It’s not often that you’ll see the big four networks – ABC, CBS, NBC, and Fox – working together, but this past Thursday, representatives from each network put the competition aside for a good cause. As part of the third annual National Hispanic Media Coalition MediaCon event, over 300 media entertainment executives and insiders met with Latino industry professionals and Latinos looking to break into the industry to discuss improving diversity efforts in media and entertainment.
Questioning why soap casts aren’t more diverse has been a long debated topic among soap fans. While some shows are better than others, and there certainly has been improvement over the years, some fans are still dissatisfied by the lack of minorities on their soaps. These fans will be interested to hear what the heads of entertainment at ABC, CBS, NBC, and Fox had to say as part of their keynote address at the event.
“If you do not reflect the face of America, you will not get the ratings,” said Paul Lee, ABC Entertainment Group President (pictured above). “Anyone who says you cannot have a Latino lead or an African-American lead is now proven wrong.” ABC points to the success of shows like “Modern Family” (which features Colombian actress Sofia Vergara and Mexican American actor Rico Rodriguez) and “Scandal” (which stars African-American lead Kerry Washington) as examples of this.
After much anticipation, NBC announced today that it has renewed “Days of our Lives” through the 2015-16 television season. The renewal ensures the soap will celebrate its 50th year on television. The series debuted on November 8, 1965.
“‘Days of our Lives’ continues to be a fan favorite for the daytime audience and we are thrilled to keep it going through its 50th season,” said Jennifer Salke, President, NBC Entertainment. “‘DAYS’ has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively due to the hard work of the producers, writers, cast and crew who have worked tirelessly to make ‘DAYS’ the ratings success it is today.
On Monday, June 17, in honor of “Days of our Lives” taking home its first Emmy Award in 35 years for Outstanding Drama Series during the 40th Annual Daytime Entertainment Emmy Awards the night before, the NBC Daytime drama series celebrated its Emmy win in style with cast and crew partaking in champagne. In addition to celebratory words from executive producer Ken Corday, NBC provided the series with a framed congratulatory document that read “Congratulations!! We are so proud. Cheers to your well-deserved honor, Bob, Jen, Bruce, Rebecca and all of your fans at NBC!!!” The document ended with the famous NBC peacock logo.
As expected, NBC has renewed “Days of our Lives” through September 2014. The news comes just days after NBC Entertainment Chairman Robert Greenblatt said, “I think ‘DAYS’ is going to stick around,” during NBC’s portion of the Television Critics Association winter press tour. “I don’t know that I’m at liberty to say that officially yet, but it’s not going anywhere,” Greenblatt added. The “DAYS” renewal was announced today by Jennifer Salke, President, NBC Entertainment.