After much anticipation, NBC announced today that it has renewed “Days of our Lives” through the 2015-16 television season. The renewal ensures the soap will celebrate its 50th year on television. The series debuted on November 8, 1965.
“‘Days of our Lives’ continues to be a fan favorite for the daytime audience and we are thrilled to keep it going through its 50th season,” said Jennifer Salke, President, NBC Entertainment. “‘DAYS’ has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively due to the hard work of the producers, writers, cast and crew who have worked tirelessly to make ‘DAYS’ the ratings success it is today.
On Monday, June 17, in honor of “Days of our Lives” taking home its first Emmy Award in 35 years for Outstanding Drama Series during the 40th Annual Daytime Entertainment Emmy Awards the night before, the NBC Daytime drama series celebrated its Emmy win in style with cast and crew partaking in champagne. In addition to celebratory words from executive producer Ken Corday, NBC provided the series with a framed congratulatory document that read “Congratulations!! We are so proud. Cheers to your well-deserved honor, Bob, Jen, Bruce, Rebecca and all of your fans at NBC!!!” The document ended with the famous NBC peacock logo.
As expected, NBC has renewed “Days of our Lives” through September 2014. The news comes just days after NBC Entertainment Chairman Robert Greenblatt said, “I think ‘DAYS’ is going to stick around,” during NBC’s portion of the Television Critics Association winter press tour. “I don’t know that I’m at liberty to say that officially yet, but it’s not going anywhere,” Greenblatt added. The “DAYS” renewal was announced today by Jennifer Salke, President, NBC Entertainment.