“Days of our Lives,” which recently celebrated its 12,000th episode and a surprise renewal through September 2014 from NBC, hit a 21-week high in the key sales demographic of Women 18-49. The series matched its highest rating in the measure (1.0/6) in nearly 14 months, while attracting its largest overall weekly audience in nearly two years. An average of 2.8 million viewers tuned into “DAYS” during the week of January 14-18, 2013. The series tied for third place about among all broadcast daytime series (soaps, talk, game shows) in both women 18-49 and women 18-34, where it rated a 0.6 demo point.
Ratings Report for the Week of January 7-11, 2013
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Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,639,000 (+118,000/-148,000)
2. B&B 3,559,000 (+131,000/+225,0[00)
3. GH 2,856,000 (+96,000/+299,000)
4. DAYS 2,565,000 (+115,000/+141,000)
Households
1. Y&R 3.4/11 (same/-.2)
2. B&B 2.6/8 (+.1/+.1)
3. GH 2.1/7 (same/+.2)
4. DAYS 1.9/6 (+.1/+.1)
Ratings Report for the Week of December 28, 2012 – January 4, 2013
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Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,521,000 (-330,000/-398,000)
2. B&B 3,428,000 (-122,000/-24,000)
3. GH 2,760,000 (-257,000/+466,000)
4. DAYS 2,450,000 (-97,000/-58,000)
Households
1. Y&R 3.4/10 (same/-.2)
2. B&B 2.5/7 (same/same)
3. GH 2.1/6 (same/+.4)
4. DAYS 1.8/5 (-.1/-.1)
Ratings Report for the Week of December 24-28, 2012
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Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,851,000 (+510,000/-234,000) *
2. B&B 3,550,000 (+346,000/+134,000)
3. GH 3,017,000 (+217,000/+590,000) <——- 2 year high **
4. DAYS 2,547,000 (+252,000/-164,000)
* New high for JFP/JG regime
** New high for FV/RC regime
** Highest since December 27-31,2010
Households
1. Y&R 3.4/9 (+.2/-.2)
2. B&B 2.5/7 (+.1/+.1)
3. GH 2.1/6 (+.1/+.4)
4. DAYS 1.9/5 (+.1/-.1)
Ratings Report for the Week of December 17-21, 2012
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Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,341,000 (-31,000/-586,000)
2. B&B 3,204,000 (-54,000/-148,000)
3. GH 2,800,000 (+143,000/+472,000)
4. DAYS 2,295,000 (-74,000/-86,000)
Households
1. Y&R 3.2/10 (-.1/-.3)
2. B&B 2.4/7 (same/same)
3. GH 2.0/6 (same/+.3)
4. DAYS 1.8/5 (same/same)
Ratings Report for the Week of December 10-14, 2012
NOTE: Please do not copy and paste the entire ratings. Thank you.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,372,000 (+193,000/-93,000)
2. B&B 3,258,000 (+196,000/+238,000)
3. GH 2,657,000 (+119,000/+262,000)
4. DAYS 2,369,000 (+90,000/+136,000)
Households
1. Y&R 3.3/11 (+.1/same)
2. B&B 2.4/8 (+.1/+.1)
3. GH 2.0/6 (+.1/+.2)
4. DAYS 1.8/6 (+.1/+.1)
Ratings Report for the Week of December 3-7, 2012
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Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,179,000 (-197,000/-425,000)
2. B&B 3,062,000 (-218,000/-53,000)
3. GH 2,538,000 (-213,000/+277,000)
4. DAYS 2,279,000 (-58,000/-129,000)
Households
1. Y&R 3.2/11 (-.1/-.2)
2. B&B 2.3/8 (-.2/same)
3. GH 1.9/6 (-.1/+.2)
4. DAYS 1.7/6 (-.1/-.1)
Ratings Report for the Week of November 26-30, 2012
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Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,376,000 (-2,000/-47,000)
2. B&B 3,280,000 (+74,000/+197,000)
3. GH 2,751,000 (-8,000/+447,000)
4. DAYS 2,337,000 (-10,000/-122,000)
Households
1. Y&R 3.3/11 (+.1/same)
2. B&B 2.5/8 (+.1/+.1)
3. GH 2.0/6 (same/+.2)
4. DAYS 1.8/6 (same/-.1)
Ratings for the Week of November 19-23, 2012
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Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,378,000 (+35,000/-154,000)
2. B&B 3,206,000 (-118,000/+18,000)
3. GH 2,759,000 (-48,000/+302,000)
4. DAYS 2,347,000 (-72,000/-190,000)
Households
1. Y&R 3.2/10 (-.1/-.2)
2. B&B 2.4/7 (-.1/same)
3. GH 2.0/6 (-.1/+.1)
4. DAYS 1.8/6 (-.1/-.1)
Ratings Report for the Week of November 12-16, 2012
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NOTE: On Wednesday, November 14, there was a national pre-emption from 1:30pm-2:30pm EST.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,343,000 (-31,000/-227,000)
2. B&B 3,324,000 (+139,000/+272,000)
3. GH 2,807,000 (-17,000/+433,000)
4. DAYS 2,419,000 (-134,000/-34,000)
Households
1. Y&R 3.3/11 (same/-.1)
2. B&B 2.5/8 (+.1/+.2)
3. GH 2.1/6 (same/+.3)
4. DAYS 1.9/6 (-.1/+.1)