How WATCH ABC Changes Will Affect Viewing of 'GH,' 'The View' and 'The Chew'; Shows Also on Hulu Plus

How WATCH ABC Changes Will Affect Viewing of ‘GH,’ ‘The View’ and ‘The Chew’; Shows Also on Hulu Plus

 
Topic:
Mario Batali
Jeff Neira/ABC

Jeff Neira/ABC

Ida Mae Astute/ABC

Ida Mae Astute/ABC

 OBSERVATION 

On Monday, September 26, 2011, ABC premiered a new daytime talk show that brought food back to the table and into our everyday lives. Now in its third season, “The Chew” is currently enjoying one of its highest rated on record in both total viewers and key women sales demos. As the talk show celebrated its 500th episode yesterday, fans of the ABC version of “All My Children” continued to mourn the loss of their favorite daytime soap opera, which made Susan Lucci, and her character Erica Kane, a household name.

Hosted by celebrity chefs Mario Batali, Michael Symon, and Carla Hall, entertaining expert Clinton Kelly and health and wellness enthusiast Daphne Oz, “The Chew’s” celebratory episode featured a food-filled party that included an assortment of games, on-air memories and a cake to help honor the talkers achievement. Meanwhile, “All My Children” fans are trying to find ways to heal from the recent blow by Prospect Park to not move forward with a new season of its version of “All My Children,” which consistently topped the iTunes and Hulu charts during its 40+ episode run. The production company is suing ABC over claims the network was looking to create a “mega soap” with “Chew” lead-out “General Hospital.” Prospect Park co-founder Jeff Kwatinetz recently decided to take his own company to court over contract matters directly related to “AMC” and sister soap “One Life to Live.”



ABC

ABC

On Wednesday, October 23, “General Hospital’s” Jason Thompson (Patrick Drake) will be giving ABC’s “The View” a male perspective on the day’s hot topics as the daytime star is scheduled to co-host the chatfest alongside Sherri Shepherd, Jenny McCarthy and Whoopi Goldberg. The Canadian born actor will also be chatting it up with the stars of ABC’s “The Middle” as the cast celebrates the show’s 100th episode airing that night.

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Paul Skipper/JPI Studios

Paul Skipper/JPI Studios

“General Hospital’s” Tracy Quartermaine (Jane Elliot) and A.J. Quartermaine (Sean Kanan) will make the ol’ battle of the sexes debate seem rather blaze when they whip out their spoons and have an epic battle of… brace yourselves… condiments! Yep, that’s right: The onscreen aunt and nephew are taking their rivalry to the next level, starting when Tracy learns that A.J. has been booked on “The Chew” to showcase his Pickle-Lila recipe. When the fiery female hears the news, she hits up her new business partner, Nikolas Cassadine (Tyler Christopher) to help her crash the show!

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via Press Release

SEASON PREMIERE

VIEWERS CRAVE SECONDS

ON MONDAY, SEPTEMBER 10, “THE CHEW” RETURNS WITH BIG GUESTS, THEIR FIRST
BOOK AND EVEN BIGGER APPETITES, AS SEASON TWO KICKS OFF ON ABC

Katie Couric is the Featured Guest

The Chew: FOOD. LIFE. FUN to Be Released Tuesday, September 25 by Hyperion

ABC’s “The Chew” returns for its second season MONDAY, SEPTEMBER 10 (1:00-2:00 p.m. ET), bringing with it a smorgasbord of exciting guests, culinary creations and tips and tricks to make life healthier, easier and, frankly, a whole lot more fabulous. Season Two will also continue to showcase the hosts’ signature series, including “Five in Five,” “Mario’s Simple Italian,” “The Power of Oz,” as well as “Clinton’s Craft Corner” and “C&C Food Factory.”

Katie Couric is the featured guest, stopping by to preview the first day of her new syndicated talk show, “Katie,” with hosts Mario Batali, Michael Symon, Carla Hall, Clinton Kelly and Daphne Oz.

On TUESDAY, SEPTEMBER 25, Hyperion will publish The Chew: FOOD. LIFE. FUN, a companion book that gives viewers more to “chew on,” featuring seasonal recipes and commentary from the co-hosts.

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via Press Release

Crag Sjodin/ABC

“THE CHEW” TAKES A BITE OUT OF ABC’S NEW FALL SEASON WITH A ONE-HOUR PRIMETIME SPECIAL, SUNDAY, SEPTEMBER 2
Vanessa Williams, Terry O’Quinn, Reba, Hayden Panettiere, Jami Gertz and Andre Braugher Among the Stars Featured

Mario Batali, Michael Symon, Carla Hall, Clinton Kelly and Daphne Oz travel coast to coast — from California and New York to Hawaii and Nashville — to bring viewers a sneak peek at the ABC Fall Primetime lineup. Interviewing some of the network’s hottest new stars, the special has something for everyone. From diva-filled musical drama and deep and dark desires to quirky and “out of this world” comedies and thrillers, “The Chew Presents ABC’s Primetime Fall Preview Special” airs Sunday, September 2 (7:00-8:00 p.m., ET) on ABC.

Highlights of the special include:

  • “666 Park Avenue” stars Vanessa Williams (“Desperate Housewives”) and Terry O’Quinn (“Lost”) enjoy cocktails and canapés with Clinton Kelly from a chic Manhattan hotel room to talk about their sexy, seductive new primetime address. “666 Park Avenue” premieres Sunday, September 30 at 10:00 p.m., ET.
  • Carla Hall travels home as she visits “Nashville” star Hayden Panettiere (“Heroes”) on the legendary stage of The Grand Ole Opry and visits with her co-stars, Clare Bowen and Sam Palladio, at the iconic Bluebird Cafe. The series premieres Wednesday, October 10 at 10:00 p.m., ET.
  • Aloha from Oahu, Hawaii, the breathtaking location for ABC’s new action adventure series, “Last Resort,” premiering Thursday, September 27 at 8:00 p.m., ET. Series star Andre Braugher (“Men of a Certain Age”; “Homicide: Life on the Street”) sits oceanside with Daphne Oz for comfort food, conversation and a hometown surprise, all amidst the palm trees and island breeze.
  • Carla Hall catches up with the stars of the new family comedy series “The Neighbors” at Johnnie’s Coffee Shop in Los Angeles, where Jami Gertz (“Entourage “and 80s classics “Square Pegs” and “Sixteen Candles”) and other stars share a preview of their quirky new sitcom that’s sure to bring the family together for a night of laughs. “The Neighbors” premieres Wednesday, September 26 at 9:30 p.m., ET, and moves to its regular time slot of 8:30 p.m., beginning Wednesday, October 3.
  • It’s a food truck fiesta as Daphne Oz meets country music superstar Reba (“Reba”) to talk about her new sitcom, “Malibu Country,” which premieres Friday, November 2 at 8:30 p.m., ET.

Gordon Elliott is the executive producer of “The Chew Presents ABC’s Primetime Fall Primetime Special.”

About “The Chew”:
Celebrating and exploring life through food, “The Chew” is an innovative and groundbreaking daytime series co-hosted by a dynamic group of engaging, fun, relatable experts in food, lifestyle, and entertaining. Produced by Gordon Elliott’s Chew Productions for the ABC Television Network, “The Chew” serves up everything food — from cooking and home entertaining to food trends, restaurants, holidays and more — all aimed at making life better, fuller and more fun. Featuring celebrity chefs Mario Batali, Michael Symon, and Carla Hall, entertaining expert Clinton Kelly and health and wellness enthusiast Daphne Oz, “The Chew” is a leap forward into a delicious new kind of lifestyle series.



Lorenzo Bevilaqua/ABC

(SoapOperaNetwork.com) — A few weeks ago an insider informed us that a 1.7 is the lowest acceptable point a daytime program can reach in households before television networks begin to worry about the future of the program on their daytime schedules (ten years ago it was a 2.7). After four days on the air, “The Chew” has hit that benchmark.

According to Marc Berman of TV Media Insights, “The Chew” had a 1.7/6 household rating/share point for its Thursday, September 29 telecast – the show’s fourth episode on the air. “The Chew” is down 14% in households and one share point from what “All My Children” had pulled during the same point last year (September 2010) and is down a whopping 36 percent and three share points from its local ABC affiliate lead-in averages (predominantly “Who Wants to be a Millionaire”), which averaged together was a 2.8/9 2.6/8.

“Chew’s” Four Day Performance is as follows:

Monday 9/26 – Lead-in: 2.9/ 9, The Chew: 2.1/ 7
Tuesday 9/27 – Lead-in: 2.8/ 9, The Chew: 1.8/ 6
Wednesday 9/28 – Lead-in: 2.7/ 9, The Chew: 1.8/ 6
Thursday 9/29 – Lead-in: 2.6/ 8, The Chew: 1.7/ 6

What’s interesting to note is that “Chew’s” rapid fall is a direct result of the lead-in programming from the ABC affiliated stations across the country more so than the program itself, at least based on numbers alone. Could it be that viewers that tuned into the ABC lineup before the start of “All My Children” were also viewers of ABC’s local programming, but with “AMC” no longer on the air the viewers are just not tuning in? We won’t know the answer to that question based on just one week of ratings data, but if we see this trend continuing during the all important November sweeps period, ABC may have some big problems on their hands.



Ida Mae Astute/ABC

(SoapOperaNetwork.com) — Each week Entertainment Weekly puts together “The Bullseye,” a gathering of images in which “pop culture news that was right on target” for the week comes together leading to the “events that missed the mark.” For its October 7, 2011 issue, the magazine placed a “Bullseye” on “The Chew’s” Mario Batali.

The caption read “You are no Susan Lucci.”

In addition to the “Chew” piece, the star of primetime soap “Pan Am,” Christina Ricci, received the largest notice from the magazine with the caption “No full-body scans, free food: Finally, flying is fun again.”

“The Bullseye” appears on the last page of every issue of Weekly.

“The Chew” has experienced a ratings downward trend since debuting on Monday, September 26. “All My Children” aired its series finale on Friday, September 23 with some of its highest ratings in more than four years.



Lorenzo Bevilaqua/ABC

(SoapOperaNetwork.com) — Although ABC did not expect “The Chew” to outperform “All My Children” every day nor did they expect it to beat it in the long-run, after all the ultimate goal is to save money by producing a cheaper show, the network should still be a little worried about “Chew’s” performance after three days of ratings data have been released.

According to Nielsen Media Research via TV Media Insights, after three days on the air “The Chew” is averaging a 1.9/6 household rating/share point (the site noted 2.0/6, but it is actually 1.9/6). During the same period a year ago, “All My Children” had a 2.1/7 household rating/share point.

Although not much can be said about a lead-in, especially when broadcast network programming doesn’t typically live or die by the local programming airing on their affiliated stations prior to the start of a broadcast lineup, Marc Berman, TV Media Insight‘s Editor in Chief, noted the following about “The Chew’s” first three days:

Monday 9/26 – Lead-in: 3.0/10, The Chew: 2.1/ 7
Tuesday 9/27 – Lead-in: 2.9/10, The Chew: 1.9/ 6
Wednesday 9/28 – Lead-in: 2.8/ 9, The Chew: 1.8/ 6



Disney/ABC Television Group

(SoapOperaNetwork.com) — One day on the air and “The Chew” is already beating “All My Children’s” most recent performance in Total Viewers and the key sales demographic of Women 18-49. The new food and lifestyle talk show also beat the soaps season to date performance for the 2010-2011 television season that concluded on Friday, September 16.

Per ABC via TVbytheNumbers.com, “The Chew” averaged 2.5 million viewers and 590,000 Women 18-49 viewers compared to “All My Children’s” average of 2.491 (averaged to 2.5 million for technicality purposes) and 532,000 Women 18-49 viewers during the week of September 12-16, 2011. It should be noted however that “AMC’s’ Monday, September 12 episode actually beat “Chew” in total viewers (2,640,000 vs 2,500,000). Ratings data for “All My Children’s” final week on television (September 19-23, 2011) won’t be released until as early as Thursday, but the 41-year old soap is expected to top “Chew’s” current performance in both viewers and demos.

For the 2010-2011 television season, “The Chew” beat “All My Children’s” average in Total Viewers (2.5 million vs. 2.4 million) and Women 18-49 (590,000/0.9 rating vs. 541,000/0.8 rating).

Also per ABC, “The Chew’s” premiere episode also exceeded the performance of the series debut of the networks flagship daytime program “The View,” which debuted in August 1997 with 1.9 million viewers, and CBS’ “The Talk,” which launched with 2.2 million viewers in October 2010. The network noted “Chew” also beat “Talk’s” premiere episode in Women 18-34 (167,000 vs. 158,000), Women 18-49 (590,000 vs. 568,000) and Women 25-54 (732,000 vs. 672,000), despite neither show airing against one another in the major markets.

“The Chew” is co-hosted by Mario Batali, Michael Symon and Carla Hall,  Clinton Kelly and Daphne Oz.









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