Nadine in Date Land.
She began her career in communications at BWR Public Relations, where she handled publicity efforts for an array of film and television actors as well as corporate clients such as the Nantucket Film Festival, NIKE Entertainment and Source Enterprises. Educated at Boston University, with a degree in Mass Communications and Public Relations, Ms. Arias is a member of WICT, EPPS, NAMIC and PRSA, and currently serves as a citizen teacher for Citizen Schools, a non-profit NYC inner-city school initiative.