Investigation Discovery announced today that it has greenlit a third season of its hit series, “Deadly Affairs.” Hosted by Susan Lucci (“All My Children”), the series provides audiences with titillating tales of murder and mayhem after relationships begin to falter. The program was one of ID’s top five shows in the 3rd quarter of 2013 in Women 25-54, Women 18-49 and Persons 25-54. In P2+, “Affairs” reached over 9.7 million unique viewers. The new season will premiere in summer 2014.
“We just can’t get enough of Susan Lucci — our affair with her is out in the open and we couldn’t be happier to continue for a third season,” said Henry Schleiff, Group President, Investigation Discovery, Military Channel and Destination America. “Our viewers are often tempted by the suspense of ‘will they or won’t they?’ — and with ‘Deadly Affairs,’ we already know they did — and they probably shouldn’t have!”
Next week Investigation Discovery invites you to spend your afternoons with Josh and Reva Shayne (“Guiding Light”), or at least with their portrayers Robert Newman and Kim Zimmer, as the network launches “Days of our Knives,” a programming initiative aimed at Women 25-54.
“With ID being the #4 network in daytime for Women 25-54*, we realized that soap fans already love ‘The Young and the Restless’ so let’s give it to them ID-style: the young and the reckless!” said Henry Schleiff, president and general manager, Investigation Discovery upon announcing the new daytime lineup earlier this month.
According to the ID network, each week “Knives” will follow a specific theme that introduces soap stars from past and present into the homes of viewers as they introduce the true-to-life programming based on their scandalous soap opera personalities.
The daytime block debuts on Monday, August 20, when Newman and Zimmer host “Tainted Love” week.
“Days of our Knives” will air Weekdays from 1:00 PM – 4:00 PM ET/PT on Investigation Discovery.
*Source: The Nielsen Company, NHI Calendar, 12/26/11-7/22/12, Daytime M-F 9a-4p, L+SD data, W25-54 delivery, Time Period Based Dayparts, Ad-supported cable. Excluding kids programming.