It seems like just yesterday that the world was ready to nail the lid on the coffin of daytime soap operas. Ratings were low across the board, and a slew of sudsers — “Guiding Light,” “As the World Turns,” “All My Children” and “One Life to Live” — were cancelled, leaving only “Days of our Lives,” “General Hospital,” “The Bold and the Beautiful” and “The Young and the Restless” on the air. But to the surprise of critics and many soap fans, 2013 saw a drastic turnaround: All four remaining soap operas saw a significant increase in ratings, and “The Young and the Restless” once again made a list of the top 10 most-searched television programs of the year, among popular series like “Breaking Bad” and “The Walking Dead.” So why the complete 180 in daytime soap popularity?
Soap Opera Network recently attended an event at The National Academy of Television Arts and Sciences, where soap opera insiders like John McCook (Eric Forrester, “B&B”), Anthony Geary (Luke Spencer, “GH”), Marnie Saaita (casting director for “DAYS”) and Michael Maloney (author of “The Young and Restless Life of William J. Bell: Creator of The Young and the Restless and The Bold and the Beautiful”) discussed the recent resurgence and more. Read on to find out what these soap opera experts had to say about the genre’s past, present and future!