Days of our Lives Mast Head by Soap Opera Network

NBC

NBC

NBC’s “Days of our Lives” continues its season long ratings momentum as the series delivered its biggest Women 18-49 audience in nearly three years, according to Nielsen Media Research data for the week of February 3-7, 2014. With a 1.1 rating, 7 share among women 18-49 and 0.6 rating among women 18-34, “DAYS”  tied for fourth place among all broadcast network daytime series in the women 18-49 demographic and tied for fifth in women 18-34.

“DAYS” averaged 712,000 women 18-49 during the week, its biggest audience in that key demo since the week of Feb. 21-25, 2011 (739,000). Its 1.1 rating also matches “DAYS’” highest in the key demo in three years, since a 1.3 for the week of Jan. 31-Feb. 4, 2011. The 0.6 in the women 18-34 category equals “DAYS’” highest in that measure in nine weeks (since a 0.7 for the week of Dec. 2-6, 2013). Last week’s 2.887 million viewers overall is a five-week high for “DAYS” (best since 3.021 million for the week of Dec. 30, 2013-Jan. 3, 2014).

For the week versus the same week last year, “Days of our Lives” was up 5% in the women 18-34 category (200,000 vs. 191,000), up 27% in the women 18-49 demographic (712,000 vs. 560,000), up 26% in the women 25-54 race (824,000 vs. 655,000) and up 12% in total viewers (2.9 million vs. 2.6 million).

Topics Discussed