How WATCH ABC Changes Will Affect Viewing of 'GH,' 'The View' and 'The Chew'; Shows Also on Hulu Plus

How WATCH ABC Changes Will Affect Viewing of ‘GH,’ ‘The View’ and ‘The Chew’; Shows Also on Hulu Plus

 
Topic:
Kevin Brockman

(SoapOperaNetwork.com) — As part of the growing changes at ABC Daytime, the Disney/ABC Television Group has announced Mirian Arias as its new Vice President, Daytime Communications. Arias replaces Jori Petersen, who headed up the division for a number of years in the role of Vice President, Publicity, ABC Daytime and SOAPnet. Although Petersen has left ABC Daytime and SOAPnet, she remains part of the Disney/ABC Television Group as the acting head of the ABC Family Communications team.

RESPECTED COMMUNICATIONS EXECUTIVE MIRIAN ARIAS NAMED

VICE PRESIDENT, DAYTIME COMMUNICATIONS, DISNEY/ABC TELEVISION GROUP

Wednesday, October 26, 2011, Burbank, CA . . . Respected Communications executive Mirian Arias has been named as the new vice president, Daytime Communications, Disney/ABC Television Group (DATG), it was announced today by Kevin Brockman, executive vice president, Global Communications, DAT G, to whom she will report.

Virginia Sherwood/NBCUniversal

Working closely with Brian Frons, president, Daytime, DATG, Ms. Arias will be responsible for all communication efforts for DATG Daytime, SOAPnet and ABC Media Productions, including corporate, consumer, marketing and affiliate-related publicity.  She will also oversee all talent relation efforts for the division.

In making the announcement, Mr. Brockman said “Mirian’s extensive background in consumer communications combined with her more recent experience heading up digital communications for Syfy and iVillage make her the perfect candidate for this role.  As important, Mirian is also regarded as a consummate strategist and an honorable and inclusive leader, all traits that will serve us well as we evolve our Daytime programming and corresponding communications initiatives.”

Mr. Frons added, “Mirian is a strategic public relations executive with the proven ability to innovate, build partnerships and lead a team.   She has extensive experience liaising across business units to make the most of synergy opportunities, and I’m glad to have her leading our communications efforts.”

“I am thrilled to join such an amazing team of creative and strategic communication leaders,” said Ms. Arias.  “ABC has a long-standing history of creating many of the most celebrated, acclaimed and award-winning programs in daytime, and I look forward to being a part of the next evolution of the brand.”

Ms. Arias joins DATG from NBCUniversal, where she worked since 2009.  Most recently, she served as vice president, Communications, iVillage, overseeing both external and internal communications for the essential digital women’s brand.  During her tenure, she more than doubled iVillage’s press penetration across broadcast, print, radio, digital and social media outreach.  She began her career at NBCU as director, Communications, Syfy, where she was responsible for publicity efforts for the networks highest rated original series, Warehouse 13, along with other successful programming like Stargate Universe and Scare Tactics.  In this role she also spearheaded publicity efforts for Syfy Digital, including tier digital sites Sci Fi Wire, Dvice and Fidget.

Prior to her stint at NBCU, Ms. Arias served as director of communications at Nickelodeon Networks where she was responsible for daily publicity on many of their hit programs including iCarly, True Jackson, VP, The Naked Brothers Band and Degrassi: The Next Generation.  She also spent five years at Oxygen Media, where she was responsible for the communication campaigns for shows including Oprah After The Show, Conversations from the Edge With Carrie Fisher and The Janice Dickinson Project.  She also served as international unit publicist for all Oxygen made-for-television movies including Romancing the Bride, Confessions of a Sociopathic Social Climber and Nadine in Date Land.

She began her career in communications at BWR Public Relations, where she handled publicity efforts for an array of film and television actors as well as corporate clients such as the Nantucket Film Festival, NIKE Entertainment and Source Enterprises.  Educated at Boston University, with a degree in Mass Communications and Public Relations, Ms. Arias is a member of WICT, EPPS, NAMIC and PRSA, and currently serves as a citizen teacher for Citizen Schools, a non-profit NYC inner-city school initiative.



Disney/ABC Television Group

(SoapOperaNetwork.com) — As reported back in June, the Disney/ABC Television Group has hired Katie Couric to host a new daily syndicated talk show that is expected to air on virtually all ABC affiliated stations, including the eight owned and operated stations that have already signed off on the deal. The show currently titled “Katie” will debut in September 2012 during the 3:00 PM ET/2:00 PM PT time slot currently occupied by ABC’s “General Hospital,” which will be forced to relocate to an as yet to be determined timeslot on the network.

According to TVNewser, Disney/ABC has begun sending marketing materials to station owners and advertisers in hopes of driving up support of the new show, which includes the first promotional poster for the talk show (seen at right).

“I think Katie is a unique brand in television,” said Jeff Zucker, “Katie” Executive Producer and former NBC Universal chief executive shortly after the announcement of the talker was announced in June. “The mere fact that you can just say Katie and know who we are talking about is evidence of that.”

Remembering the statements made to calm down “GH” fans, who are worried the 48-year-old soap will be the next canceled by ABC, the Disney/ABC publicity team stated back in the June the following:

“As you’ll note, we went out of our way to state that we continue to support the show,” Disney-ABC Television spokesman Kevin Brockman told CNN. “We have a long time between now and fall of 2012, so fans should be encouraged to continue watching and supporting.”

Brockman’s statement was echoed by Jori Petersen, Vice President, Publicity, ABC Daytime “The announcement does not mean the inevitable cancellation of ‘General Hospital,’” said Petersen. “Rather it means that in September 2012, we will program our daytime block with our three strongest shows. We’ll have options for the daytime daypart just like with do each year with prime-time. We believe in all of our shows and the ones that our viewers want will be the ones that continue. There are many options that could happen … only time will tell. We are simply giving ourselves options for the future, which is a smart way to do business. The best way to ensure a favorite show stays on the air is to watch it.”

According to TVNewser, “Social media and interactivity will play a big role in the show, which is still in the early stages of development. Disney-ABC is currently building out a few websites for the program, including www.TalkToKatie.com, which is expected to serve as a hub at which viewers and Couric can interact.”



Disney/ABC Television Group

After news broke today that ABC would be bumping “General Hospital” from its long time 3:00 PM ET/2:00 PM PT timeslot beginning in September 2012 in favor of a new Katie Couric talk show, the network was forced to calm the nerves of fans who are still reeling from the cancellations of “All My Children” and “One Life to Live.” Unfortunately, the network is just delaying the inevitable to placate fans from believing that their favorite soap could be next.

“As you’ll note, we went out of our way to state that we continue to support the show,” Disney-ABC Television spokesman Kevin Brockman told CNN. “We have a long time between now and fall of 2012, so fans should be encouraged to continue watching and supporting.”

Brockman’s statement was echoed by Jori Petersen, Vice President, Publicity, ABC Daytime/SOAPnet. “The announcement does not mean the inevitable cancellation of ‘General Hospital,’” said Petersen. “Rather it means that in September 2012, we will program our daytime block with our three strongest shows. We’ll have options for the daytime daypart just like with do each year with prime-time. We believe in all of our shows and the ones that our viewers want will be the ones that continue. There are many options that could happen … only time will tell. We are simply giving ourselves options for the future, which is a smart way to do business. The best way to ensure a favorite show stays on the air is to watch it.”

If you read the statements clearly, no where does it state that “General Hospital” is indeed safe. Petersen’s “we will program our daytime block with our three strongest shows” means that if “The Revolution” and “The Chew” are successful and “General Hospital” is canceled, they will join “The View” as the “three strongest shows” on ABC Daytime. Let’s reminds ourselves that ABC is giving back the fourth hour of its daytime schedule to affiliates beginning in September 2012 with the understanding that while Couric’s show will air in syndication (ie. not just ABC affiliated stations), it will air solely in the 3:00 PM ET/2:00 PM PT timeslot as Oprah Winfrey did in the 4:00 PM ET/3:00 PM PT over the course of her 25-years hosting “The Oprah Winfrey Show.” This will be the deal breaker the Disney/ABC Television Group will make with affiliates looking for programming to air beginning in fall 2012.

Will “General Hospital” indeed be canceled? No one is saying that either, but unless “The Chew” or “The Revolution” flat out bomb and the network loses money, odds are “GH” will end in September 2012 to make room for Katie Couric.

Side Note: While we understand that Oprah’s show did not air at 4:00 PM ET/3:00 PM PT in all parts of the country, the majority of stations airing her show were contracted to air the program during those hours.









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