Disney/ABC Television Group ; CBS Broadcasting, Inc.


Disney/ABC Television Group & CBS Broadcasting, Inc.
Disney/ABC Television Group & CBS Broadcasting, Inc.
The Wrap News, Inc.
The Wrap News, Inc.

Each week Soap Opera Network publishes ratings reports that break down the highs and lows of the four remaining daytime soap operas – “,” “,” “” and “” – in total viewers and the all important key women sales demos (Women 18-34, Women 18-49 and Women 25-54). Today, with both ABC and CBS noting the success of “GH” and “Y&R,” respectively,  has published a piece entitled, “If Soaps Are ‘Dead,’ Why Are Their Audiences Growing?” In its report, the publication notes that each of the soaps are up season-to-date in all key categories. Meanwhile, some of the replacements for the canceled ABC versions of  “All My Children” and “,” specifically talk shows, have all “come and gone like, um, sands through the hourglass.”

Meanwhile,  published a piece on the renewed success of “GH” and how it overtook “Y&R” to rank number one for the week in Women 25-54 for the first time in over six years.

  • SoapFansTogether

    Very good article(s)!!

    Let’s be totally clear: Network execs and gurus, especially those of CBS and ABC, were COMPLETELY WRONG with their constant soap-bashing and trying to declare them dead!

    EVERYTHING they told people from 2009 to 2011/12 was!

    Now, they can only dream of the ratings, especially in the key demos, that these soaps are drawing, in comparison to the crappy replacement shows!

    Advertisers must put pressure on the networks to immediately correct this historic mistake of killing decade-long cash-cows and household marks.

    As The World Turns, Guiding Light, All My Children and One Life to Live could be in the same position as GH today, if the same smart investments and improvements had been made with these shows!

    Bottom line: The network that “gets it” first – with or without the execs that are responsible of all those wrong decisions – will be the big winner here!!

  • Over4tea

    The soaps have been undervalued and mismanaged for years. The giant corporations that run the networks don’t care about quality daytime programming. The fans have finally been more vocal about this since the cancellation of OLTL and AMC. We even got the shows revived for a while, which was incredible considering how hard abc fought against it. The phony excuses for taking soaps off the air are being challenged. There will always be an audience for a good soap.