James White/CBS
James White/CBS

CBS’ daytime show “” continues to gain speed, and for the first time in its nearly four years on the air, it beat ABC’s “” in key demos!

According to Nielsen live plus same day ratings, the CBS talker — which includes co-hosts  and  — topped “The View” in women 25-54 by +10% (1.1/07 vs. 1.0/07) and by +14% in women 18-49 (0.8/05 vs. 0.7/05) for the week ending Friday, July 11.

This comes hot on the heels of the news that controversial panelist Rosie O’Donnell will be returning to “The View,” which just recently lost panelists and .

WHAT DO YOU THINK? Comment Below...
  • TV&MovieBuff

    Glad for The Talk. Hope the CBS soaps are up for this week too even though CBS did not release a press release about the soaps.

  • Andrew Hass

    That’s good ratings for The Talk and i hope it continues for them.

    • GH DAYS fan

      How could any real soap fan wish for the success of such a crappy show that is only there because a certain agenda is interested in killing soaps??

      • Andrew Hass

        What agenda?Last time i checked CBS renewed Y&R through 2017 and B&B through next year at least.So it doesn’t look like to me that CBS wants the soaps gone anytime soon.

        • JayTN

          Some people think that watching anything but a soap – and never a soap replacement – is tantamount to heresy.

          I can guarantee if “The Talk” were a soap opera, these same people would be praising it to the heavens with the mantra that “the soaps are back, baby!”. They fail to realize that all shows, not just soap operas, make up daytime programming. It has always been that way. Ironically, by hoping that shows such as “The Chew”, “The Talk” or “Let’s Make a Deal” fail is essentially dooming the rest of the daytime schedule, including their precious soaps.

          • sands of time

            The only talk show I’ll watch will be the one that replaces Y&R and I’ll tell you so.

          • Andrew Hass

            Above you’re telling us to kill talk shows before soaps are killed.Now you’re saying you will watch a talk show if it replaces Y&R.So aren’t you saying 2 different things there?

          • http://unknown.com Bexx

            Common sense is often marred by hatred.

          • TV&MovieBuff

            sands of time doesn’t love soaps at all. He loves one soap and that is clearly seen in his posts. He is the biggest hypocrite in all his posts about the talk shows, etc. No true lover of soaps would put down other soaps as often as he does.

          • sands of time

            Hypocrite? Really? I love one soap, but I do love the idea of soaps more than talk shows. I don’t watch any talk shows. I only had put down one soap a lot and one other not so much. I never put down two of the soaps. You don’t even like talk shows. You’ve said that yourself. I think you’re hoping The Talk carries Y&R (notice the Y&R usage instead of something else/I tried). The Talk may become a giant where it needs a spinoff! I’ll be watching the spinoff! I’m sure Sara Gilbert can come up with more bloodshed ideas and Julie Chen can hand her husband the ax! Talk behind my back anymore and I’ll be forced to rename Y&R.

      • sands of time

        Thank you! They’re just begging for more soap bloodshed!

        • Andrew Hass

          Is there a law somewhere that says someone can’t be fans of The Talk or talk show s in general and be fans of soaps at the same time?

  • Joel

    Awesome! I’m happy for them; “The Talk” is always a pleasure to watch. It’s loose and carefree, and fun!

  • JayTN

    Although it isn’t mentioned above, the CBS press release also mentioned that “The Talk” beat ABC’s “The Chew as well (2.66 million vs. 2.43 million).

    • Jan

      It doesn’t take much to beat The Chew, IMHO.

      • JayTN

        Based on total viewers (demographic information is more difficult to obtain on a weekly basis), “The Chew” managed to beat NBC’s “Days” (2.43 million vs. 2.39 million), which is its direct competition in most markets.

        • Jan

          Those must be some very recent ratings you are quoting. because ever since they came on the air all reports are that their ratings are abysmal.

          • JayTN

            Those ratings are for the week of July 7, the same week mentioned in the press release from above. You clearly see only what you want to see because “The Chew” has been very successful for ABC. Otherwise the network wouldn’t have kept it around as long as it has. If the numbers for “The Chew” are “abysmal” as you claim, the same has to be said for “Days”, which is its primary competition.

          • Jan

            I have seen and read articles about The Chew ever since it first came out, both in The TV Guide and newspapers, and they have always reported how bad their ratings were.

          • JayTN

            We must be looking at different sources. During its first season, “The Chew” beat “Days” on four separate occasions and was close or competitive on several other weeks.

            I don’t have consistent weekly viewership totals for “The Chew” for the 2012-13 or 2013-14 seasons as I do the 2011-12 season, but “The Chew” has been close to or above 3 million viewers several times this season. Among them, the week of Oct. 28, 2013 (2.82 million viewers), Nov. 11, 2013 (2.81 million), Nov. 25, 2013 (3.09 million), Dec. 9, 2013 (2.94 million), Jan. 6, 2014 (3.28 million), Jan. 27, 2014 (3.34 million), March 3, 2014 (3.17 million), May 12, 2014 (2.7 million) and June 2, 2014 (2.8 million). There may be more, but these are among the weeks that ABC chose to mention them in press releases (which makes them easily verifiable).

  • GH DAYS fan

    GH – which airs in the same time slot as “Talk blablabla” – is so much better in the ratings, especially in the key demos. I don’t watch anything else than Y&R and B&B on CBS since they canceled ATWT (and GL).

  • son reader

    And where exactly is the news about soaps, SOAP OPERA NETWORK?

  • JayTN

    Personally, I think the rehiring of Rosie O’Donnell could be a last ditch effort by ABC to try and salvage “The View”, which is in worse shape than I thought if it has fallen to the point where “The Talk” is now competitive.

    Recently ABC News decided to split “Good Morning America” into two programs (the 7AM hour and 8AM hour), each headed by their own executive producer. The new producer of the 8AM hour is the former producer of Katie Couric’s canceled daytime talk show. There is speculation that this producer was brought on to transform GMA’s 8AM hour into something akin to the 9AM or 10AM hour of NBC’s “Today” (that includes the Hoda/Kathie Lee hosted hour). With GMA now #1 in the morning news race, it is rumored that ABC News may want to revisit its “Good Afternoon America” experiment, except have it take over the time slot now held by “The View” if Rosie and Co. cannot reverse the downward ratings trend.

  • sands of time

    Please kill the talk shows before they kill the soaps!

    • Pete

      Soaps are killing themselves.

    • Fox

      Talk shows may not be that safe either. One of the industry trades just ran an article on how affiliates prefer cheaper reality programming and recycled news broadcasts during the daytime to what they term “expensive” talk shows.

      • JayTN

        I cannot speak to the article you mention, but there are two types of talk shows. There are syndicated talk shows (“Live! with Kelly and Michael”, “Jerry Springer”, “Ellen”, “Steve Harvey”, etc.) and there are broadcast network talk shows (“The Talk”, “The View”, “The Chew”, “The Bill Cunningham Show”). Network affiliates have to arrange deals for syndicated programming on their own, and that includes paying for them. Network talk shows are distributed to the affiliates by the network that they are affiliated with…they also cost money, but that is included with whatever the affiliate pays to its affiliated network.

        I have a feeling that the article you mention is talking about syndicated talk shows.

        • Jan

          I would not cry if most of the talk shows that on now were cancelled. The doctors is only one that exhibits any semblance of intelligent discussion. The rest are just a bunch of gossip mongers. We need more like that and like the ones they used to have that featured interviews and performances by TV & movie stars and even Broadway performers, like Rosie did before she veered off to become political.

  • sands of time

    I will never watch anything that skank, Sara Gilbert, produces. She knew she was killing ATWT!

    • RobNYC

      I think it is fair to say that ATWT and GL were at the end of thee road long before The Talk came along. I was a fan of both shows for years but Procter and Gamble shows never seemed to evolve and I noticed stories were recycled yearly. It sometimes seemed as though they recycled the same story lines and just used different characters. I was sad to see it go but I really enjoy The Talk and the balance CBS has of soaps, talk shows and game shows. Unfortunately I am starting to see the very traits on Y and R that I disliked in procter and gamble shows as it drifts further away from Bell leadership but if is cancelled will put fault at bad storytelling and producing and not with its replacement.

      • JayTN

        I couldn’t agree more…personally, I think people urging others not to watch talk shows or game shows that replaced soaps (and making them feel guilty for doing so) is both counter productive and childish. They don’t realize that the networks could easily dismantle their entire daytime schedule and wash their hands of every talk show, game show AND soap opera. They should be happy that you have a network like CBS that actually invests in its daytime schedule.

        Ironically, GH is back to where it started 50 years ago. When GH premiered, it was ABC’s only daytime soap. Also, 50 years ago, NBC only had one daytime soap (“Young Dr. Malone”). Television has always been cyclical. Back in the 1960s, it was wall-to-wall Westerns (thank God I wasn’t alive, as I can’t stand westerns). Now, they are as rare as a white buffalo. Daytime is no different. Soaps, talkers and game shows used to live peacefully side by side…why can’t they do the same now?

        • Fox

          The reason why soaps, talkers, and game shows used to live peacefully side-by-side is because for decades the total number of hours of daytime programming dedicated to soap operas didn’t change that much. Back in the 70s, when at times there were 17-19 soaps on the air, that often represented something like 9 – 10 hours of total daytime drama available (as most of the soaps were still only a half-hour). And even as the number of soaps started to go down, those that remained were becoming an hour long. So up until 2008, we still had 10 soaps on the air representing 9 1/2 hours of daytime programming. That wasn’t too different from 30 years ago. Now, some viewers may have been mad that “their” show got canceled, but at least the time on the schedule was filled by another soap opera. But once Passions, GL, ATWT, AMC, and OLTL were canceled one right after another, the soap audience lost 5 whole hours of daytime programming dedicated to their genre in just four years. That’s more than a 50% loss from the way it had been for years and years. I’m sure that’s why many soap viewers take a less than “peaceful” approach to the subject of co-existence. They’ve been put on the defensive.

          • JayTN

            Soaps that were canceled were not necessarily replaced by other soaps. Regardless, one cannot compare TV from the 1970s to the 2010s. For starters, daytime was a cash cow for the networks back then and even helped pay the bills for the primetime shows. That is not the case anymore. Besides, up until the cancellations of “All My Children” and “One Life to Live”, most of the recent soaps that got the ax were at the bottom of the Nielsen chart. “Ryan’s Hope”, “Generations”, “Santa Barbara”, “Loving”, “Another World”, “Port Charles”, “Sunset Beach”, “Passions” and “Guiding Light” were all in last place at the time of their cancellations. “As the World Turns” spent much of its final season (2009-10) locked in a weekly battle with OLTL for last place in total viewers. So, all of these cancellations can be justified. That doesn’t mean people have to like or support it, but the actions of the network can be justified.

            What replaces a soap opera is really immaterial. If all of those defunct soaps I mentioned had had the viewers they needed to stay on the air, none of them would have been canceled. The bottom line for any broadcast network is to make money. One cannot expect them to continue to sink money into a genre that is no longer the cash cow it once was and often times does not have enough viewers to justify their continued existence.

          • Jed

            Mostly true but there ARE other reasons the low rated soaps might be cancelled. Passions, for instance, was making money for NBC at the time of its cancellation and had a stranglehold on young viewers who might have grown up to be the demo they wanted, but the executives in charge preferred news over entertainment so it was replaced with an equally not-so-profitable 4th hour of the Today show. But true, if they were still cash cows they would be sacred.

          • JayTN

            I can’t speak to the profitability of “Passions”, but I do know that it was the lowest rated soap on the air at the time that it was canceled. During much of its run, it had ABC’s even lower rated “Port Charles” as a cushion to keep it out of last place, but when ABC axed PC in 2003, “Passions” had last place all to itself.

    • Andrew Hass

      Whether it was The Talk or something else that was going to replace it i don’t think ATWT was going to be saved.Plus i thought i read somewhere that Proctor and Gamble which produced ATWT wanted out of the soap business.

  • Fox

    This might actually mean something, if “The View” and “The Talk” aired opposite one another and were competing for the same audience.

    • JayTN

      If you were to compare “The View” against its competition – CBS’s “The Price is Right” – it looks even worse. The networks do the same thing in primetime. CBS can crow that “The Talk” is daytime’s “#1 rated network talk show”. Also, daytime schedules are notoriously scattered across affiliates and time zones. “The Talk”, as well as the soaps, don’t air in the same timeslot across the whole country. Typically, “The Talk” only competes with GH on ABC as most – but not all – NBC affiliates air “Days” at 1PM.

      • Fox

        Your line about “CBS being able to crow that ‘The Talk’ is daytime’s “#1 rated network talk show” is what I meant about “bragging rights.” And that’s about it. From an ad revenue perspective (what ratings exist for), these demos still show the two shows pulling the same audience share for the different times of day in which they are broadcast.

  • RobNYC

    I am very happy with The Talk. I am surprised they hadn’t reached this milestone sooner of beating The View. The hosts are friendly, uplifting, seem to like eachother and can voice differences in opinion pleasantly, comedically and without trying to be hurtful. The View was becoming Jerry Springer like in the sense that viewers would tune in waiting for a fight and when they toned it down with Jenny and Sherri viewers got bored from lack of red meat. The Talk deserves its victory as a kinder, gentler View. Clean fun.

    • RobNYC

      And…..they spend a lot of time promoting their CBS soaps with guest appearances and tie ins. CBS seems pretty devoted to it’s entire diverse lineup of soaps, game and talk shows.

    • JayTN

      One of the reasons why the ladies of “The Talk” seem to like each other is because, generally, “The Talk” stays away from political topics, unlike “The View”. Personally, I think that is a wise decision. Politics can be a very divisive topic, even among non-celebrities. In regards to “The View”, I would consider either Meghan McCain (the senator’s daughter) or Stacey Dash as counter balance to liberal heavyweights Whoopi and Rosie.

      • RobNYC

        Well said Jay.

      • Fox

        I actually sent an email to ABC suggesting Meghan McCain a few weeks ago. She’s a rational and reasonable voice in an otherwise shrill and uncompromising chorus of wingnuts.

      • Jan

        Nice to see that you are sooooo unbiased that you would replace a conservative with yet one more liberal. So much for representing both side of the issues.

        • JayTN

          Politics is not a black and white issue, but there are many shades of gray. That is why moderate or independent voters outnumber self-identified Republicans and Democrats. I know that Meghan McCain identifies herself as a Republican, despite the fact that she opposes her party on some key social issues (where is it written that a self-identified Republican or Democrat must be in lock-step with their party on all issues?). I don’t profess to know the political label – if any – that Stacey Dash applies to herself. However, I do know that she supported Mitt Romney’s candidacy for president in 2012. As a result she was lambasted by many of her Hollywood peers, presumably for having the audacity to back a Republican candidate over a Democrat, not to mention a Democratic candidate whose father was African. Other statements that Dash has made indicate that she is more moderate than liberal, so I’m puzzled by your “replace a conservative with yet one more liberal” criticism.

          Personally, I identify with a certain political party (which I am not going to identify her, since this is not a political discussion board), but I have voted for both Republican and Democratic candidates in the past and will continue to do so in the future.

          • Jan

            Meghan McCain, like her father, opposes her chosen party on almost every issue. They both are and always have been RINOs. That is why most of the Republican base was not enthused that he got the nomination, which he did with help of the left wing media and the millions of Democrat voters who crossed over to vote in the Republican primaries, which they were able to do since there was really no competition for Obama in the Democrat primaries. I don’t say a person has to march in lockstep with their party, but knowing how both McCains stand on the majority of issues, it is amazing that neither of them has switched over to the Dems.

          • JayTN

            You say “a person [doesn’t have] to march in lockstep with their party” all the while using the derogatory term RINO (Republican in Name Only) to refer to Meghan McCain. Like most politicians, are you talking out of both sides of your mouth?

          • Jan

            Not at all. When I say you don’t have be in lockstep with your party I mean you do not have to agree their agenda 100% of the time. But when, like the McCains, you agree with the opposition party more often than your own, maybe you need to question why you belong to your party.

          • JayTN

            I don’t believe I have ever heard the term RINO applied in a positive way, hence my calling it a derogatory term. I would find it suspect that Senator McCain “agrees with the opposition party more often than your own”. Regardless of your opinion of Meghan McCain’s political views, she identifies herself as a Republican. That is why I suggested her name in the first place. I would also suggest that if the GOP were more in tune with Meghan McCain, than say someone like Texas Senator Ted Cruz, then the party may have a rosier long-term prognosis.

          • Jan

            As for Stacy Dash, I could be wrong about her. Maybe she has evolved from the days she worked for and posed for Playboy, which is most definitely a left leaning organization. Time will tell where her true allegiance lies.

          • JayTN

            I always thought Playboy was a magazine that catered to men who wanted to look at pictures of scantily clad and/or nude women and the occasional article regardless of their political affiliation. I wasn’t aware that in addition to checking IDs that you also had to show your GOP or Democratic credentials when buying Playboy.

  • Jan

    I can’t believe this adolescent show with its has-beens & want-to-bees is still on the air. Sara Is the only one some semblance of talent. And Julie wouldn’t have a job at all if her husband did not happen to run the network. At least the ladies of The View used to discuss intelligent topics and not just sit around and giggle like the bunch of dopey 14 year olds all the time.

    • JayTN

      I’m not really interested in any of the co-hosts of “The Talk”, but Sara Gilbert – in my opinion – is the worst. I’m surprised that the milquetoast Gilbert would even come up with idea of a talk show, much less be part of its panel. She hardly ever contributes anything and irritates me with the constant pushing of her vegetarian/vegan propaganda. Like anyone cares whether or not she eats meat products.

      All of the “Julie Chen wouldn’t have a job without her husband running the network” comments got old a long time ago. Chen was not married to Les Moonves when she started at CBS and if people believe that he would not hesitate to cancel “The Talk” if the ratings did not justify it is fooling themselves.

      As to the differences between “The View” and “The Talk”, as CBS may now be saying, I’ll let the ratings speak for themselves.

      • Jan

        She was married to him just a couple of years after she started there. They most likely were on extremely friendly terms before that, if not romantically involved already. I believe her relationship with him has kept her around this long, since she has not demonstrated much talent. As for Sara, my point there was that the rest of the women are mostly no talent has-beens & wannabees but that Sara was the one stand out who has demonstrated some talent. She may not be a scintillating conversationalist, but she is a reasonably good actress. As for The Talk recently beating out The View in the ratings race, not too much there to brag about yet; any show can win one week out of 4 years.

        • JayTN

          But you have nothing than your own opinion to back up your criticisms of Julie Chen. One week can lead to two weeks, which can lead to three weeks and so on. You have to start somewhere.

          • Jan

            And all you have is your opinion. I think she is a no talent wannabee, you obviously feel that she is very talented. We are both entitled to those opinions. It is still a free country. As for their ratings win, only time will tell if they can sustain it for it very long.

          • JayTN

            Actually, I have no opinion on her talent. However, considering that she comes from a news background, I would expect her to be a little bit more flexible or loose while hosting “Big Brother” instead of her often stiff and stoic appearances (even earning her the nickname “Chenbot”). I just don’t happen to subscribe to the notion that “The Talk” is only kept on the air because of who her husband is. It is kept on the air because of its ratings and profitability. The minute the ratings go down to the point that CBS cannot earn any money off of it, it will be canceled…like any network series.