via Press Release
VIEWERS CRAVE SECONDS
ON MONDAY, SEPTEMBER 10, “THE CHEW” RETURNS WITH BIG GUESTS, THEIR FIRST
BOOK AND EVEN BIGGER APPETITES, AS SEASON TWO KICKS OFF ON ABC
Katie Couric is the Featured Guest
The Chew: FOOD. LIFE. FUN to Be Released Tuesday, September 25 by Hyperion
ABC’s “The Chew” returns for its second season MONDAY, SEPTEMBER 10 (1:00-2:00 p.m. ET), bringing with it a smorgasbord of exciting guests, culinary creations and tips and tricks to make life healthier, easier and, frankly, a whole lot more fabulous. Season Two will also continue to showcase the hosts’ signature series, including “Five in Five,” “Mario’s Simple Italian,” “The Power of Oz,” as well as “Clinton’s Craft Corner” and “C&C Food Factory.”
Katie Couric is the featured guest, stopping by to preview the first day of her new syndicated talk show, “Katie,” with hosts Mario Batali, Michael Symon, Carla Hall, Clinton Kelly and Daphne Oz.
On TUESDAY, SEPTEMBER 25, Hyperion will publish The Chew: FOOD. LIFE. FUN, a companion book that gives viewers more to “chew on,” featuring seasonal recipes and commentary from the co-hosts.
(SoapOperaNetwork.com) – Marc Berman of TV Media Insights has been doing an excellent job in reporting the overnight ratings data for ABC’s new daytime talk show “The Chew,” which replaced soap opera “All My Children” in the 1:00 PM ET/12:00 PM PT timeslot on Monday, September 26. Since the talker debuted it has lost ground compared to “AMC’s” performance at the same point last year in television households. Now more than a week since its debut, Berman has revealed that the show is also losing ground in the all important Women 18-49 sales demographic compared to how “All My Children” had performed as well.
Per TV Media Insights, “The Chew” is averaging a a 0.9 rating/6 share among women 18-49 out of a 0.8/6 from the average ratings of its lead-in programming from the ABC affiliated stations (ie. syndicated fare such as “Who Wants to Be a Millionaire” or local news) after six days on the air (September 26 through October 3, 2011). “All My Children” by comparison averaged a 1.1/7 in the female demo (using October 2010 averages), which was 18% better than how “Chew” is performing so far. In the less important Women 25-54 demographic, “Chew” is averaging a 1.1/7 out of a 1.2/8 from its local lead-in averages. “AMC” averaged a 1.5/9 (again using October 2010 averages). Based on these numbers “Chew” is down 8 percent from its local ABC programming lead-in and 27 percent from how “AMC” performed one year earlier.
Final first week ratings data, including total viewers, for “The Chew” won’t be available until Thursday.