Bob D’Amico/ABC

ABC formally announced its new lineup of shows on Tuesday at an upfront presentation held at New York City’s Avery Fisher Hall, and Paul Lee, the ABC Entertainment Group president, called series like the network’s new Steven Spielberg-produced drama, “Lucky 7,” soaps! And he revealed much more about the new shows in a special press conference in which Soap Opera Network took part.

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Steven Bergman/Photography

ABC has consistently brought soap-worthy programming to primetime (“Desperate Housewives” and “Revenge,” to name but two), and the schedule for this fall is no different: Intermixing with popular mainstay shows like “The Middle,” “Modern Family,” and “Grey’s Anatomy,” come thirteen brand new shows, a few of which may spur “General Hospital” and other daytime soaps to come to mind! And Wendy Moniz (ex-Mayor Finn, “One Life to Live,” ex-Dinah Marler, “Guiding Light”) strengthens the soap/primetime connection with a role in the new drama, “Betrayal.” Read on to get the exciting details!

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Photo Credit: Danny Feld/ABC

via Press Release

PEOPLE.COM LAUNCHES FIRST-EVER SEXIEST MAN AND WOMAN ON TV POLL

Winners to Be Announced Live on ABC’s “Emmys® Red Carpet Live,” Sunday, September 23

People.com is launching its first-ever Sexiest Man and Woman on TV poll. Users will have the opportunity to vote for their favorite of five male and five female finalists chosen by PEOPLE’s editorial staff. Voting begins today on http://www.people.com, http://www.emmys.com and http://www.abc.com, and will continue until 7:30 p.m., ET / 4:30 p.m., PT on Sunday, September 23, the evening of “The 64^th Primetime Emmy® Awards.”

The five male TV star finalists are LL Cool J (“NCIS: Los Angeles”), Jon Hamm (“Mad Men”), Joe Manganiello (“True Blood”), Dylan McDermott (“American Horror Story”) and Aaron Paul (“Breaking Bad”). The five female TV star finalists are Zooey Deschanel (“New Girl”), Christina Hendricks (“Mad Men”), Heidi Klum (“Project Runway”), Sofía Vergara (“Modern Family”) and Kerry Washington (“Scandal”).

The winners of the poll will be announced live on ABC’s “Emmys Red Carpet Live,” hosted by “Good Morning America’s” Josh Elliott & Lara Spencer, Chris Harrison (“The Bachelor” / ”The Bachelorette”) and Clinton Kelly (“The Chew,” “What Not to Wear”), which begins the festivities of TV’s biggest night, coast to coast, SUNDAY, SEPTEMBER 23 from 7:00-8:00 p.m., ET / 4:00-5:00 p.m., PT, immediately followed by the awards ceremonies, live from 8:00-11:00 p.m., ET / 5:00-8:00 p.m., PT. Jimmy Kimmel, star and executive producer of the late-night ABC talk show, “Jimmy Kimmel Live,” hosts “The 64^th Primetime Emmy Awards.”

Apple, Inc.

On Wednesday, March 28, the Disney/ABC Television Group and Nielsen Media Research announced they would begin measuring behavior in consumers using proprietary metering technology.

The two companies stated the measure would be a “new and significant initiative that will substantially improve understanding of how people use iPads for video consumption and other activities.” According to data released by Apple, Inc., makers of the popular iPad product, there have been more than 55 million iPads sold to date and another 3 million sold since March 16, 2012 (launch date of “the new iPad” aka: iPad 3).

The study was commissioned by the Disney/ABC Television Group’s ABC Research department, in which they asked Nielsen to create a proprietary, opt-in metered iPad panel that would “aggregate and measure video consumption, app usage and other activity over the course of a year.” Nielsen will seek approximately 200 individuals/households to download their new metering application on their iPad in order for the companies to measure the reach, duration, frequency and page views of their overall iPad apps and web browsing.

“We have been actively studying consumer tablet usage through our own data for two years, and believe Nielsen’s proprietary technology has the potential to deliver unprecedented additional details about consumer viewing patterns,” said Peter Seymour, Executive Vice President of Strategy and Research for Disney Media Networks. “This study will help us — and ultimately the entire industry — to better understand our consumers, the complete tablet environment and the role our content plays on this fast growing and popular device.”

“With our unique metering capabilities, this work with ABC represents a significant step forward in understanding how consumers are using and bringing the iPad into their day-to-day [lives],” said Cheryl Idell, Executive Vice President, Nielsen Media Research. “The insight gleaned from this study, using these metering capabilities, is an example of how we meet our commitment to deliver cross platform understanding to the industry and provide broader understanding of consumers.”

Preliminary results of the study was provided by Charles Kennedy, ABC’s Senior Vice President, Research, at the Advertising Research Foundations re:Think conference held at the New York Marriott Marquis in New York City.

According to sources, as indicated by Seymour above, ABC has been actively following the usage of its viewers who watch their ABC programming on their iPad’s via the popular ABC Player application. Soap Opera Network has also learned that viewing of ABC programs on the iPad, and in particular  on ABC.com, will play more of a role in the networks decision making when it comes to the renewal chances of its programming. For instance, “Happy Endings,” a popular comedy series airing after “Modern Family” on Wednesday nights, recently ended its second season with low viewership levels in total audience and key sales demographics. Although not confirmed by ABC at this time, TVLine.com reported that “Endings” is likely to be renewed for a third season. This would solely be based on its performance in online viewership as the series plays relatively strong on Hulu.com, ABC.com and the ABC Player on the iPad.

Thomas Montalto/MontaltoPhotos.com

(SoapOperaNetwork.com) – On Thursday, July 28, while visiting the “Days of our Lives” set, my crew and I had walked in noticing a tray of cupcakes sitting at the security desk. Turns out it was brought in by Molly Burnett, who was celebrating her third year portraying the role of Melanie Layton on the daytime soap. After completing some scenes that are set to air in October, Burnett and Casey Deidrick (Chad DiMera) headed outside to Salem Place, one of the sets no longer used by the soap, and spent more than 11 minutes talking with us about their characters, what they do in their personal life outside of work, and some of their favorite TV shows and movies . Also, for those fans clamoring for some Chill (Chad/Will), Deidrick shared he’s not opposed to a possible pairing.

For the full interview, view the clip below.