UPDATE, THURSDAY, AUGUST 16 5:30 PM ET: A previous version of this article incorrectly included the line “Big Trouble at ‘Live! with Kelly?’” in its heading.
We apologize for the sensationalized heading, and have corrected it to include the core information. While “Live! with Kelly” did hit 20 year lows, which made that tidbit of information more noteworthy, it is one of the few daytime shows (talk or otherwise) to have been on the air as long.
Additionally, despite its lows, “Live!” was the third most watched talk show for the week. This in spite of the show losing 39 affiliated stations, representing 10% of the U.S.
In an interview with John Nogawski, president, CBS Television Distribution, Broadcasting & Cable revealed that Disney/ABC Domestic Television is spending roughly $80 million just to get its Katie Couric hosted talker, aptly named “Katie,” off the ground in the next couple of weeks.
“I think [Disney/ABC] cut a bad deal,” said Nogawski. “They did get very large license fees, but the majority of those license fees are attributed to ABC’s owned-and-operated stations. ['Katie'] is going to have to do a very large number for them to make money.” By comparison, CTD is spending roughly $30 million to launch “The Jeff Probst Show” ($24 million on production, $6 million on promotion).