For the week of August 11-15, 2014, NBC’s “Days of our Lives” tied for fifth place among all network daytime programming in the Women 18-49 demographic (0.8 rating, 6 share) and tied for first in Women 18-34 (0.5 rating). “Days” earned its highest Women 18-34 rating since the week of July 7-11 (0.5) and equaled its highest Women 18-34 rating in 14 Weeks (since the week of May 5-9 with a 0.6).
For the week versus the same week last year, “Days of our Lives” was up 1% among Women 18-49 viewers (537,000 vs. 531,000), up 9% in Women 25-54 (700,000 vs. 644,000) and up 8% in Total Viewers (2.5 million vs. 2.3 million).
Season to date, “Days of our Lives” is tied for sixth place in the Women 18-49 category and tied for 7th in Women 18-34. The soap is up 7% in the Women 18-49 viewers (694,000 vs. 650,000), up 6% in the Women 25-54 viewers (861,000 vs. 807,000) and up 6% in Total Viewers (2.9 million vs. 2.7 million).
NOTE: Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
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