RATINGS: ‘The Talk’ Delivers Largest Audience Ever

    on Friday, July 26, 2013 @ 2:30 PM
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    James White/CBS
    James White/CBS

    While the soaps are all up year-to-year in total viewers and key sales demos, CBS’ “” is also showing signs of solid growth. Last week (week of July 15-19, 2013), the daytime talk show, hosted by , ,  and , recorded its largest weekly audience ever as the program averaged 2.62 million viewers.

    The talk show was up 3% in total viewers compared to the previous week (2.62 million vs 2.54 million). In the key sales demos, “The Talk” averaged a 1.1/7 in Women 25-54, 0.7/4 in Women 18-49 and 0.4/3 in Women 18-34, all ties with ABC’s “.”

    Over the last three weeks of originals (excluding the week of July 1, which was primarily rebroadcasts), “The Talk” attracted its three largest weekly audience totals in its three year history.

    “The Talk’s” last three weeks of original broadcasts:

    Week of June 24                     2.544m
    Week of July 8                        2.542m
    Week of July 15                      2.623m

    • Ameera

      How bad is this?? 2.6 million as the “largest audience” in three years?

      As the World Turns had much higher ratings in the same time slot, not only on their “best” days/weeks, even in their last (and weakest) year, when CBS never cared to promote the show in any way, not to mention where ATWT stood only one or two years before cancellation.

      0.7 in women 18-49 is especially bad, not only in comparison to what ATWT got (always around or above 1.0), but to what the four remaining soaps are getting.

      It’s becoming very clear that the key demographic prefers soaps over those cheap talk and game shows and the networks will never get these higher ratings again if they don’t correct their historic mistake and finally make some smart investments to bring our soaps back!