As the daytime drama continues its climb up the endangered species list, frustrated soap fans aren’t the only ones starting to panic. A recent report by TheWrap states that advertisers are beginning to grow concerned as well, preferring soap operas to the talk and game shows that are replacing them.
While the alternatives are cheaper and easier for the networks to produce, soap operas remain more cost-effective for companies and corporations seeking to advertise on TV. “They are even more efficient than much of daytime cable programming. I would be disappointed if all of the soap operas disappeared,” comments an unidentified ad buyer.