Despite Increased Competition, CBS’ ‘The Talk’ Generates Largest Ever Total Audience and Hits New Highs In Demos
Despite facing increased competition via ABC’s growing “General Hospital” in most markets, CBS’ “The Talk” celebrated Thanksgiving week (week of November 25 through 29, 2013) by generating its largest ever weekly audience in total viewers and capped its best-ever November sweep in viewers and the Women 25-54 sales demographic, according to Nielsen Live Plus Same Day ratings data.
Increasing in viewers week-to-week, “Talk” averaged 2.96 million viewers (+9%) and was up from a 1.0/6 in Women 25-54 to a 1.1/6 rating (+10%). Meanwhile in Women 18-34, the talker increased 25% week-to-week going from a 0.4/3 to a 0.5/3 rating.
Compared to its performance during the November 2012 sweeps period , “Talk” saw growth during November sweeps 2013 where it averaged 2.81 million viewers (+20%), a 1.1/6 rating in Women 25-54 (+10%) and a 0.5/3 rating in Women 18-34 (+25%).
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