UPDATE 2:00 PM ET: According to a rep for Disney/ABC, as “General Hospital,” “The View” and “The Chew” weren’t already in the Hulu Plus system prior to the WATCH ABC rule changes, their launch on the service was delayed as a result. It was not fan complaints that prompted their availability as originally reported.
PREVIOUS: When Soap Opera Network first reported that ABC’s “General Hospital,” “The View” and “The Chew” would be made available on Hulu Plus after the network and its parent company decided to change the way in which audiences could catch their favorite ABC programming outside of the traditional method of viewing live, fans were outraged to learn that neither series was available on the subscription based service as originally thought. That has since changed!
Earlier today, we reported on changes affecting those viewers who use WATCH ABC to view their favorite ABC programming. In our report, we noted that in order to view the network’s shows online or On Demand, viewers would only be able access programming within one week of air if they are a current subscriber to participating TV service providers. This change goes into effect on Monday, January 6. Not in our report was how this change would directly effect ABC Daytime’s “The View,” “The Chew” and “General Hospital.”
A representative for the Disney/ABC Television Group confirms to Soap Opera Network that daytime is slightly different from ABC’s primetime shows, such as “Grey’s Anatomy,” “Revenge,” and “Scandal,” when it comes to WATCH ABC’s new restrictions. According to the rep, the window for “View,” “Chew” and “GH” will expand from 7 days to 10 days per episode in the case of “The View” (1 week of authenticated; three days free) and 14 days per episode (1 week of authenticated; 1 week free) for “The Chew” and “General Hospital.”
“Who are you, who are you, who are you? Why are you doing this to me?” says a frantic Dani to the man she thought was dead on The OnLine Network’s (TOLN) “One Life to Live,” which along with “All My Children” made its cable network debut on OWN: Oprah Winfrey Network on Monday, July 15. For millions of potential viewers out there who have yet to view either soap on the internet via Hulu, Hulu Plus or iTunes, they are now being re-introduced to both soaps from the beginning as OWN signed a deal with Prospect Park (owner of TOLN) late last month to air the first 40 episodes of the current incarnations of both “AMC” and “OLTL.” OWN is billing the airings as the “OWN Summer Soap Fling.”
As it gears up to launch “All My Children” and “One Life to Live” on Monday, April 29, Hulu has created an exclusive Twitter account just for soap operas as well as a new Tumblr account to keep fans in the loop of all things Pine Valley and Llanview. The website has also posted videos on the various ways fans can utilize Hulu for the viewing pleasure with an entire portfolio of programming from ABC, CBS, NBC, FOX, The CW, Nickelodeon, MTV and much more.
On Wednesday, March 28, the Disney/ABC Television Group and Nielsen Media Research announced they would begin measuring behavior in consumers using proprietary metering technology.
The two companies stated the measure would be a “new and significant initiative that will substantially improve understanding of how people use iPads for video consumption and other activities.” According to data released by Apple, Inc., makers of the popular iPad product, there have been more than 55 million iPads sold to date and another 3 million sold since March 16, 2012 (launch date of “the new iPad” aka: iPad 3).
The study was commissioned by the Disney/ABC Television Group’s ABC Research department, in which they asked Nielsen to create a proprietary, opt-in metered iPad panel that would “aggregate and measure video consumption, app usage and other activity over the course of a year.” Nielsen will seek approximately 200 individuals/households to download their new metering application on their iPad in order for the companies to measure the reach, duration, frequency and page views of their overall iPad apps and web browsing.
“We have been actively studying consumer tablet usage through our own data for two years, and believe Nielsen’s proprietary technology has the potential to deliver unprecedented additional details about consumer viewing patterns,” said Peter Seymour, Executive Vice President of Strategy and Research for Disney Media Networks. “This study will help us — and ultimately the entire industry — to better understand our consumers, the complete tablet environment and the role our content plays on this fast growing and popular device.”
“With our unique metering capabilities, this work with ABC represents a significant step forward in understanding how consumers are using and bringing the iPad into their day-to-day [lives],” said Cheryl Idell, Executive Vice President, Nielsen Media Research. “The insight gleaned from this study, using these metering capabilities, is an example of how we meet our commitment to deliver cross platform understanding to the industry and provide broader understanding of consumers.”
Preliminary results of the study was provided by Charles Kennedy, ABC’s Senior Vice President, Research, at the Advertising Research Foundations re:Think conference held at the New York Marriott Marquis in New York City.
According to sources, as indicated by Seymour above, ABC has been actively following the usage of its viewers who watch their ABC programming on their iPad’s via the popular ABC Player application. Soap Opera Network has also learned that viewing of ABC programs on the iPad, and in particular on ABC.com, will play more of a role in the networks decision making when it comes to the renewal chances of its programming. For instance, “Happy Endings,” a popular comedy series airing after “Modern Family” on Wednesday nights, recently ended its second season with low viewership levels in total audience and key sales demographics. Although not confirmed by ABC at this time, TVLine.com reported that “Endings” is likely to be renewed for a third season. This would solely be based on its performance in online viewership as the series plays relatively strong on Hulu.com, ABC.com and the ABC Player on the iPad.