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Days of our Lives
Ratings Report for the Week of March 19-23, 2012
Although the likelihood was expected thanks to the loss of long-time soaps "All My Children" and "One Life to Live" in 2011 and 2012, which were preceded by the departures of "Guiding Light" and "As The World Turns" in 2009 and 2010, news broke on Thursday, March 22 that after 22 years in publication Soap Opera Weekly would end its successful run as one of the premier soap opera magazines. The final decision to end the mag was just one of many blows the soap opera industry has felt in as many years. Soap Opera Network takes a by the numbers look at Weekly and how its readership levels helped lead to its ultimate demise.
On Tuesday, March 6, a presidential press conference took place and was carried live by NBC and other broadcasters. The press conference resulted in the preemption of "Days of our Lives," which pushes all episodes of the drama series back by one day.