RATINGS: ‘DAYS’ Up Year to Year in Women 18-34, Women 25-54 and Total Viewers

    on Thursday, August 21, 2014 @ 3:01 PM
    Days of our Lives Mast Head by Soap Opera Network

    Howard Wise/JPI Studios
    Howard Wise/JPI Studios

    For the week of August 11-15, 2014, NBC’s “” tied for fifth place among all network daytime programming in the Women 18-49 demographic (0.8 rating, 6 share) and tied for first in Women 18-34 (0.5 rating). “Days” earned its highest Women 18-34 rating since the week of July 7-11 (0.5) and equaled its highest Women 18-34 rating in 14 Weeks (since the week of May 5-9 with a 0.6).

    For the week versus the same week last year, “Days of our Lives” was up 1% among Women 18-49 viewers (537,000 vs. 531,000), up 9% in Women 25-54 (700,000 vs. 644,000) and up 8% in Total Viewers (2.5 million vs. 2.3 million).

    Season to date, “Days of our Lives” is tied for sixth place in the Women 18-49 category and tied for 7th in Women 18-34. The soap is up 7% in the Women 18-49 viewers (694,000 vs. 650,000), up 6% in the Women 25-54 viewers (861,000 vs. 807,000) and up 6% in Total Viewers (2.9 million vs. 2.7 million).

    NOTE: Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

    • Andrew Hass

      That’s great for DOOL!

    • Elisabeth

      That’s great for DOOL – and I am happy for them – but where are the ratings numbers for the rest of the Soaps??

      • JayTN

        This is just a press release from NBC. The numbers for the other soaps will be released when the website receives the information from their source.

    • Just Wondering

      Not trying to be mean or anything but the 18-49 number is the one that matters. How is being tied for 5th place in 18-49 a good thing?

      • Daniel NYC

        Out of dozens and hundreds of daytime shows how can it NOT be a good thing???

    • MeganLA

      Last week was great, because we had four Will and Sonny #DAYS !!