Before we post the daytime soap opera ratings for the week of March 26-30, 2012, our friend Marc Berman at TV Media Insights has posted the latest ratings for daytime talk shows and things are still looking very bad for ABC’s “The Revolution” while “The Chew” has sustained a similar total audience in comparison to former time-period occupant “All My Children.” “The View” was in repeats, while “The Talk” on CBS was up year-to-year in total viewers and Women 25-54, flat in Women 18-49 and down in Women 18-34.
“General Hospital” and “The Revolution” are both fighting for a spot on the fall 2012-2013 schedule on ABC Daytime, although neither appear to be making a solid case for themselves.
As in previous weeks, ratings for soaps are unavailable at press time but the numbers are out for talk shows including “The Chew,” “The Talk” and “The View.”
Ratings for the week of October 3-7, 2011 have not come out for soap operas as of this writing, but ratings for “The Chew” are! The talk show that replaced “All My Children” in the ABC Daytime lineup is now down to an average of just 1.78 million viewers tuning in for cooking advice according to Marc Berman of TV Media Insights.
Marc Berman of TV Media Insights has been doing an excellent job in reporting the overnight ratings data for ABC’s new daytime talk show “The Chew,” which replaced soap opera “All My Children” in the 1:00 PM ET/12:00 PM PT timeslot on Monday, September 26. Since the talker debuted it has lost ground compared to “AMC’s” performance at the same point last year in television households. Now more than a week since its debut, Berman has revealed that the show is also losing ground in the all important Women 18-49 sales demographic compared to how “All My Children” had performed as well.
A few weeks ago an insider informed us that a 1.7 is the lowest acceptable point a daytime program can reach in households before television networks begin to worry about the future of the program on their daytime schedules (ten years ago it was a 2.7). After four days on the air, “The Chew” has hit that benchmark.