‘Y&R’ and ‘Big Brother’ on TVGN Deliver Triple-Digit Gains in Viewers and Key Demos During Initial Summer Runs
In the first 10 weeks of the first quarter, “The Young and the Restless” along with “Big Brother After Dark,” have delivered triple-digit gains in Total Viewers and Women 25-54, according to Nielsen live plus same day ratings.
“The two fan-obsessed shows book ending our primetime lineup – ‘Big Brother: After Dark’ and ‘Y&R’ – have helped TVGN become the fastest-growing entertainment network in the country,” said Brad Schwartz, President of Entertainment and Media, TVGN.
TVGN’s quarter-to-date (July 1 through Sept. 8, 2013) ratings versus the second quarter 2013 delivery average include the following highlights:
- BIG BROTHER: AFTER DARK (BBAD) drove triple-digit increases among households (+231%) and women 25-54 (+290%) in late night. BBAD has averaged 243,000 total viewers, a +238% increase in the time period and delivered TVGN’s biggest late night weekly audience ever among households and women 25-54. With L+3 ratings (available through Sept. 7, 2013), BBAD’s audience grew significantly, averaging 364,000 total viewers. BBAD, the live, late night companion show to CBS’s BIG BROTHER, currently airs exclusively on TVGN seven nights a week (Saturday-Wednesday 12:00-2:00 AM, live ET/delayed PT; Thursdays 1:00-3:00 AM, live ET/delayed PT; Fridays 11:00 PM-2:00 AM, live ET/delayed PT). The show will return for a second season on TVGN next summer.
- THE YOUNG AND THE RESTLESS (Y&R) on TVGN, which airs every weeknight at 7:00 PM ET/PT, drove triple-digit increases for the time period among households (+198%) and women 25-54 (+125%). Y&R has averaged 362,000 total viewers, a +199% increase in the time period and delivered TVGN’s biggest weekly audience Monday through Friday at 7:00-8:00 PM ever among households and women 25-54.