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CBS Broadcasting Inc.

Broadcast vs. Syndicated: The Winners and Losers of Daytime TV

Sunday, November 18, 2012 @ 9:54 PM

For more than 10 years fans of daytime soap operas have been coming to Soap Opera Network to find out how their favorite soap was faring in the weekly ratings report. From time to time we would also provide analysis of how they stacked up when compared to their broadcast counterparts in show and game show genres, but we’ve never looked at how the broadcast soaps (and to a lesser extent the broadcast talk and game shows) compared to syndicated television. Not that it wasn’t easy to provide a comparison, it was just never something we found necessary. In recent months, with the introduction of several syndicated talk shows including “” and “,” which together took over the 3:00 PM slot from “” in much of the country this past September after “GH” moved to 2:00 PM, and the second season without “,” things have changed. Recently, Broadcasting & Cable came out with a report that showed how syndicated programs might be a solid alternative to our soaps in the key demographics when it comes to Madison Avenue buying advertising time. While we wouldn’t want advertisers to give up on our favorite shows, B&C does provide a solid rationalization and even highlights the value of soap operas when it comes to the all important key women demos (Women 18-49, Women 25-54, etc).

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Former ‘Seinfeld’ Star Joins the Cast of ‘All My Children’

Wednesday, August 3, 2011 @ 7:30 PM

(SoapOperaNetwork.com) — Beginning on Monday, September 12 look for  to debut in the role of film producer Kit Sterling on “.” Mr. Sterling will approach Pine Valley’s leading lady Erica Kane () in an effort to convince her to turn her new book, “,” into a big-screen production. O’Hurley is best known for the recurring role of Elaine’s (Julia Louis-Dreyfus) boss John Peterman on the former NBC mega-hit series “” and his stint on the first season of ABC’s hit reality series “.” He also hosted the popular syndicated game show “Family Fued.”

O’Hurley is very familiar to the world of daytime television. He was married to “AMC” star Eva LaRue, who is among the many returning actors to “AMC” this summer, from 1992 to 1994. The actor appeared on ABC’s “” and “General Hospital,” CBS’s “As the World Turns” and “” and NBC’s “.” The dancing champion has also guest-starred on numerous series and with a distinctive tone has found success doing voice-over work, as well.

Look for O’Hurley to appear in several episodes of the 41-year-old daytime drama this September. “AMC” last airs on ABC on Friday, September 23. Production company has licensed ”AMC” and “One Life to Live” from ABC. Following their extinction on ABC, new episodes of both soaps are expected to be available to fans again in some form at some point in 2012.

FILED UNDER: News




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