RATINGS: ‘Days of our Lives’ Delivers Biggest Women 18-49 Rating In Two Years; Top Overall Audience In Nearly Three Years


Just as CBS’ “” and “” are enjoying some of their highest ratings in several years, NBC’s “” is also enjoying its best rating in Women 18-49 in two years and its best overall audience in nearly three years, per Nielsen Media Research ratings data.

During the week of December 30, 2013 – January 3, 2014, “DAYS” averaged 3.021 million viewers, which was its largest weekly viewer total since the week of January 31 – February 4, 2011, when it averaged 3.030 million viewers. In Women 18-49, “DAYS” tied for 6th place amongst all daytime programs (including game shows and talk shows) with a 1.0 rating/6 share as 669,000 women in the key sales demo tuned in. This marked the soaps best performance in the demographic since the week of November 21 – 25, 2011, when 703,000 women in the demo tuned in.

Amongst Women 18-34, the soap tied for 5th place last week with a 0.6 rating as 212,000 women in the demo tuned in. “DAYS” was up a whopping 42% compared to the same week last year in the demo (212,000 vs 149,000), up 28% year-over-year in Women 18-49 (669,000 vs 522,000), up 21% year-over-year in Women 25-54 (786,000 vs 652,000) and up 23% in total viewers (3.0 million vs. 2.5 million).

Season to date, “Days of our Lives” is tied for 6th place in Women 18-49 and tied for 5th in the Women 18-34 demo. Additionally, “Days of our Lives” is up 8% in the Women 18-34 (217,000 vs. 201,000), up 13% in the Women 18-49 (700,000 vs. 617,000), up 13% in the Women 25-54 (854,000 vs. 758,000), and up 10% in total viewers (2.9 million vs. 2.6 million) for the season.

  • Chico

    Congrats to DAYS, they so deserve it!! And nice picture of Freddie (Sonny) 😉 He’s so cute and talented. Love him and Will!

  • Bexx

    Congrats to DOOL! But noticeably absent from the ratings celebration is a certain network. Can’t say I’m surprised about that.

    • Paul

      Who is missing from the ratings celebration then?
      Great news for Days enjoyed last week especially the Ejami fight scenes great to watch.

      • Bexx

        If you have to ask, they really aren’t even worth mentioning. I don’t watch DOOL, so I comment on the state of the show, but it does seem to be improving as far as ratings are concerned.

        • son reader

          oh, really? a couple of weeks ago you posted that you

          “watch Y&R, B&B and DOOL, but not GH”.
          change your fake stories a lot?

          or was it just one of those moments like in early summer when you told everybody that “next step is cancellation” for GH?

          guess what, GH is averaging over 3 million viewers almost every single week and having its best season average in six years so far, being #1 in its time slot by far, especially in the key sales demos.

          • Alex

            I believe he doesn’t watch any soap at all. Several times he actually admitted he wanted more soaps to be canceled.

          • Bexx

            Sadly you’re wrong about quite a few things, but I am a loyal viewer of Y&R. And there is only one show that should be headed for cancellation, and we all know which one.

          • Bexx

            Post the link to where I stated as such, otherwise you are a lying nitwit. That quote doesn’t even make any sense, why is it cut off at “watch”? Your detective skills are sorely lacking. I’ve never once claimed that I watch DOOL or BB. Everyone here knows my ONLY show is Y&R. and I’ve stated this many times.

            I have no interest in either of those shows, but I’m smart enough to know both are far superior to the rubbish known as GH.

            Yeah, 3 million, and all they had to do was raise the dead to achieve it. Next thing you know their trail of dead babies will be touched by an angel and miraculously brought back to life for round two.

  • let the numbers speak

    Bexx: “But noticeably absent from the ratings celebration is a certain network”

    OK, just keep flaunting your lack of knowledge. It’s especially telling.

    Here are the facts for the Week of December 30, 2013 – January 3, 2014

    Total viewers: GH 3,330,000 (+309,000/+570,000)

    [New high for Valentini/Carlivati regime]

    Households: GH 2.4/6 (+.1/+.3)

    Women 18-49 rating: GH 1.2/6 (+.3/+.1)

    • Bexx

      Comprehension is key! “Ratings celebration,” e.g., NBC and CBS both celebrating, not ABC. How would I have known the specifics numbers before they were release? You really need to try harder, or at least use a different alias, because you just look silly with your ‘gotcha’ attempts.