‘DAYS’ High Ratings Keep Steady; Soap Delivers Second Week of Stellar Numbers


Days of our Lives Mast Head by Soap Opera Network

Howard Wise/JPI Studios
Howard Wise/JPI Studios

Despite recent Twitter feedback from fans who seem unsatisfied with “,” the drama series has been pulling in its highest numbers in three years — and the latest ratings information shows the sudser is still going strong! According to “live plus same day” viewing figures from Nielson Media Research, the week of January 20 through January 24 saw 681,00 viewers in the women 18-49 category,  the same number of viewers as the previous week, which was the show’s highest rating in that category in three years.

Compared to the same week last year, the soap was up 2% in the women 18-34 category (187,000 vs. 184,000), up 15% in the women 18-49 demographic (681,000 vs. 591,000), up 20% in the women 25-54 race (854,000 vs. 709,000) and up 5% in total viewers (2.9 million vs. 2.7 million). Season to date, “‘DAYS” is up 5% in the women 18-34 category (214,000 vs. 203,000), up 12% in the women 18-49 race (710,000 vs. 634,000), up 12% in the women 25-54 demo (867,000 vs. 776,000) and up 9% in total viewers (2.9 million vs. 2.7 million).

Congratulations to the NBC sudser!

  • Bexx

    Congrats to DOOL! I can’t think of a soap more deserving. Nice to see the NBC, and CBS soaps up.

  • Bexxx The Clown

    Congrats to DOOL for still being in last place. My twin is delusional if she considers this good news

    • sands of time

      You are delutional! Growth is good news. It does not matter what place DAYS is in as long as it continues to grow. Eventually the numbers will match the high quality!!!

    • let the numbers speak

      With the top 4 soaps having the best season average since 2007-08 so far, there is only good news for all the soaps.

      No true soap fan should wish the genre bad news. It’s not soap A vs. soap B vs. soap C, but the soap genre against the cheap replacement shows genre and their strong lobby.

      Right now, soaps are demonstrating that they are by far superior, especially in the key demos that advertisers actually pay for!