RATINGS: Up 12% Season to Date, NBC’s ‘Days of our Lives’ Delivers Biggest Women 18-49 Audience in Nearly 3 Years


Days of our Lives Mast Head by Soap Opera Network


NBC’s “” continues its season long momentum as the series delivered its biggest Women 18-49 audience in nearly three years, according to Nielsen Media Research data for the week of February 3-7, 2014. With a 1.1 rating, 7 share among women 18-49 and 0.6 rating among women 18-34, “DAYS”  tied for fourth place among all broadcast network daytime series in the women 18-49 demographic and tied for fifth in women 18-34.

“DAYS” averaged 712,000 women 18-49 during the week, its biggest audience in that key demo since the week of Feb. 21-25, 2011 (739,000). Its 1.1 rating also matches “DAYS’” highest in the key demo in three years, since a 1.3 for the week of Jan. 31-Feb. 4, 2011. The 0.6 in the women 18-34 category equals “DAYS’” highest in that measure in nine weeks (since a 0.7 for the week of Dec. 2-6, 2013). Last week’s 2.887 million viewers overall is a five-week high for “DAYS” (best since 3.021 million for the week of Dec. 30, 2013-Jan. 3, 2014).

For the week versus the same week last year, “Days of our Lives” was up 5% in the women 18-34 category (200,000 vs. 191,000), up 27% in the women 18-49 demographic (712,000 vs. 560,000), up 26% in the women 25-54 race (824,000 vs. 655,000) and up 12% in total viewers (2.9 million vs. 2.6 million).

  • Suz

    I knew that the destruction of EJ/Sami in favor of the hot pairing of EJ/Abby would be ratings gold for them. Congrats Days!

    • Paul

      Really EJ and Sami didn’t need the bad weather’s help to get high demos when they had that magic grief sex EJ and Abby have nothing on Sami and EJ they never be as popular as them.

      • Suz

        lmao! Stay delusional Paul. Stay delusional.

        • Paul

          What are you denying that bad weather didn’t play a big part in the ratings going up then?
          You are the delusional one not me Son actually been saying for last few weeks the bad weather has help bump the ratings big time.

          • Olivia

            right in the money Paul. This Suz poster is pathetic like the Abby’s character..this story is GROSSSSSSSSSSSSSSSS

      • TV&MovieBuff

        Until the full ratings come out there is no way to know if this was weather related or not.

        When the weather is a factor all of the shows go up by big numbers. When it is story related or show related then you will see only that show increase.

        So far there have been no other press releases for daytime. Days seems to be the only one this time that had a good week.

        Remember last week had bad weather too, but both GH and Days were pretty much steady from the week before but Y&R and B&B were up by big numbers.

      • DaysFanSince83

        I’m so glad u like the rapemance of EJami.

    • truth

      You are really delusional..it is funny.. people watch because they thought Sami would catch the NASTY and GROSS hook up. Wake up.

    • sam

      Hot ? where ? when ? lmaoooooooo

  • Bexx

    Seems like that “last place” soap has a little something to be happy about. Congrats to DOOL!

  • Billy Vick

    I’m SICK of people saying DAYS is only doing GOOD because of the WEATHER being BAD! ALL the soaps are doing GREAT, which is fine with me, even if I don’t watch all of them! But DAYS has been doing amazingly well in all demos for 6-8 weeks and it has NOT BEEN because of the THE WEATHER that entire time! So be happy for them and all the soaps! Let NBC KNOW and tell them to show DAYS and CORDAY PRODUCTIONS some respect and support!