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Let’s Make a Deal

CBS Daytime has featured a slew of crossover stories as of late, and there’s yet one more on the way: “Let’s Make a Deal’s’” model, Danielle Demski is headed to “The Young and the Restless!”

“The Price Is Right” has crossed over with “The Bold and the Beautiful” and “The Young and the Restless,” and “B&B” and “Y&R” just recently did a crossover storyline based around a major fashion show. But just because it's recently been done doesn't mean viewers should expect the CBS Daytime shows to stop intertwining anytime soon, as there’s one more crossover already added to the docket: “Let’s Make a Deal’s” Jonathan Mangum is heading to “The Bold and the Beautiful!”

During first quarter 2014, CBS' full daytime lineup was up 13% compared to first quarter 2013, per Nielsen Media Research data. Additionally, "The Talk" and "Let's Make a Deal" delivered their largest-ever first quarter in total viewers and key women. Meanwhile, "The Young and the Restless" and "The Bold and the Beautiful" delivered their largest audiences since first quarter 2008, with "Y&R" averaging 5.51 million viewers, up 11% from last year, and "B&B" averaging 4.02 million viewers, up 10% from last year. "The Price is Right" was also attracted its best numbers since 2004 and 2005, respectively.

Last week’s ratings for soaps may have been a little low (as Soap Opera Network reported here), but as for February Sweeps? “The Bold and the Beautiful” and “The Young and the Restless” kicked some major you-know-what!

Huge congratulations are in order for CBS Daytime, as the network’s entire lineup managed to attract its largest weekly audience in more than eight years!

The recent behind-the-scenes drama over at “The Young and the Restless” has created quite a storm, but a little bit of sunshine broke through the clouds today when CBS announced it has renewed the 40-year-old soap opera through 2017. Fans of the show have taken to Twitter to congratulate the cast and crew, and they’re not alone in the celebration: The actors are also thrilled that the sudser they call home received the official extension.

During the CBS portion of the Television Critics Association Winter Press Tour this morning, Nina Tassler, President, CBS Entertainment, announced the early renewals of the network's full daytime lineup consisting of soap operas "The Bold and the Beautiful" and "The Young and the Restless," game shows "Let's Make a Deal" and "The Price is Right," and talk show "The Talk." The renewal for next season (2014-2015) follows a season full of growth for the network in viewers and the all important key women sales demos for all of its daytime programs. "Y&R" was renewed through the 2016-2017 season, the network said.

With its lineup consisting of soaps "The Young and the Restless" and "The Bold and the Beautiful," game shows "The Price is Right" and "Let's Make a Deal," and talker "The Talk," CBS Daytime posted double-digit growth during the fourth quarter in viewers compared to the year-ago period, while each series was up or even in Women 25-54 and Women 18-49. In fact, "Y&R" was first in both key women demos.

With its combination of soaps, game shows and a talk show, the CBS Daytime lineup consisting of "The Young and the Restless," "The Bold and the Beautiful," "Let's Make a Deal," "The Price is Right" and "The Talk" posted growth during the November 2013 sweeps period, according to Nielsen Live Plus Sam Day ratings data.

Daytime’s number one rated show, “The Young and the Restless,” can’t be stopped! Not only has the sudser maintained the top spot in soap opera ratings for a consecutive 1,294 weeks, the latest Nielsen ratings reveal that the show notched nearly five million viewers for the week ending Sunday, October 27 — its largest audience in nearly two years! Click beyond the jump for the breakdown!
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